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Royal Caribbean Group

Cruise vacation company operating multiple brands

Analyst – External Communications

Copywriting & Creative WritingPosted on Nov 9
Full-timeMiami, FL, USANo salary listed

About the Job

Requirements

  • A minimum BA in English, Journalism, Advertising, Marketing, or a related field is required.
  • Three to five years of writing experience in marketing or a related field is required.
  • Strong copywriting, editing, and proofreading skills are required.
  • Knowledge of English grammar and punctuation is required.
  • Attention to detail, clear and concise communication, production of quality written communications, and meeting deadlines are required.
  • Familiarity with digital media and mass communications is required.
  • Experience with Windows applications, including Word, PowerPoint, Excel, and SharePoint, is required.
  • The role requires availability for on-call hours after normal work hours, including occasional holidays.
  • The role requires the ability to perform essential functions involving sitting, standing, writing, reviewing and typing reports, compiling data, operating a computer, communicating, listening, and assessing information; occasional movement around the office and handling 10–15 pounds may be required.
  • The role may require regular domestic or international travel.

Responsibilities

  • Devise, write, and pitch copy from conception to completion for mass digital communications, including email, SMS, and push notifications.
  • Create digital and email collateral, web copy, banners, and materials for consumer and trade media, special projects, and other uses.
  • Coordinate communication deployments based on market, audience, product impact, and guest sentiment.
  • Partner with the department to devise and present multiple creative concepts addressing client-area strategic and business needs.
  • Develop and implement copy guidelines to maintain brand consistency.
  • Provide copy direction and support to internal client teams, including Expeditions, Turnaround, and Port Operations.
  • Proofread and review final materials and suggest improvements.
  • Perform other duties as assigned.

Desired Qualifications

  • Knowledge of Universal Spanish grammar and punctuation is preferred.
  • Knowledge of web writing and search engine optimization best practices is a plus.
  • Experience with artificial intelligence is preferred.
  • Working knowledge of visual design programs is a plus.

About the Company

Royal Caribbean Group

Cruise vacation company operating multiple brands

Royal Caribbean Group operates multiple cruise brands, including Royal Caribbean International, Celebrity Cruises, and Silversea Cruises, and holds 50% stakes in joint ventures that run TUI Cruises and Hapag-Lloyd Cruises. Guests book cruises on ships that offer cabins, dining, activities, and excursions, sailing to destinations around the world. The group uses a global, multi-brand fleet and joint ventures to reach more customers and destinations, while emphasizing ethics, diversity, and responsible operations. Its goal is to deliver the best vacation experiences, while sailing safely, protecting the oceans, and acting with integrity for guests, employees, and communities.

Company size
10,001+
Company stage
IPO
Headquarters
Miami, FL
Founded
1969

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