United Tech

Designs global mobile and web apps

Senior User Acquisition Manager - Google Ads

Performance & Paid MarketingConfirmed live in the last 24 hours

Full-timeKyiv, UkraineNo salary listed

About the Job

Requirements

At least 3 years of experience in performance marketing for mobile apps; experience with video streaming, live, or social apps is a plus.
Hands-on experience buying traffic in Google Ads across web, web-to-app, and app campaigns, from launch through scaling.
Experience managing Google channel budgets above $300,000 per month.
Deep understanding of Google Ads algorithm mechanics, including Smart Bidding, target cost per acquisition, target return on ad spend, and signals.
Knowledge of unit economics, cohort analysis, and key performance metrics including cost per acquisition, return on ad spend, lifetime value, and retention.
Experience working with mobile measurement partners and attribution, including AppsFlyer or Adjust, and understanding attribution logic.
Experience using business intelligence and analytics tools such as Tableau, AppsFlyer, and Google Analytics or Firebase for data-driven analysis and decision-making.
Upper-intermediate (B2) or higher English proficiency.

Responsibilities

Own and manage traffic acquisition in Google Ads, including app campaigns, Universal App Campaigns, web, Performance Max, and Search, from hypothesis testing through scaling.
Scale the Google Ads direction two to three times from the current budget while staying within defined key performance indicators for cost per acquisition, return on ad spend, and return on marketing investment.
Build and execute a testing roadmap covering creatives, audiences, keywords and signals, and budget strategies, selecting optimal placements for each campaign type.
Build and optimize test structures, scaling rules, and criteria for campaigns, monitoring cost per acquisition and return on investment daily.
Work with Creative and Product Marketing teams to generate and validate hypotheses specific to Google Ads for app and web campaigns.
Analyze and optimize campaigns using data from AppsFlyer, Tableau, and Google Analytics or Firebase, identifying growth opportunities and risks across app and web traffic sources.

Desired Qualifications

Experience with other search networks.
Experience automating campaign launches, testing, and reporting with artificial intelligence tools, Google Ads API, or Google Ads Scripts.
Experience with video streaming, live, or social apps.

We are looking for a Senior UA Manager (Google Ads) to own and scale our Google Ads big monthly budget, drive 2-3x growth in scale while keeping CPA and ROAS within target, and shape the testing roadmap across creatives, audiences, and bidding strategies together with our Creative and Product Marketing teams. This is a role for someone who thrives on data, owns outcomes end-to-end, and wants their decisions to directly move the needle for a product reaching hundreds of thousands of users worldwide

About our product: We are building one of the most powerful live-streaming platforms, already connecting 400K+ monthly active users through live events, interactive video chats, and real-time community experiences. Our mission is bold: bring joy, fight loneliness, and deliver safe, ad-free entertainment that keeps people coming back. This is a complex, fast-moving space, and we love it that way! So, you will join a passionate, expert team tackling everything from scaling AI-powered recommendations to launching high-impact, data-driven features that boost monetization and engagement. Every idea counts here, and every release reaches a massive global audience. We are among the Top 5 streaming products in the US and rank in the Top 10 worldwide. Our next milestone: break into the global Top 5, and we are moving fast to make it happen. Are you in?

In this role, you will

Own and manage traffic acquisition in Google Ads (App campaigns/UAC and Web/PMax/Search), from hypothesis testing to scaling
Scale the Google Ads direction 2-3x from the current budget while staying within defined KPIs (CPA/ROAS/ROMI)
Build and execute a testing roadmap covering creatives, audiences, keywords/signals, and budget strategies, selecting optimal placements for each campaign type
Build and optimize test structures and scaling rules and criteria for campaigns, monitoring CPA and ROI on a daily basis
Work closely with Creative and PMM teams to generate and validate new hypotheses specific to Google Ads (app and web)
Analyze and optimize campaigns based on data (AppsFlyer, Tableau, Google Analytics/Firebase), identifying growth opportunities and risks across different traffic sources (app/web)

It's all about you

3+ years of experience in performance marketing for mobile apps (video streaming/live/social apps is a plus)
Hands-on experience buying traffic in Google Ads (Web/Web2app/App campaigns), from launch to scaling
Experience managing budgets above $300K per month within the Google channel
Deep understanding of Google Ads algorithm mechanics (Smart Bidding, tCPA/tROAS, signals)
Solid knowledge of unit economics, cohort analysis, and key performance metrics (CPA, ROAS, LTV, Retention)
Experience working with MMPs and attribution (AppsFlyer/Adjust), understanding attribution logic
Experience with BI tools (Tableau, AppsFlyer, Google Analytics/Firebase) for data-driven analysis and decision-making
Upper-Intermediate (B2) or higher English proficiency

Would be a plus

Experience with other search networks
Experience automating campaign launches, testing, and reporting with AI tools (Google Ads API, Google Ads Scripts)

What we offer

Care and support:

20 paid vacation days, 15 sick leave days, and 6 additional days off for family events

100% medical insurance coverage

Sports and equipment reimbursement

Team building events, corporate gifts, and stylish merch

Financial and legal support

Maternity Recovery Support Allowance

Position retention and support for those who join the Armed Forces of Ukraine

Participation in social initiatives supporting Ukraine

Comfortable working environment:

Work from our Kyiv hub or remotely with a flexible schedule

Modern equipment or depreciation of your own tools

Investment in your future:

Collaborate with a highly-skilled team of Middle & Senior professionals, sharing practical cases and expertise in the social networking niche

70% of our heads and leads have grown into their roles here – so can you!

Performance-oriented reviews and Individual Development Plans (IDPs)

Reimbursement for professional courses and English classes

Corporate library, book club, and knowledge-sharing events

Hiring process

Intro call
Technical interview
Interview with Direct Manager/Head
Bar-raising
Reference check
Offer

About the Company

United Tech

Designs global mobile and web apps

United Tech builds and maintains multiple mobile and web apps for a social networking audience. The company designs and ships six products that connect people, with features that lead to millions of users and tens of millions of matches each month, across the USA, Canada, Latin America, Europe, and the Middle East. Its apps work by letting users sign in, interact, and discover and connect with others through messaging, profiles, and matching mechanisms, all delivered through mobile and web interfaces. What sets United Tech apart is its large, globally distributed team (250+ specialists across 13 countries and 3 continents) and its remote-first operations, enabling fast growth and consistent product improvement. The company aims to shape the future of the social networking industry by expanding its user base, improving the user experience, and reaching top market positions with scalable, user-centered mobile and web apps.

Company size: 201-500
Company stage: Not listed
Total funding: Not listed
Headquarters: Kyiv, Ukraine
Founded: 2016

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