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Focaldata

AI-first consumer insight platform for research

Growth Marketing Associate

Full-TimeUpdated on 10/20/2026
£40k - £55k/yr
Mid
London, UK
In Person
Growth & MarketingMarketing Generalist & Management

About the job

Requirements
  • Strong project management skills and the ability to run multiple moving parts without losing detail.
  • Commercial judgment to distinguish activity that looks good from activity that creates commercial momentum.
  • Experience owning B2B events, campaigns, partnerships, field marketing, social media, or demand generation.
  • Strong writing, briefing, and messaging skills.
  • Experience measuring campaign and event performance and turning results into better decisions.
  • Confidence working with senior stakeholders and pushing for inputs, decisions, and follow-up.
  • Comfort with tools such as HubSpot, Notion, email platforms, and LinkedIn.
Responsibilities
  • Own Focaldata’s events calendar across hosted dinners, breakfasts, roundtables, webinars, conferences, and third-party events.
  • Plan and execute Focaldata events end-to-end, including audience, invite strategy, logistics, messaging, materials, attendee experience, follow-up, and success reporting.
  • Decide which external events are worth attending, prepare the team to participate effectively, and ensure each event creates clear follow-up and commercial opportunities.
  • Manage campaign partnerships and develop new partnerships with media organisations, industry bodies, communities, and other partners that help reach priority audiences.
  • Own the strategy and delivery of Focaldata’s social media channels, including the content plan, publishing rhythm, and learnings.
  • Structure and deliver content campaigns around white papers, industry reports, and JK Substacks.
  • Work closely with Growth, BD, Research, and Data Journalism to turn Focaldata’s research and content into market-facing campaigns that generate awareness, leads, and sales conversations.
  • Provide feedback to the team on what went well and what did not, then experiment and optimise based on those learnings.
Desired Qualifications
  • Experience in market research, insight, consulting, SaaS, B2B media, agencies, or another high-touch B2B environment.
  • Experience running executive dinners, roundtables, or conference activations.
  • Experience managing media, community, or industry partnerships.
  • Experience delivering campaigns around white papers, reports, thought leadership, or Substack-style content.

About the company

Focaldata provides an AI-first consumer insight platform paired with research services to help organizations make better marketing, product, strategy, and policy decisions. It combines its proprietary research technology with a team of researchers to collect high-quality quantitative and qualitative data, reducing operational overhead so clients can focus on deep analysis and strategic advice. The platform is used by world-class consultants and data scientists to generate actionable insights, and the company also conducts political and social research, including polling and analysis for elections such as the US presidential race and the UK General Election. Overall, Focaldata aims to deliver scalable, data-driven insights that inform decision-making across commercial, policy, and electoral contexts.

Company Size

51-200

Company Stage

N/A

Total Funding

$436.6K

Headquarters

London, United Kingdom

Founded

2017

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Simplify's Take

What believers are saying

  • Focaldata added New Balance, Hope Not Hate, and Gates Foundation in March 2026.
  • The company says 2025 growth added 25 people across engineering, product, research, growth, and ops.
  • Revenue reached £9 million by March 2026, while clients adopted upgraded AI insight workflows.

What critics are saying

  • YouGov, Ipsos, and Kantar crush Focaldata with global scale and entrenched enterprise relationships.
  • Its 2026 public footprint stays tiny: about 50 employees and £9 million revenue.
  • If AI outputs disappoint clients, the co-worker brand becomes a liability, not a moat.

What makes Focaldata unique

  • Focaldata sells an AI co-worker that designs, executes, and delivers research end-to-end.
  • Its platform combines automated surveys, AI-moderated interviews, and expert researcher services.
  • It claims authenticated global panel access across 130+ markets and deep data-quality checks.

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Benefits

  • Flexible Work Hours
  • Hybrid Work Options

Growth & Insights

Headcount

6 month growth

3%

1 year growth

1%

2 year growth

-1%