NASCAR

NASCAR

Digital media arm for stock-car racing

Credential Event Staff

Full-Time
No salary listed
Entry
Homestead, FL, USA
In Person

About the job

Requirements
  • A high school diploma or general education degree (GED), or one to three months of related experience and/or training, or an equivalent combination of education and experience.
  • A minimum age of 18 years old.
  • Strong communication and customer service skills.
  • Ability to work in a fast-paced and high-stress environment.
  • Ability to work outdoors in changing weather conditions for extended periods.
  • Availability to work nights, weekends, and holidays as assigned.
  • Ability to work with others and take direction.
  • Reliable transportation to and from the track location.
Responsibilities
  • Assist with setting up credentials for each event.
  • Verify identification and issue credentials to guests, company sponsors, vendors, and workers.
  • Investigate and resolve, when able, issues involving guests or workers who are not included on a list.
  • Attend training sessions.
  • Be available during the week of November 6–8, 2026, and expect to work 25–30 hours during race week.
  • Perform other duties as assigned.
Desired Qualifications
  • Previous experience.

About the company

NASCAR Digital Media handles the sport’s online presence and fan engagement through nascar.com, providing live race-day experiences with real-time leaderboards, and distributing news, video highlights, and behind-the-scenes content. It monetizes through advertising, sponsorship activations, branded content, and social media campaigns, and it distributes live races via streaming partnerships with broadcasters to reach a global audience. The platform blends traditional media with digital channels and integrates closely with NASCAR’s marketing and sponsorship strategies. Its goal is to grow and engage NASCAR’s fan base while expanding monetization opportunities across digital and streaming platforms.

Company Size

1,001-5,000

Company Stage

N/A

Total Funding

N/A

Headquarters

Daytona Beach, Florida

Founded

1947

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Simplify Jobs

Simplify's Take

What believers are saying

  • FedEx Freight renamed the Truck Series for 2027, proving premium sponsor demand.
  • Avant’s 2027 co-branded credit card adds recurring consumer revenue and fan rewards.
  • Kennametal became Official Tooling Supplier on September 14, 2026, widening B2B partnerships.

What critics are saying

  • 2027 schedule adds no new tracks or international venues, signaling growth exhaustion.
  • NASCAR’s 2024 charter fight exposed how much value rests on league-controlled access.
  • France family control keeps teams dependent on renewal terms and revenue splits.

What makes NASCAR unique

  • NASCAR’s 24/7 channel spans Prime Video, Roku, Samsung TV Plus, and NASCAR.com.
  • Samsung’s August 2026 remote race control centralizes 80-plus cameras, telemetry, and officiating data.
  • NASCAR Studios launched Start/Finish on August 16, 2026, deepening driver-storytelling ownership.

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Benefits

Wellness Program

Flexible Work Hours

Company News

Black Elites
Sep 19th, 2026
Why did Michael Jordan sue NASCAR?

