Influencer Marketing Manager - Lifestyle
About the job
- At least 4 years of experience in Influencer Marketing, Creator Marketing, public relations, Digital Marketing, or Brand Communications, preferably managing Lifestyle accounts.
- Proven experience developing and executing Influencer Marketing strategies for categories such as Fashion, Beauty, Luxury, Wellness, Hospitality, Travel, Food & Beverage, Entertainment, and Consumer Brands.
- Experience managing large-scale Influencer Marketing budgets, ideally exceeding MXN 8 million annually.
- Strong knowledge of the Lifestyle influencer ecosystem in Mexico, including creators, celebrities, key opinion leaders, talent managers, and management agencies.
- Experience selecting talent based on brand affinity, audience, lifestyle, engagement, content quality, relevance, performance, and brand safety.
- Strong experience developing creative briefs, storytelling, content territories, campaign formats, and creator deliverables.
- Proven ability to negotiate fees, deliverables, timelines, exclusivity, usage rights, cancellations, and commercial terms.
- Experience developing and managing user-generated content programs, including creator sourcing, contracting, usage rights, content production, approvals, and delivery.
- Experience developing creator-led events, launches, trips, experiences, product seedings, and brand activations.
- Strong analytical background and experience measuring and optimizing campaigns based on creator, content, format, and platform performance.
- Knowledge of metrics such as reach, impressions, views, engagement rate, cost per engagement, cost per view, earned media value, conversions, return on investment, and brand sentiment.
- Experience leading teams and maintaining direct communication with Lifestyle clients.
- Advanced English is mandatory.
- Develop and lead Influencer Marketing strategies for Lifestyle accounts, aligned with client, brand, and business objectives.
- Define campaign objectives, audiences, platforms, content territories, creator profiles, formats, deliverables, and key performance indicators.
- Lead the scouting and selection of influencers, creators, key opinion leaders, celebrities, and user-generated content creators from Lifestyle-related categories.
- Manage negotiations with talent and management agencies, including fees, deliverables, exclusivity, usage rights, timelines, and contractual conditions.
- Develop creative and strategic briefs that clearly communicate the campaign concept, storytelling, brand guidelines, key messages, formats, deliverables, and mandatory requirements.
- Lead campaigns from beginning to end, including planning, contracting, briefing, content development, approvals, publication, monitoring, and reporting.
- Develop and oversee user-generated content programs, defining creator volume, content formats, production workflows, usage rights, timelines, and quality standards.
- Review creator content to ensure brand alignment, authenticity, visual quality, cultural relevance, and consistency with Lifestyle trends.
- Develop and coordinate events, launches, influencer trips, product experiences, seedings, and brand activations.
- Manage budgets and reallocate investment according to the performance of each creator, format, platform, and campaign objective.
- Analyze results to determine when to increase, maintain, modify, or stop investment in specific talents, formats, or content.
- Monitor trends, conversations, emerging creators, cultural moments, and opportunities relevant to Lifestyle brands.
- Develop performance reports and translate results into strategic and actionable recommendations for clients.
- Maintain strong relationships with influencers, celebrities, managers, agencies, stylists, producers, venues, and other relevant Lifestyle partners.
- Maintain direct client communication through strategic presentations, budget reviews, campaign updates, results, recommendations, and timelines.
- Lead and coordinate internal teams and external partners to ensure quality, profitability, timely delivery, and campaign performance.
About the company
Another Computer Store operates in Launceston, Tasmania as an Information Technology and Services provider with a physical location at 164 Bathurst Street. It offers computer hardware and related IT services to customers, combining product sales with hands-on support. Its services likely include sales of computers and accessories, repairs, setup, and technical assistance for home and small business users. Customers visit the store for in-person consultations, device troubleshooting, and installation help, receiving guidance tailored to their needs. The business differentiates itself through local presence and direct, personable service in a brick-and-mortar setting, focusing on practical IT solutions for everyday users. The goal is to help customers acquire, set up, and maintain technology effectively by providing accessible local support and products.
Company Size
1-10
Company Stage
N/A
Total Funding
N/A
Headquarters
Launceston, Australia
Founded
2020
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Simplify's Take
What believers are saying
- Another raised $2.5 million in January 2026 from Anthemis FIL and Westbound.
- The company serves about 30 customers across apparel, footwear, and beauty, including Fortune 500 firms.
- Another plans a summer 2026 product launch after reducing manual processing by 84 percent.
What critics are saying
- Another has only $2.9 million total funding, limiting enterprise sales, integrations, and runway.
- Off-price incumbents and retailers can build similar workflows in-house before summer 2026.
- If customer adoption stalls beyond 30 clients, Another remains a niche workflow tool, not a platform.
What makes another unique
- Corina Marshall's LVMH and Estée Lauder background gives Another rare off-price expertise.
- Another unifies ERP, returns, and buyer workflows into a single off-channel system.
- Xuan Yu brings 20 years of AI and machine-learning experience from McAfee and Bloomberg.
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Company News
Another, an AI-powered off-price operation platform, has raised over $2.5 million in an oversubscribed seed round led by Anthemis FIL and Westbound, bringing total funding to $2.9 million. The startup helps fashion retailers manage excess inventory through secondary market channels. Founded in 2024 by Corina Marshall, a former LVMH and Estée Lauder executive, Another currently serves around 30 customers across apparel, footwear and beauty. The platform integrates with enterprise resource planning systems to centralise data management and automate off-channel operations, reducing manual processing time by 84 percent. The system generates automated suggestions based on past transactions and can predict margins and sustainability metrics. Another's collaborative platform connects internal teams and external partners, enabling inventory proposals and payment requests. The company plans to use the funding for team expansion and product development.
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