Lead Product Marketing Manager

What do we expect from this role?

• Develop and constantly refine the positioning and messaging that differentiates Insider products in the market
• Use customer and competitive research to create compelling use cases and differentiators for product launches and GTM
• Own the GTM strategy for new products and feature releases in collaboration with cross-functional teams including product, sales and customer success
• Generate research-driven content for establishing Insider’s position as a thought leader in the market and in the product space
• Partner with the demand generation team to develop and execute campaigns that drive lead generation and customer acquisition.
• Engage and influence Analysts in research areas relevant to Insider’s products and position Insider competitively in Magic Quadrants and Waves.
• Conduct Product and Success webinars to engage both Prospects and Customers

Requirements

• 5+ years of experience in Product marketing, preferably in a SaaS company
• Experience with digital marketing or Marketing technologies is a strong plus
• Ability to work with cross-functional teams including Product, Marketing, Sales and Customer success
• Ability to craft compelling stories in every format including blog posts, guides and videos or webinars
• Ability to present to internal/external C-level audience to deliver product stories and positioning
• Strong analytical skills and experience with market research and data analysis
• Excellent written and spoken communication skills
• Strong technical acumen and understanding of technology products
• Ability to manage complex initiatives with limited supervision

Here’s a little list with some cool things about us:

• We’ve been recently featured in the Gartner Magic Quadrant for Multichannel Marketing Hubs 2020 and became the #1 leader on G2Crowd’s Mobile Marketing Software Grid with a 4.7/5 rating based on 100% user reviews, 18 quarters in a row.
• Our new category (Growth Management Platform) was backed by Sequoia Capital, one of the most prestigious venture capital funds in the world and recently we’ve closed our Series C round in a round led by Riverwood Capital.
• We were listed in 100 Hottest startups by WIRED magazine and our CEO and Co-Founder, Hande Cilingir, was ranked one of the top 5 women CEOs outside the US
• We partner with over 800 industry powerhouses including UNIQLO, Singapore Airlines, Marks & Spencer, Estée Lauder, Virgin, Samsung, Carrefour, Dominos, Toyota, Newsweek, Avon, MediaMarkt, AVIS, Allianz, BBVA, IKEA, and CNN
• We have offices in 24 regions, including  London, Paris, Singapore, Tokyo, Hong Kong, Seoul, Sydney, Helsinki, Barcelona, Dubai, Moscow, Warsaw, Taipei, Jakarta, Manila, Wellington, Istanbul, Kyiv, Ho Chi Minh City, Bangkok, Brussels, Amsterdam, Luxemburg, Ankara, and Kuala Lumpur.