Why did Michael Jordan sue NASCAR? On October 2, 2024, Michael Jordan sued NASCAR. Not a rival team, not a driver, not a sponsor - NASCAR itself, the league his own team races in every weekend, along with its chairman, Jim France. The filing landed in federal court in Charlotte, in the middle of stock car country, from the most famous team owner the sport has ever had. The short answer: he believes NASCAR operates as a monopoly that keeps most of the money and all of the power, and that the contract put in front of his team in 2024 was designed to lock that arrangement in for another seven years. The long answer is a story about a league where the teams don't actually own anything - and about the one owner wealthy enough, and stubborn enough, to fight it. The team he built. Jordan didn't come to NASCAR as a celebrity tourist. In 2020 he founded 23XI Racing with driver [Denny Hamlin] - twenty-three from Jordan's number, eleven from Hamlin's - with Bubba Wallace behind the wheel of the first car. Jordan grew up in North Carolina, where stock car racing is close to a civic religion, and he wanted to own a team in it, not just lend his name to one. The team got competitive faster than new teams usually do. Wallace won at Talladega in 2021, the organization's first Cup victory. By 2024, Tyler Reddick had won the regular-season championship driving for 23XI. This was no vanity project. It was a functioning, winning business - which is exactly why the next part stung. A league where the teams own nothing. Every other major American league is owned collectively by its teams. The NFL's owners split billions and negotiate with players as a group. NASCAR is different: the France family privately owns the sanctioning body, and teams are independent businesses that pay their own drivers, crews, and travel bills in exchange for a share of the money. That share is the whole fight. According to the complaint and widespread reporting, NASCAR teams receive roughly a quarter of the sport's revenue, while the splits in football and basketball run close to half. The charter system - NASCAR's version of a franchise - guarantees an entry in every race and a slice of the money, but the charter is only as strong as the rulebook, and NASCAR writes the rulebook. In every other major American sport, the teams own the league together. In NASCAR, the league owns the teams. The contract nobody could refuse. In late 2024, NASCAR offered teams a new charter agreement running through the end of the decade, tied to a reported $7.7 billion media rights deal. Per the lawsuit and reporting around it, the terms arrived on a take-it-or-leave-it basis: a signing deadline, no room to negotiate, a requirement that teams release every legal claim against NASCAR as the price of admission, and the removal of the automatic renewal that had made charters feel like real assets. Thirty-four of thirty-six teams signed. Two didn't: 23XI and Front Row Motorsports. The same day the deadline passed, the two teams filed suit in the U.S. District Court for the Western District of North Carolina, accusing NASCAR of monopolizing the market for top-level stock car racing under the Sherman Antitrust Act - of coercing signatures, devaluing charters, and punishing the teams that refused. NASCAR has denied the claims and maintains the agreement was fair and negotiated in good faith. Racing without a net. The immediate problem was practical. 23XI had already arranged to buy a charter from the shutting-down Stewart-Haas Racing and asked the court to let it keep racing as a chartered team while the case proceeded. In December 2024, Judge Kenneth Bell denied the injunction. So in 2025, Jordan's team raced as an "open" team - no guaranteed protections, no charter revenue, full exposure every week. It didn't collapse. Wallace won the Brickyard 400 that summer, an unchartered team taking one of the sport's crown-jewel races mid-lawsuit, and Reddick kept the team competitive deep into the season. Meanwhile, discovery produced internal NASCAR communications that made for uncomfortable headlines, and the case survived NASCAR's attempts to end it early, with trial scheduled for December 2025 in Charlotte - before a jury, if the teams get their way. Jordan has shown up to hearings in person, which tells you what this means to him. He's the only owner in the garage who cannot be economically threatened. Why it had to be him. Other owners had complained about NASCAR's economics for years. None of them sued, and the reason is simple: suing the league you race in is expensive, retaliatory, and terrifying when NASCAR controls your access to the sport. Jordan is the exception. He's a self-made billionaire with a shoe company that answers to nobody, fame that NASCAR needs as much as he ever needed NASCAR, and a career-long pattern of refusing bad numbers from an employer - the Bulls lowballed him once, and he built a brand instead. Because he could. Strip the courtroom language out and the answer holds in two sentences. He believes the deal in front of him was both illegal and bad business, and he's the first owner in the sport's history who could afford to find out which one in court. He didn't sue because he stopped loving racing. He sued because he owns a team in it - and the numbers, as he sees them, said he was being underpaid. That has never been the kind of thing Jordan accepts quietly. Common questions about Michael Jordan's NASCAR lawsuit. Why exactly did Michael Jordan sue NASCAR? The core claim is monopolization. Jordan's team, 23XI Racing, argues that NASCAR and the France family control the market for top-level stock car racing - and use that control to keep roughly three-quarters of the sport's revenue while teams eat most of the costs. The trigger was the 2024 charter agreement, which 23XI says arrived on take-it-or-leave-it terms with an impossible deadline and a requirement that teams surrender their legal claims as the price of admission. NASCAR denies all of it and says the contract was fair. What does Michael Jordan own in NASCAR? He co-owns 23XI Racing, founded in 2020 with driver Denny Hamlin. The name is their car numbers - twenty-three and eleven. It's a real operation, not a celebrity badge: Bubba Wallace delivered its first Cup win at Talladega in 2021, and Tyler Reddick won the 2024 regular-season championship in the team's fourth season. What is a charter in NASCAR, and why does it matter? A charter is NASCAR's version of a franchise: it guarantees a team's entry into every Cup race and a share of the sport's revenue, including the media rights money. The problem, per the lawsuit, is that the charter isn't owned property - it's a revocable agreement governed by a rulebook NASCAR alone writes. Teams argue that makes their franchises worth far less than the equivalent asset in the NFL or NBA, where the teams collectively own the league. Who joined Michael Jordan in the lawsuit? Front Row Motorsports, owned by Bob Jenkins - making it two of the sport's thirty-six chartered teams. The other thirty-four signed NASCAR's agreement. Jordan is the face of the case because he's the only owner in the garage who cannot be economically threatened; Front Row's participation matters because it shows the grievances run beyond the sport's newest and wealthiest team. Did Michael Jordan's team keep racing during the lawsuit? Yes - and that's part of what makes the story remarkable. 23XI asked the court to let it compete under the old charter terms while the case played out; a judge declined in December 2024. So the team ran the 2025 season as an "open" team with no charter protections, and Bubba Wallace still won the Brickyard 400, one of NASCAR's crown-jewel races, in that configuration. The case survived NASCAR's attempts to have it dismissed, with trial set for December 2025 in Charlotte. Has NASCAR responded to the lawsuit? Consistently, and predictably: NASCAR denies the charges, calls the 2024 agreement fair and the product of good-faith negotiation, and has fought the case in court rather than settle publicly. Courts have so far declined to kill the case early, which is why it reached trial. Beyond the courtroom, the lawsuit has already shifted the conversation - several team owners have spoken more openly about the sport's economics since the filing. What happens if Michael Jordan wins? The honest answer: nobody knows, and that's why the case matters. If 23XI and Front Row prevail, the most likely outcomes are either a negotiated revenue split closer to other major sports, structural changes to how charters work - or both, with NASCAR settling other teams' claims alongside. If the teams lose, NASCAR's charter model stands, and dissenting owners will have spent years and millions for nothing but the attempt. The verdict would reshape the sport either way, which is precisely why Jordan showed up to hearings in person. Share with others

