Influencer Account Director

Company description

Influential UK, part of Publicis Connected Media UK is the next evolution in creator-led growth. Connecting Publicis Groupe’s global scale with Influential’s proprietary AI and conversion technology, we deliver what no other agency can: Truly connected influencer and media strategies, and creator-led campaigns that influence real-world outcomes.

Our team exists within one of the world’s largest agency networks, we combine agility, teamwork, and entrepreneurial spirit with the backing, reach and capabilities of a global powerhouse - allowing us to build faster, think without limits, and set new standards for the industry.

To influence culture, our team must reflect it. We’re looking for people obsessed with the intersection of social and creator culture, who bring a unique perspective and point of view, to help us create award-winning work for the world’s most iconic brands like Mars, Coty, Disney, and Sky.

Overview

Influencer Account Director -  Influential

The Influencer Account Director will be a senior lead across complex UK and regional influencer programmes - bringing strategic clarity, operational confidence and strong client leadership to fast-moving workstreams.

This role is suited to an experienced, hands-on operator who can move confidently between senior client counsel, creative strategy and team direction, commercial judgement and delivery oversight. They will add value beyond day-to-day campaign delivery by helping shape smarter ways of working, stronger influencer outputs and clearer processes for both clients and the wider team.

Responsibilities

What you'll be doing:

• Lead complex influencer programmes, building strong relationships with clients, internal stakeholders and agency partners.
• Turn client objectives, audience insight and platform behaviour into focused influencer strategies and practical recommendations.
• Create clear operational plans covering responsibilities, milestones, budgets, dependencies, approvals and decision-making.
• Guide creator selection, negotiation, contracting, content development, compliance, delivery, reporting and measurement.
• Direct and support multidisciplinary teams, offering clear feedback and helping colleagues resolve campaign challenges.
• Connect influencer activity to media plans, performance measures and wider business objectives, translating results into compelling stories.
• Identify opportunities to improve ways of working, develop new creator formats and strengthen Influential’s offer through pitches, proactive ideas and scalable frameworks.

Skills we're looking for:

• Substantial experience in influencer marketing, creator marketing, social media or integrated marketing, including responsibility for complex client programmes.
• A strong understanding of creator campaigns, from talent management and content approvals to compliance, reporting and measurement.
• The ability to develop strategies grounded in audience insight, cultural context, platform behaviour and commercial objectives.
• Clear and collaborative client communication, with the judgement to offer constructive challenge and build trusted partnerships.
• Experience managing budgets, scopes of work, forecasts and delivery models with sound commercial awareness.
• Analytical thinking and the ability to turn data, trends and campaign learning into persuasive recommendations.
• Curiosity about creators, communities and evolving platforms, combined with an inclusive approach to teamwork and developing others.

Additional information

Influential, part of Publicis Media offers a wide range of benefits to support our employees. Full details are shared when you join, but highlights include core benefits such as Pension, Life Assurance, and Private Medical cover, alongside enhanced policies like Reflection Days and Shared Parental Leave. You’ll also have access to a range of additional initiatives, including:

📖 Please check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).

Publicis Groupe works primarily from the office or our clients' office four days per week.

At Publicis Media, we are proud to be an equal opportunities employer. We welcome and encourage applications from people of all backgrounds, and do not discriminate on the basis of race, ethnicity, nationality, religion or belief, disability, age, citizenship, relationship status, sexual orientation, gender identity, or any other protected characteristic. 

We are committed to providing a fair, accessible, and inclusive recruitment process. If you have any access needs - for example, related to disability, neurodivergence, or a health condition - please let us know. We’ll work with you to ensure the process works for you. Sharing this information will never impact your application.

Guided by our values, we listen with empathy, uplift each other, take responsibility, and embrace change - building a culture where everyone feels seen, respected, and genuinely included.

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