V

Virio

AI-powered B2B content creation & distribution

Growth Lead

Full-TimePosted on 10/16/2026
$180k - $250k/yr
Senior
San Francisco, CA, USA
In PersonSix days in the office per week. Relocation support is available for San Francisco.
Growth & MarketingGrowth Marketing

About the job

Requirements
  • At least 5 years of experience in go-to-market, growth, revenue operations, or outbound, including ownership of a pipeline or revenue target.
  • Strong content skills, ideally demonstrated by growing a LinkedIn account to more than 10,000 followers and showing the pipeline it generated.
  • Daily use of artificial intelligence and experience building artificial-intelligence-powered go-to-market workflows that ran in production.
  • Ability to set strategy while also building systems and executing plays.
  • Experience selling or running outbound to founders, chief marketing officers, and revenue leaders at business-to-business software-as-a-service companies.
  • Ability to analyze funnels and conversion rates and explain what changed performance and why.
  • Strong writing skills for distinctive outreach.
Responsibilities
  • Own the top-of-funnel strategy and target, including selecting customer segments, channels, and messaging.
  • Own the content engine, run the internal employee-generated content program, coordinate content across the company, and grow Virio's visibility on LinkedIn.
  • Build and operate the outbound engine, including targeting, enrichment, scoring, routing, and sequencing across email, LinkedIn, and events.
  • Use artificial intelligence and automation, including Clay, n8n, code, and AI agents, to increase team output.
  • Integrate executive and employee content into outbound sequences by identifying warm signals and routing them quickly.
  • Set the weekly operating rhythm for pipeline targets, experiments, and reviews with the CEO and account executives.
  • Personally open and work strategic opportunities alongside the CEO.
  • Write the go-to-market playbook and decide when and whom to hire.
Desired Qualifications
  • Founded a company or operated a go-to-market, outbound, or Clay agency.
  • Built a go-to-market function from zero at an early-stage company.
  • Understanding of LinkedIn and executive content as a revenue channel.

About the company

Virio creates and distributes data-backed, high-quality text and video content for B2B companies to generate leads and ROI. It uses a performance-driven content engine that combines AI with human expertise to automate and scale content creation, ensure brand alignment, and manage distribution so content reaches the right audience on platforms like LinkedIn. Virio targets buyer-focused awareness rather than just brand awareness, with content tailored to each client’s ideal customer profile to drive revenue. The company differentiates itself by merging viral-content insight and social psychology with enterprise content needs, offering a system that tracks ROI and supports go-to-market goals for founders and executives who may lack specialized content skills. Its goal is to turn business ideas into revenue-generating assets through consistent, data-driven content and distribution.

Company Size

11-50

Company Stage

N/A

Total Funding

N/A

Headquarters

San Francisco, California

Founded

2024

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Simplify's Take

What believers are saying

  • Eric Lay said Virio added $1M ARR in 30 days on January 29, 2026.
  • Virio says every employee posts 3x weekly, creating relentless outbound amplification.
  • Virio's May 5, 2026 blog shows productized operator-led distribution and warm-outbound workflows.

What critics are saying

  • Virio's 20M+ impressions can vanish if LinkedIn algorithm changes in 2026.
  • Customer concentration risk: a few Fortune 500 and AI startup logos drive credibility.
  • Competitors like Taplio and Regie.ai commoditize AI LinkedIn writing, crushing margins.

What makes Virio unique

  • Virio turns employee LinkedIn posting into GTM infrastructure, not generic content marketing.
  • Eric Lay and Emmett Chen-Ran pair viral content instincts with software execution.
  • Virio claims operator-led distribution using internal AI agents and sales-call signal extraction.

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Benefits

  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • 401(k) Retirement Plan
  • Meal Benefits
  • Relocation Assistance
  • Company Social Events
  • Wellness Program
  • Company Equity

Growth & Insights

Headcount

6 month growth

23%

1 year growth

14%

2 year growth

14%