Sports Mint Media
Sep 19th, 2026
FedEx Freight turns to NASCAR to build standalone brand with truck series deal.

FedEx Freight turns to NASCAR to build standalone brand with truck series deal. FedEx Freight will also become an official partner of NASCAR and its exclusive freight shipping partner across the US, Canada and Mexico, effective January 1, 2027. September 19, 2026 NASCAR has entered into a long-term entitlement partnership with FedEx Freight that will see the organisation's Truck Series renamed the NASCAR FedEx Freight Truck Series from the 2027 season, bringing together one of North America's largest freight carriers and a motorsport property built around the trucking industry. Under the agreement, FedEx Freight will also become an official partner of NASCAR and its exclusive freight shipping partner across the United States, Canada and Mexico, effective January 1, 2027. The partnership marks the first sponsorship platform of this scale for FedEx Freight since it became an independent, publicly traded company in June 2026 following its separation from FedEx Corporation. The company will use NASCAR's national reach to build awareness of its standalone brand while strengthening relationships with customers, employees and business leaders. Craig Stimmel, SVP and Chief Commercial Officer, NASCAR, said, "FedEx Freight choosing NASCAR for a brand investment of this magnitude says a lot about where our sport is today and the value our platform can deliver to businesses looking to grow. And there may not be a more natural pairing than FedEx Freight and the NASCAR Truck Series. This is a series built on trucks, toughness and people who compete incredibly hard to deliver every single week. That same grit, reliability and get-it-done mentality is embedded in FedEx Freight. As they continue to establish their identity as an independent company, we have an incredible opportunity to put that brand in front of millions of fans while creating real business value throughout the NASCAR industry." John Smith, President and CEO, FedEx Freight, added, "Some partnerships just make sense. As FedEx Freight moves forward in its next chapter as an independent company, we are focused on opportunities that strengthen our brand and support our long-term growth strategy, and we are confident the NASCAR FedEx Freight Truck Series will deliver. "NASCAR and its loyal fanbase represent the same commitment to safety, hard work, reliability and teamwork that has defined our company for decades. NASCAR provides a powerful platform to connect with customers, engage our dedicated team members and introduce the FedEx Freight brand to millions of passionate fans nationwide. This is a series built on trucks and being number one. It is a relationship that reflects our confidence in the future and our commitment to building a strong company positioned for continued success." For FedEx Freight, the agreement extends beyond naming rights. The partnership will include customer engagement, employee initiatives, community programmes and targeted activations in markets surrounding the company's distribution locations. NASCAR said the platform is intended to support brand awareness, B2B lead generation, employee recognition and community engagement. FedEx Freight operates a network of more than 365 locations, supported by approximately 40,000 employees and nearly 30,000 vehicles across North America. The company's freight-shipping relationship with NASCAR therefore adds an operational component to the sponsorship alongside its media and marketing rights. The agreement will replace Craftsman as the Truck Series entitlement partner after the 2026 season. For NASCAR, the deal demonstrates how its commercial offering is expanding beyond traditional sponsorship visibility to include B2B relationships, operational partnerships and year-round brand engagement.

