Head of Marketing
Glitch Productions
Head of Marketing
Glitch Productions
Glitch Productions is an independent animation studio based in Australia making original, long-form animated shows distributed on YouTube. Our channel has over 22 million subscribers, tens of millions of views per episode, and is still growing strong. Our studio is filled with incredibly talented and passionate artists determined to change the way animation is produced and treated in the industry.
One of our latest IPs, The Amazing Digital Circus, has amassed over 400 million views on its pilot alone, and we have a lot more still to come.
The Head of Marketing will lead Glitch Productions' marketing function across our growing portfolio of original IP, including Murder Drones, The Amazing Digital Circus, Gaslight District, Knights of Guinevere, and many more to come.
Reporting to the Chief Marketing Officer, you will be responsible for translating Glitch's overall marketing strategy into a high-performing, scalable global marketing function.
You will lead the marketing team, build its capabilities and infrastructure, oversee performance, and ensure the function can effectively support an increasingly large portfolio of shows, products and franchises.
A core focus of the role will be advancing Glitch's capabilities in advertising, audience analytics, CRM, lifecycle marketing and loyalty. With an enormous global audience already engaging with our IP, we want to become significantly more sophisticated in how we understand, reach, grow and retain that audience.
You will work closely with our Marketing Director, who leads campaign, content and creative marketing. Together, you will ensure major launches and ongoing campaigns combine strong creative execution with effective distribution, audience targeting, measurement and continuous optimisation.
You will also be responsible for building the team, systems, processes and operating structure required for Glitch's marketing function to scale globally.
This role is ideal for a senior marketing leader who combines strong commercial and analytical instincts with an understanding of entertainment, fandom and creative marketing, and who knows how to turn ambitious marketing strategy into an exceptionally capable marketing organisation
Key Responsibilities
Translate strategy into execution: Partner with the CMO to translate Glitch's overall marketing strategy into clear priorities, plans, capabilities and measurable outcomes across the marketing function.
Lead the marketing function: Own the day-to-day leadership, performance and development of the marketing division, ensuring teams are aligned, appropriately resourced and executing effectively.
Build a world-class marketing team: Design and grow the marketing organisation, identifying the roles, capabilities and leadership required as Glitch expands globally.
Advance our advertising capability: Build and oversee a sophisticated global paid media capability across our shows, products and franchises, including channel strategy, audience targeting, experimentation, retargeting, optimisation and measurement.
Advance our marketing analytics: Build the analytics and measurement capability required to understand audience behaviour, campaign effectiveness and marketing ROI, turning data into actionable recommendations for the CMO and broader business.
Build our loyalty and lifecycle ecosystem: Lead the development and ongoing performance of Glitch's CRM, loyalty and lifecycle marketing capabilities, including segmentation, email, membership, rewards, personalisation, retention and win-back.
Partner with the Marketing Director: Work closely with the Marketing Director, who leads campaign, content and creative marketing, ensuring campaigns are effectively planned, resourced, distributed, measured and optimised.
Oversee marketing performance: Establish clear KPIs and reporting across the marketing function, identify performance opportunities and continually improve marketing effectiveness.
Own the marketing operating plan: Develop the 1–2 year roadmap for building the capabilities, people and infrastructure required to deliver the CMO's marketing strategy.
Own the marketing budget: Manage marketing expenditure and recommend resource allocation across advertising, campaigns, content, growth, PR, loyalty and other marketing activities.
Build scalable marketing infrastructure: Develop the systems, data, processes, workflows and operating rhythms required for the marketing organisation to scale, working closely with Business Operations.
Drive cross-functional execution: Partner with Brand, Consumer Products, Sales, Licensing, Events, Production, Creative and other teams to ensure marketing priorities are executed effectively across the company.
10+ years of marketing experience, including significant leadership experience within entertainment, media, gaming, consumer products, technology, or another global consumer or IP-driven organisation.
Proven experience leading and scaling a multidisciplinary marketing team, including hiring, developing senior talent, structuring teams, and building new marketing capabilities.
Strong experience translating high-level marketing strategy into clear plans, priorities, budgets, team structures, and measurable outcomes.
Deep understanding of paid advertising and performance marketing, including audience targeting, channel strategy, experimentation, retargeting, optimisation, attribution, and measurement.
Strong analytical capability, with experience using audience, consumer, campaign, and commercial data to identify opportunities, diagnose performance, and improve marketing decisions.
Demonstrated experience building or significantly advancing CRM, lifecycle marketing, loyalty, membership, or customer engagement programs.
Strong understanding of audience segmentation, consumer behaviour, retention, engagement, and the development of long-term customer and fan relationships.
Experience overseeing complex, multi-channel marketing campaigns and working closely with creative and campaign leaders to improve distribution, reach, effectiveness, and performance.
Ability to balance strong creative and brand judgement with rigorous, data-driven decision making.
Experience owning significant marketing budgets and allocating resources across channels and initiatives based on strategic priorities, performance, and expected impact.
Experience building the systems, processes, workflows, reporting, and operating rhythms required for a growing marketing organisation to execute effectively at scale.
Strong people leadership and stakeholder management skills, with the ability to align multidisciplinary teams and work effectively with senior creative, commercial, and executive leaders.
Comfortable operating in a fast-moving environment, identifying problems, testing new approaches, learning from results, and continuously improving how the marketing function operates.
Strong understanding of global digital platforms, emerging marketing channels, audience trends, and how modern entertainment brands build and maintain global fandom.
Experience in PR, media relations, SEO, CRO, affiliate marketing, or international marketing is highly regarded but not essential.
A flexible environment with opportunities for remote work.
Regular work functions and free entry to conventions and events.
A diverse team that values independent input and career development.
Access to an Employee Assistance Program (EAP) for confidential mental health and wellbeing support
Glitch Productions has an art-first mindset. Regardless of which team we're in, every single team member's core mission is to create the best art possible, and delight the audience that has given us so much. We achieve this mission through our values:
Passion: First and foremost, every team member has a passion for the work we do and why we do it. It's what allows us to contribute our creative energy, pitch new concepts, and give everything we make a personal touch that resonates with our fans.
Innovation: From cobbling together sets in a living room, to inventing new pipelines using breakthrough technology, we have always had a focus on innovation and new ideas. We always try to push the boundaries of our industry and keep things fresh and exciting for both the team and our audience.
Teamwork: Animation takes a big team of incredibly talented people and everyone is always ready to pitch in and lend a hand. We believe that our diversity and range of skills are what allows us to create works none of us could do on our own.
Integrity: Our integrity is the heart of our core mission. It's what allows us to do right for our projects and for each other.
At Glitch Productions, we're passionate about fostering a diverse and inclusive workplace that reflects our values as a creative studio.
We hire based on skills, passion and potential, and celebrate the diverse perspectives that make our team stronger. We welcome people of all races, genders, sexual orientations, gender identities, ages, educational backgrounds, abilities, and experiences.
Simply put, if you're a good person and share our passion for animation, we want to hear from you!
Explore more opportunities at Glitch Productions