BROAD FUNCTION AND SCOPE OF POSITION:
The Regional On-site Foodservice Specialist is responsible for executing on-site foodservice strategies at the regional and local level. This role works closely with regional sales leaders, onsite leads, and client managers to drive sales performance, implement trimester plans, and ensure the seamless execution of strategic initiatives. The Specialist plays a key role in identifying business opportunities, analyzing market trends, and optimizing client engagement strategies to maximize contract compliance and growth. Additionally, the Specialist builds and maintains strong relationships with key on-site foodservice operators, providing ongoing support, insights, and solutions to meet client needs and drive long-term partnerships.

PRINCIPAL CONTINUING RESPONSIBILITIES OF THE POSITION IN ORDER OF IMPORTANCE:

Execute on-site foodservice strategies in partnership with regional and local sales leaders.
Execute and leverage trimester playbook materials for on-site foodservice specific clients and accounts (C&U, Healthcare, Lodging, Recreation, Military, etc.)
Maintain on-site foodservice initiatives to ensure adherence to standards and consistency in execution across the region.
Build and maintain relationships with clients’ on-site / non-commercial lead/regional sales manager.
Actively call on critical on-site foodservice operators, focusing on compliance, conversion, and business development.
Enter and maintain CRM data and profiles for accuracy.
Analyze claims, compliance reports, and segment activity to identify actionable opportunities.
Support local on-site foodservice events (e.g., NACUFS, Premier Breakthroughs, Vizient).
Actively Call on Key on-site foodservice operators, Critical Control Points, and local CMC/GPO HQs
Work directly with local CMC/GPO RAMs & FSMs and Distributor National Account Teams.
Provide Associates with distribution responsibilities and on-site foodservice operators training and support

Knowledge, Skills, and Abilities:
• Bachelor’s degree preferred but not required.
• Experience working with CMC/GPO accounts and foodservice distributors preferred.
• Strong communication, relationship-building, and problem-solving skills.
• Proficiency in CRM tools and data analysis platforms like Power BI and Excel.
• Business planning and organizational skills with a collaborative mindset.
• Strong leadership and influence to support regional initiatives.
• Effective teamwork and collaboration across departments.
• Business acumen and focus on achieving strategic goals.
• Proactive approach to planning and organization.
• Commitment to deliver quality and continuous improvement.
•Valid driver’s license and the ability to travel up to 30% of the time.

Physical Requirements/Working Conditions:

Candidate must be able to perform the essential functions of the job.
Work may be performed in an office, warehouse or restaurant environment.
Stand for extended periods of time, walk, bend, stoop, or climb.
May have possible exposure to dust and may require the ability to lift and/or push up to 50 pounds.
Flexible work hours to accommodate demands of position (some weekends included)
May require travel within territory and overnights may be required

Salary Range: $85,000- $115,000

The Affinity Group is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. All employment is decided on the basis of qualifications, merit, and business need.

About the company

Affinity Group is a North American food sales and marketing agency that works as a broker to help brands grow in both foodservice and retail channels. It provides sales strategy, culinary support, store-level merchandising and planning, plus category management and consumer-trend insights. The company leverages data and analytics to guide decision-making and deliver real-time results for clients, with divisions for foodservice and retail offering tailored solutions such as menu development, marketing insights, and perishables brokerage. It differentiates itself through its dual-channel focus, a track record of acquisitions to broaden reach (Matrix Sales & Marketing and Jon Morris & Co.), and ongoing data integration and AI enhancements through a partnership with Mascari NXT. Its goal is to drive sales growth and stronger brand performance for client brands across the North American market by turning data and market insights into practical sales and merchandising plans.

Company Size

501-1,000

Company Stage

N/A

Total Funding

N/A

Headquarters

Charlotte, North Carolina

Founded

2014

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Simplify's Take

What believers are saying

PR Newswire said the Mascari NXT deal expands customer reach by 50%.
Datassential's May 2026 case study validates Affinity's pitch-to-win execution with measurable placements.
Leadiq noted December 2025 produce leadership hiring, signaling continued channel-specific investment.

What critics are saying

Mascari NXT integration in 2026 risks distraction and culture clash across sales teams.
Small-company profile and 51-200 employees create client-concentration risk if one account leaves.
AI selling is becoming table stakes; competitors can copy it within twelve months.

What makes Affinity Group unique

January 2026 Mascari NXT acquisition adds AI-driven selling to food brokerage.
Affinity Group combines foodservice, retail, and fresh-channel coverage under one sales agency.
Datassential's May 2026 case study showed 2 LTO wins and one permanent menu placement.

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Benefits

Phone/Internet Stipend

Flexible Work Hours

Company News

PMQ

Feb 4th, 2026

Affinity Group Acquires Mascari NXT as Part of Strategy to Advance Food Industry Sales - PMQ Pizza

Affinity Group, a leading North American sales and marketing agency, today announced the acquisition of Mascari NXT, an AI and data integration company. As a subsidiary of Affinity Group, the company will operate as Mascari NXT, An Affinity Group Company. This acquisition marks a major step in Affinity Group’s long-term strategy to advance food industry […]

Affinity Group

Regional Foodservice Specialist - Food Broker

About the job