SpeedwayMedia.com
Sep 15th, 2026
FOX SPORTS, Wilmer Valderrama's WV Alternative & NASCAR Studios announce SUÁREZ premiere set for september 17 on FS1.

FOX SPORTS, Wilmer Valderrama's WV Alternative & NASCAR Studios announce SUÁREZ premiere set for september 17 on FS1. September 15, 2026 Kicking Off National Hispanic Heritage Month, Documentary Follows NASCAR Star Daniel Suárez's Emotional Homecoming During Historic 2025 Mexico City Race Weekend Special Preview Airs Tonight, Sept. 15 on FOX Deportes, Documentary Available on Tubi Following FS1 Debut Film Presented by Freeway Insurance LOS ANGELES - FOX Sports, Wilmer Valderrama's WV Alternative and NASCAR Studios today announce SUÁREZ, a new documentary chronicling NASCAR star Daniel Suárez's emotional homecoming during the 2025 Mexico City race weekend. Premiering Thursday, Sept. 17, at 10:00 PM ET on FS1 in celebration of National Hispanic Heritage Month, the film captures a defining chapter in Suárez's groundbreaking career as Mexico and the United States rally around one driver, one race and one unforgettable moment. The documentary will have a special preview tonight, Tuesday, Sept. 15, at 9:00 PM ET on FOX Deportes and will also be available on Tubi beginning Saturday, Oct. 17 in the U.S., Mexico and LATAM markets following its FS1 debut. Set against NASCAR's historic return to Mexico City and its first championship race outside the United States since 1958, SUÁREZ follows the three-time Cup Series race winner back to the country that shaped him. After leaving Mexico to pursue his NASCAR dreams in the United States, where he would go on to become the first Mexican-born driver to win a NASCAR Cup Series race, Suárez returns home, racing not just for victory, but for something greater. The full-circle moment underscores what Suárez's rise has meant for NASCAR and for a new generation of fans. "The most compelling sports stories are the ones that resonate far beyond the competition itself, and Daniel's is one of them," said Barry Nugent, Vice President, Development & Original Programming, FOX Sports. "Daniel's journey is defined by perseverance, sacrifice and an unwavering pride in where he comes from. He has opened doors, inspired fans and has given the next generation someone to see themselves in. We are proud to partner with WV Alternative and NASCAR Studios to share this deeply personal chapter in Daniel's life." Through intimate access to Suárez, his family and those closest to him, SUÁREZ traces his journey from his beginnings in Monterrey to the highest level of American motorsports, exploring the experiences, relationships and sense of identity that have shaped his career, including the many sacrifices his family made to support his racing ambitions. "Coming back to Mexico and racing in front of my home country was something I had dreamed about for a long time, but I don't think I fully understood what it would mean until I was there," said Suárez. "There were so many emotions that weekend, the pressure, the support from my family and fans, and thinking about everything I had gone through to get to that point. Mexico will always be a huge part of who I am, and being able to race there at the highest level was an incredibly meaningful moment in my life. I hope people watching this film can understand where I came from, what this journey has meant to me and feel inspired to chase their own dreams, no matter where they start." After an accident in qualifying forces Suárez into a backup car and to the rear of the field for the 2025 NASCAR O'Reilly Auto Parts Series race, Suárez captures an emotional and historic victory with his home crowd behind him. More than a story of one driver or one race, SUÁREZ is a portrait of a man who never had to choose between where he came from and where he was going. "Daniel's story is one of ambition, sacrifice and perseverance, the kind of story you hope to find and have the opportunity to tell," said Wilmer Valderrama, Executive Producer, WV Alternative. "We were honored to bring his journey to life and give audiences a deeper look at the person behind the driver. It's a story that we believe will stay with you long after the film ends, and we can't wait for audiences around the world to experience Daniel's journey for themselves." "When I first started at NASCAR in the spring of 2024, Daniel's story against the backdrop of