JRG

Operates fast-food brands across Asia

Marketing Specialist/Executive

Marketing Generalist & ManagementConfirmed live in the last 24 hours

Full-timeTaiwanNo salary listedIn-person

About the Job

Requirements

At least 2 years of marketing experience, preferably in the fast-moving consumer goods, quick-service restaurant, or retail industry.
Experience in product development, commercial scheme planning, and integrated marketing communications execution.
Excellent communication and cross-functional coordination skills.
Ability to manage multiple tasks, timelines, and stakeholders.
Strong attention to detail and operational discipline.
Fluent business English writing.

Responsibilities

Assist the Marketing Brand Manager with core product portfolio optimization, integrated marketing communications campaigns, promotional programs, and channel performance monitoring.
Conduct day-to-day data analysis and competitive tracking, and coordinate with cross-functional teams to ensure commercial initiatives are delivered accurately and on time.
Supervise agencies to deliver projects on time and with high quality.
Support integrated marketing communications implementation through the company's digital ecosystem, including its app, LINE, customer relationship management, and online ordering journey.
Explore opportunities through digital customer relationship management touchpoints to improve consumer engagement and retention.
Design and manage occasion-based coupons and promotional schemes to drive purchase frequency and repeat purchases.
Conduct financial simulations to evaluate promotional scheme effectiveness and ensure profitability.
Review sales and identify growth opportunities.
Track and consolidate advertising and promotion budgets for accurate reporting.
Coordinate internal cross-functional management, including system setup and communication with research and development, supply chain, and operations.
Manage time to meet project milestones.
Prepare weekly, monthly, and quarterly meeting reports.
Support the line manager with ad hoc commercial tasks and operational problem-solving.

Desired Qualifications

Marketing experience in the fast-moving consumer goods, quick-service restaurant, or retail industry.

Job Responsibilities:

Position Summary

The marketing executive assists Marketing Brand Manager to manage core product portfolio optimization, IMC campaign as well as promotional programs, and channel performance monitor. The marketing executive is responsible for day-to-day data analysis, competitive tracking, and coordination with cross-functional teams to ensure commercial initiatives are delivered accurately and on time

Job Responsibilities:

1. IMC Communication & Media Plan Support (30%)

Supervise agencies to deliver projects on time with high quality.
Support IMC implementation via own digital ecosystem, including PK App, LINE, CRM, and online ordering journey.
Explore opportunities through digital CRM touchpoints to improve consumer engagement and retention.

2. Commercial Planning (30%)

Design and manage occasion-based coupons and promotional schemes to drive purchase frequency and re-purchase.
Conduct financial simulation to evaluate scheme effectiveness and ensure profitability.
Perform sales review and identify growth opportunities.
Manage A&P budget tracking and consolidation for accurate reporting.

3. Product Development & Research (20%)

Coordinate internal cross-functional management, including system setup and communication with R&D, Supply Chain, and Operations.
Ensure efficient time management to meet project milestones.

4. Routine Maintenance & Ad-hoc Support (20%)

Weekly, monthly and quarterly meeting reports preparation.
Support line manager in ad-hoc commercial tasks and operational problem-solving.

Requirements:

2+ years of marketing experience, preferably in FMCG, QSR, or retail industry.
Experience in product development, commercial scheme planning, and IMC execution.
Excellent communication and cross-functional coordination skills.
Ability to manage multiple tasks, timelines, and stakeholders.
Strong attention to detail and operational discipline.
Fluent in business English writing.

About the Company

JRG

Operates fast-food brands across Asia

Jardine Restaurant Group (JRG) runs a large network of quick-service restaurants in Asia, operating more than 1,000 outlets under the KFC, Pizza Hut and PHD brands in Hong Kong, Macao, Myanmar, Taiwan and Vietnam. It serves customers with dine-in, takeout and delivery options through its franchised brands, using standardized menus, store formats and supply chains to provide meals made from recognizable recipes. The company differentiates itself by leveraging its size, cross-brand capabilities and strong backing from Jardine Matheson, along with a large, diverse workforce (about 25,000 employees) and a focus on people, collaboration and sustainability to support steady growth. JRG’s goal is to share the simple joys of food with customers by expanding its footprint, improving operations and maintaining long-term partnerships with franchisees and suppliers.

Company size: 201-500
Company stage: Not listed
Total funding: Not listed
Headquarters: Not listed
Founded: Not listed

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