Full-Time
Paid Search Specialist
Posted on 6/27/2024
Centerfield
1,001-5,000 employees
Customer acquisition through sales and marketing
Compensation Overview
$67k - $70kAnnually
Junior
Los Angeles, CA, USA
Requires onsite presence in Los Angeles, CA for hybrid work arrangement.
- Bachelor's Degree
- 1-2+ years of prior experience creating, managing, and optimizing Paid Search campaigns
- Advanced Excel skills
- Experience working with Google AdWords and AdWords Editor
- Basic understanding of marketing KPIs + search matrices
- Passion for digital media
- Strong interpersonal and verbal communication skills
- Excellent organizational skills
- Experience using Tableau
- Supporting Media Buyers on pre & post campaign related tasks
- Coordinating traffic and monitoring the delivery of advertising campaigns
- Identifying and resolving issues impacting campaigns
- Bid management, account architecture, and monitoring campaign performance
- Conducting keyword research for optimization
- Running performance reports and producing campaign recap reports
- Assisting with additional duties for ad revenue growth
- Extracting campaign data & generating performance reports
- Creating and interpreting performance reports
- Executing PPC campaigns
Centerfield focuses on customer acquisition through effective sales and marketing strategies in the digital sector. They engage customers via text and chat-based sales, creating personalized buying experiences across devices for major brands in home services and telecommunications. Operating on a performance-based marketing model, they drive significant sales and customer growth for their clients, closing around 2,000,000 sales annually. Centerfield aims to be a trusted partner by leveraging technology and expert sales agents to enhance customer engagement.
Company Stage
Seed
Total Funding
$292M
Headquarters
Los Angeles, California
Founded
2011
Simplify's Take
What believers are saying
- Being named Best Overall SEM Solution in the 2023 MarTech Breakthrough Awards highlights Centerfield's industry leadership and innovative capabilities.
- Recognition as one of the 'Best Places to Work in Los Angeles' underscores a positive work environment and strong company culture.
- Strategic acquisitions like Datalot and partnerships with major brands enhance Centerfield's market position and growth potential.
What critics are saying
- The performance-based revenue model can lead to financial instability if sales targets are not met consistently.
- The highly competitive digital marketing landscape requires continuous innovation to maintain a competitive edge.
What makes Centerfield unique
- Centerfield's performance-based marketing model ensures they only earn revenue by driving actual sales and customer acquisitions, aligning their success directly with their clients' success.
- Their focus on personalized buying experiences across all devices sets them apart in the digital marketing sector, ensuring high engagement and conversion rates.
- Centerfield's integration of advanced technology with expert sales agents provides a unique blend of human touch and automation, enhancing customer satisfaction and sales efficiency.
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