Head of Content and Media

About butter

Hi, we're Butter 👋

We're building a creative platform where people and AI agents can create together using more than just generation.

Today, creative tools force you to choose. Traditional software gives you control, but takes time and expertise to master. AI can generate content in seconds, but changing or refining the result often means starting over.

Butter brings the best of both together.

Our approach is built around code. Instead of generating flattened videos or images, AI can build fully editable designs, motion graphics, and videos that you can change yourself, or keep working on with your agent. Every element can be adjusted, reused, or remixed without starting from scratch.

We're a small team of engineers and creatives who care deeply about craft, building the tools we believe should exist.

Role Summary

As Butter's first Head of Content & Media, you'll build our media arm from the ground up. Think of it as launching a channel from scratch inside a software company. You'll create bite-sized video content on a weekly cadence, test formats and hooks relentlessly, and build a team of editors, motion designers, and writers to scale it. Working directly with the CEO, you'll turn product launches, partner collabs, and tutorials into content people actually want to watch, not feature announcements.

Key Responsibilities

Domains You'll Own:

• Content cadence and output (2–3 pieces per week to start)

• Creative direction and hook testing

• Freelance production team

• Creator and influencer collaborations

• Audience growth and content performance

Overall You'll:

• Stand up Butter's content engine from zero: formats, workflows, and a publishing calendar

• Concept, script, and direct short-form video that stands out rather than copying what's already out there

• Run structured experiments on hooks, formats, and platforms, then double down on what works

• Recruit, brief, and manage a bench of freelance video editors, motion designers, and copywriters

• Partner with creators and influencers to extend reach through collaborations

• Turn new features, tutorials, and partner collabs into entertaining, shareable content

• Build the systems and feedback loops that keep content shipping consistently

• [Help design a scalable production model, including a potential offshore team]

Qualifications

• 4+ years building content, media, or creator programs, ideally with at least one built from scratch

• Video-first: you've conceptualized, directed, or produced short-form video, not just written content

• Experience managing freelancers or production teams on a recurring cadence

• Deep fluency in modern social media: algorithms, hooks, and what makes content spread today

• A creative point of view that's a little unconventional, balanced with type-A operational discipline

• A track record of measurable results: views, followers, engagement, or signups driven by content you built

Bonus Points

• You've built your own following or worked as a creator

• You've run influencer or creator partnership programs

• You've produced a recurring show, podcast, or episodic series

• Background in modern digital media, a creative agency, or as a founding marketer at a startup

Why Butter

💪 Built to Last

The most enduring products (Canva, Figma, Notion) took years to get right. We've taken the same path: stayed lean, grew through a passionate community, and tackled hard technical problems that set us up to build something enduring.

Now we've raised $8M+ from top-tier investors. You'll join as an early leader with real ownership and a direct hand in shaping how Butter scales.

❤️ Customer Love

Butter powers video creation for 40,000+ brands, creators and agencies, including Crocs, Netflix and Pinterest, as well as global artists like Blackpink and Future. We’ve grown purely through word of mouth. People don’t just try Butter. They use it daily and tell people about it. You’ll be joining as we enter our next stage of growth.

💨 A Team That Ships

We care deeply about the customer experience and release weekly. We bring decades of experience building products at Figma, Headspace, Meta and Squarespace. Now we're focused on one thing: redefining what creative software can be.

🙌 World-Class Mentors

We're backed by founders and leaders from OpenAI, Shopify, Notion, Airtable and The Browser Company. They've built the products we admire most, and now they're helping us build ours.

Want to Apply?

Butter is a well-funded, ambitious team rethinking what creative tools can be. We’re remote-first and distributed, with optional offices in Los Angeles and Toronto. If this sounds like your kind of challenge, we’d love to hear from you.