Company description

Hi there—at Razorfish, we’re leaders in what's next. Since the dawn of the internet, we’ve helped brands move first through every era of transformation, defining what digital means for business and now leading brands into the age of AI. Everyone has a prediction. Razorfish has a track record.

Named a Most Innovative Agency three years running (2024–2026) by Campaign US, our work reflects a proven ability not just to anticipate what’s coming, but to help our clients actively shape the future. No matter the trend or cultural moment, delivering real business impact wouldn’t be possible without our people. We bring together curious, driven, and diverse thinkers who challenge convention, push boundaries, and hold a high bar for creative excellence.

If you’re motivated to work alongside top performers, push the boundaries of what’s possible, and help define where technology, business, and marketing are headed next—this is the place to do it.

Join us at razorfish.com.

Overview

The Senior Content Strategist will support content strategy across B2B content marketing and campaign initiatives through research, audits and analysis, helping translate insights into actionable frameworks, plans, recommendations and key account deliverables.

Responsibilities

Supporting research, content strategy and planning, architecture and optimization across omni-channel B2B content marketing, campaigns and digital experiences, including but not limited to:

Performing current-state, content, competitive and best-practice assessments
Conducting research into audience needs, trends, behaviors, market dynamics and digital/AI innovations
Supporting audience, buyer-stage and customer journey mapping and identifying content needs across key touchpoints
Assisting in developing content strategies, editorial plans, topics, pillars, formats, content requirements and channel recommendations
Performing content audits and inventories and identifying content gaps, overlaps, opportunities and reuse potential
Recommending what content to create, keep, refresh, revise, consolidate, reuse or retire
Developing taxonomy, tagging, metadata and structured-content recommendations, matrices and guidelines
Supporting AI/LLM readiness and discoverability assessments, including content structure, taxonomy, metadata and citation considerations
Developing content architectures and modular/reusable content approaches across channels and formats
Generating and maintaining content matrices, editorial calendars, content plans and related strategic documentation
Supporting messaging hierarchies, proof points, content journeys and audience-centric narrative development
Creating content strategy playbooks, frameworks, governance guidelines and workflow documentation
Supporting content briefs, pilots and test-and-learn initiatives
Working with analytics and strategy teams to incorporate performance insights and measurement considerations into content recommendations
Maintaining editorial standards, consistency and accuracy/quality of content

Qualifications

5+ years of experience in digital content strategy, preferably in an agency or consulting environment
Experience supporting complex B2B digital content, editorial, campaign or customer experience initiatives
Strong combination of technical and marketing content strategy skills, with an understanding of UX, content architecture, taxonomy, tagging, metadata and structured content, as well as audience-centric marketing and content planning
Experience developing content strategies across multiple audiences, channels, formats and stages of the customer journey
Experience collaborating with Strategy, SEO, UX, Creative, Data/Analytics, Technology and other cross-functional teams to develop integrated content strategies
Experience using AI tools, web-crawling tools such as Screaming Frog, and a high level of comfort learning and applying new tools
Understanding of AI/LLM discoverability and how content structure, taxonomy, metadata and content quality can support human and machine discovery
Excellent Microsoft Office skills (PowerPoint, Excel, Word, Teams, Outlook) and working knowledge of CMS and DAM platforms, preferably AEM
Proven strategic thinking, research, analysis, writing, editing and proofreading skills
Experience synthesizing research and complex information into clear findings, recommendations, frameworks and presentations
Client-facing written and oral presentation experience
Highly organized and detail-oriented
Able to manage multiple projects, short timelines and changing priorities
Self-starter who is highly collaborative while comfortable working independently
Solid understanding of creative, marketing and AI technology
B2B, enterprise and/or technology industry experience preferred

Additional information

The Power of One starts with our people! To do powerful things, we offer powerful resources.

Our best-in-class wellness and benefits offerings include:
Paid Family Care for parents and caregivers for 12 weeks or more
Monetary assistance and support for Adoption, Surrogacy and Fertility
Monetary assistance and support for pet adoption
Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
Tuition Assistance
Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
Matching Gifts programs
Flexible working arrangements
‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

Razorfish is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [email protected].

All your information will be kept confidential according to EEO guidelines.

Compensation Range: USD $81,225.00 - USD $116,655.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 12/1/2026.

Publicis Groupe

Senior Content Strategist

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Desired Qualifications

About the Company

Publicis Groupe

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