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About Insider
Industries
Enterprise Software
AI & Machine Learning
Company Size
1,001-5,000
Company Stage
Series E
Total Funding
$772.1M
Headquarters
Istanbul, Türkiye
Founded
2012
Overview
Insider offers a Growth Management Platform (GMP) designed for digital marketers, helping businesses optimize their growth from attracting customers to converting them into loyal clients. The platform uses artificial intelligence to deliver personalized experiences, enhancing customer engagement. Insider stands out from competitors by serving high-profile clients like UNIQLO and Singapore Airlines and focusing on AI-driven solutions. The company's goal is to continuously improve its platform and maintain high customer satisfaction to drive client retention and attract new businesses.
Simplify's Take
What believers are saying
- Insider raised $500M to boost AI strategy and expand in Latin America.
- The rise of hyper-personalization aligns with Insider's focus on tailored customer experiences.
- Growing importance of first-party data benefits Insider's data-driven personalization strategies.
What critics are saying
- Increased competition from companies like Poolside.ai could challenge Insider's AI capabilities.
- Focus on mergers and acquisitions may lead to integration challenges in new markets.
- New board members from General Atlantic could cause strategic shifts and internal disruptions.
What makes Insider unique
- Insider offers a unified Growth Management Platform for digital marketers.
- The platform uses AI for real-time predictive segmentation and personalized customer journeys.
- Insider's SaaS model ensures scalability and steady revenue through subscription fees.
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Funding
Total Funding
$772.1M
Above
Industry Average
Funded Over
7 Rounds
Industry standards
Benefits
Professional Development Budget
Growth & Insights and Company News
6 month growth
↑ 0%1 year growth
↑ 0%2 year growth
↑ 0%In 2024, European tech companies secured more than €74.4 billion across over 3,700 deals. When compared to a year before, this figure is higher by approximately 10 percent (€67.6 billion secured in 2023). This indicates a positive shift in investor sentiment or market conditions for European tech. Despite this increase, the 2024 total remains about 30 per cent below the peak of €101.2 billion in 2022.Although many of the largest deals in 2024 focused on debt financing for the construction of gigafactories (e.g., Northvolt, Stegra, ACC), others were directed towards R&D and seizing global growth opportunities.For a more comprehensive review of topics including investments, geographic region performance, industry performance, top M&A and exit activities, and much more, check out Tech.eu’s annual report “European tech 2024: The big picture”.Now let’s have a look at the 24 European tech companies that raised the most in 2024.24. Poolside (France)Amount raised in 2024: $400 millionPoolside.ai is a company focused on developing advanced AI models for software engineering. It offers a customizable AI solution that integrates directly with your codebases and business practices, fine-tuning to create proprietary models that continuously improve developer productivity.The company's foundation models, such as Malibu, and tools like code completion engines, are designed to accelerate software development securely and privately, ideal for regulated industries.In 2024, the company secured $400 million which will be used to accelerate the company's growth, improve its technology and expand its marketing activities.23
2021, 2022 ve 2023 yıllarında en yüksek yatırım alan yerli girişimleri sizlere aktarmıştık. Bir yılın daha sonuna gelirken, 2024 yılında en yüksek yatırımları alan yerli girişimleri derledik. Geçtiğimiz yılın en çok yatırım alan 10 yerli girişimiyle kıyaslandığında bu yıl yatırım miktarlarının yükseldiği görülmekte. Aslında 2022 yılından 2023 yılına gelindiğinde yatırım miktarlarında bir düşüş ile karşılaşılmıştı. Bu durumun 2024 yılında değiştiğini söylemek mümkün. Geçen yıl 105 milyon dolar ile listedeki en yüksek yatırımı alan Insider, bu yıl aldığı 500 milyon dolar ile çıtayı yükseltirken zirvedeki yerini korudu
According to the Tech.eu database, European tech companies raised €5.2 billion over the course of November 2024. This figure is 30 per cent higher than the previous month when European tech companies raised €4 billion. Compared to November 2023, however, the amount has decreased by around 8 per cent, as European tech companies raised €5.6 billion that month. RJ Schuurs, Partner at Antler, commented on the November numbers within the European tech investment landscape in our November Tech.eu Pulse, a compact version of the monthly report:We have seen countless examples of startups that focus on capital efficiency and start with relatively small Pre-Seed and Seed rounds go on to raise significant amounts of funding further down the line. This long tail of early-stage startups may not attract the same kind of headlines, but they are the engine room of the European tech ecosystem and represent a critical mass of venture-backed, fast-growth startups whose success will define the next ten years
Insider raised $500 million in a Series E funding round led by General Atlantic to boost its AI strategy. The funds will be used to invest in AI, expand the team, and grow in Latin America with $218 million allocated and 160 jobs created by 2027. Insider plans to explore mergers and acquisitions and enhance global sales and marketing initiatives. The company is experiencing significant growth in Latin America, working with brands like Coppel and Claro.
B2B SaaS Leader Insider Announces $500M Series E Led by General Atlantic to Accelerate AI Investments, Fuel U.S. Expansion, and Continue to Scale Global Operations
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About Insider
Industries
Enterprise Software
AI & Machine Learning
Company Size
1,001-5,000
Company Stage
Series E
Total Funding
$772.1M
Headquarters
Istanbul, Türkiye
Founded
2012
Insider is Hiring for 43 Jobs on Simplify!
Find jobs on Simplify and start your career today
Customer Experience & Support
1 Open Roles
People Also Viewed
Discover companies similar to Insider