Associate Director - Marketing & Partnerships

Role : Associate Director — Marketing & Partnerships

Location: Phoenix (preferred) or US remote with strong US–India overlap

Reports to: CEO

Travel: ~30–40% (customers, field & partner events)

About NuoData

NuoData is a unified Data & AI platform for governed speed. The suite includes Quantum (low/no-code ingestion & transformation), Cosmo (serverless Trino SQL & conversational BI), Maestro (orchestration across AI & non-AI tasks on Airflow), Nora (agent building & agentic AI workflows), and Spectra (run-level observability). Trust is foundational with Astra (catalog & discovery) and Halo (policies, PII, row/column security, lineage, audit). NuoData connects to lakes, warehouses, and SaaS systems; supports data-mesh and lakehouse; runs across any major cloud/Kubernetes; and is available as multi-tenant SaaS, single-tenant SaaS, or on-prem.

The Role

• Lead global Marketing and Alliances/Partnerships to drive revenue, product adoption, and brand leadership.

• Own category narrative and demand creation; build Hyperscalar and SI programs end-to-end (from onboarding to co-sell).

• Partner tightly with Sales, Product, and Customer Success to hit growth targets and improve win rates.

What You’ll Do

A) Marketing Leadership

• Own positioning, messaging, and narrative for the NuoData platform and products.

• GTM & launches: Drive integrated launches (product, solutions, industries) and competitive positioning.

• Pipeline engine: Plan and execute demand programs (paid/organic, ABM, events, communities, field) to deliver SQLs and ACV.

• Product marketing: Create high-impact assets (use-case pages, solution briefs, case studies, datasheets, demos).

• Sales enablement: Playbooks, discovery guides, ROI/TCO tools, talk tracks, and competitive battlecards.

• Ops & analytics: Define KPIs/OKRs; instrument the funnel; forecast pipeline and campaign ROI.

B) Alliances & Partnerships (Hyperscale’s, SIs/GSIs, ISVs)

• Program design: Build NuoData’s Partner Program (tiers, benefits, MDF/JMF, competency paths, deal reg, certifications).

• Hyperscalar onboarding: Establish co-sell motions with AWS, Azure, Google Cloud, and OCI; secure PDM/CSM sponsorships; list marketplace offers; integrate with ACE / Partner Center / Partner Advantage / OCI portals; target FY co-sell sourced/influenced bookings.

• SI/Global SI motion: Source, evaluate, and onboard SI partners (regional & global). Define joint solution plays, reference architectures, enablement tracks, and sales plays; sign collaboration agreements and build partner scorecards.

• Joint GTM: Run co-branded campaigns, field events, demos, POVs, and lighthouse references; manage calendars, MDF proposals, and post-mortems.

• Operational readiness: Stand up a lightweight PRM (partner portal, deal reg, enablement paths, content hub), partner SLAs, and quarterly business reviews (QBRs).

• Commercial & compliance: Coordinate with Legal/Finance on reseller/referral agreements, data protection, branding/use of marks, and program Ts&Cs.

Success Metrics (first 12 months)

• Pipeline: Marketing-sourced + partner-sourced pipeline to target (agreed quarterly with CRO).

• Co-sell: Number of Hyperscalar co-sell accepted opportunities, marketplace-sourced deals, and SI-influenced wins.

• Partner activation: # onboarded partners (Hyperscalar solution maps + SI certifications), % enabled to “sell-ready,” QBR health scores.

• Growth: YoY growth in SQLs, win rate, and ACV; reduction in CAC for partner-sourced deals.

• Brand: Share of voice in priority categories; growth of owned audiences (newsletter, community, social).

Qualifications

• 10+ years in B2B enterprise product marketing/GTM; 5+ years owning alliances/partnerships (hyperscalers and SIs/GSIs).

• Experience in inbound sales.

• Hands-on with cloud marketplaces & co-sell: AWS ACE, Microsoft Partner Center (MCPP/Co-sell), Google Partner Advantage, OCI partner tools.

• Proven record designing and scaling partner programs (tiers, MDF, certifications, deal reg), onboarding SIs, and closing co-sell opportunities.

• Deep grasp of enterprise Data & AI: ingestion/ELT, Trino/SQL, Airflow, governance (catalog, policies, lineage), and agentic AI.

• Executive storytelling and C-suite presence; strong analytical/operational rigor (SFDC/CRM, MAP, PRM).

• Experience managing teams across Product Marketing, Demand Gen, Digital, Comms, and Partner Marketing.

• Bachelor’s degree required; MBA or technical degree a plus.

How We Work

• US–India collaboration: Frequent overlap with global teams; documentation-first; fast decisions; short feedback loops.

• Values: Customer-obsession, craftsmanship.

Compensation & Benefits

• Competitive base + performance bonus; equity eligible.

• Industry-leading health, dental, vision; 401(k) match, PTOs.

Equal Opportunity

NuoData is an equal opportunity employer. We celebrate diversity and are committed to an inclusive environment for all employees.