our planned Mexico City race weekend quickly got my attention," said John Dahl, NASCAR SVP of Original Content. "I had great experiences working with filmmaker Mario Diaz, and I reached out to him about doing a film on Daniel's journey back home. We were soon connected with Wilmer Valderrama's WV Alternative team, and it was a perfect match, both in terms of the production and the subject himself. Daniel immediately understood the impact telling his inspiring story could have. He and his wife Julia couldn't have been more cooperative in our collective effort to bring this documentary to audiences everywhere." SUÁREZ is directed by Mario Diaz and is executive produced by Wilmer Valderrama and Jessica Acevedo of WV Alternative along with Tim Clark, John Dahl and Tally Hair of NASCAR Studios and Eric Shanks, Brad Zager and Nugent from FOX Sports. Ariana Rotstein, Carl Hansen, Michael Vayder, Rita O'Dea serve as producers. The film is presented by Freeway Insurance. FOX Sports Films is dedicated to presenting captivating global sports documentaries through an unconventional and entertaining lens. Working with FOX Sports' league and conference partners, the brand produces original programming, connecting live sports events to sports culture. - FOX SPORTS - About FOX Sports FOX Sports is the umbrella entity representing Fox Corporation's wide array of multi-platform US-based sports assets. Built with brands capable of reaching more than 100 million viewers in a single weekend, the business has ownership and interests in linear television networks, digital and mobile programming, broadband platforms, multiple web sites, joint-venture businesses and several licensing relationships. FOX Sports includes the sports television arm of the FOX Network; FS1, FS2 and FOX Soccer Plus. FOX Sports' digital properties include the FOX Sports App and FOXSports.com, which provides instant scores, stats and stories from across the sports world. Live streaming video of FOX Sports content is available via FOX One, Fox Corporation's wholly owned, direct-to-consumer subscription streaming service. Also included in FOX Sports' portfolio are FOX's interests in joint-venture businesses Big Ten Network and the UFL and a licensing agreement that established the FOX Sports Radio Network. About WV Alternative Studios WV Alternative is a division of Wilmer Valderrama's production company dedicated to bringing compelling stories and original formats to audiences worldwide. With a proven track record of developing and producing premium content across documentary, reality, and competition genres. Most recently, the company produced the critically acclaimed Netflix three-part documentary series, Dancing for the Devil: The 7M Tik Tok Cult. The company has brought numerous successful projects to life, including The Ricardo Laguna Project, The Hollywood Puppet Show (Fuse), Douglas Family Gold (Oxygen), and King of the Floor(YouTube's Nuevon). WV Alternative has collaborated with some of the industry's leading networks and platforms, including Netflix, ABC, CBS, A&E, TNT, SundanceTV, Disney, and Nickelodeon. Through innovative storytelling and a passion for authentic voices, WV Alternative continues to create impactful content that resonates with audiences around the globe. About NASCAR Studios NASCAR Studios is the dedicated hub for developing world-class, on-demand content and dynamic storytelling executions on behalf of America's No. 1 form of motorsports, from original films, series, and podcasts to driver and team-focused content. Recent releases include Amazon Prime Video projects Full Speed: The Daytona 500, Kyle Larson vs. The Double and the multi-part Earnhardt, along with the FOX Sports documentary We've Lost Dale Earnhardt: 25 Years Later and the Xumo Play/YouTube docuseries RISING.

Kennametal
Sep 14th, 2026
As NASCAR's Official Tooling Supplier, Kennametal will provide advanced metal cutting solutions and application expertise to support the organization's demanding manufacturing operations.

CHICAGO, Sept. 14, 2026 /PRNewswire/ - Kennametal Inc. (NYSE: KMT) today announced it has been named the Official Tooling Supplier of NASCAR. Dave Bersaglini, Kennametal Vice President and President of Metal Cutting, unveiled the designation at the company's Next Level Shop exhibit on the first day of the International Manufacturing Technology Show (IMTS) 2026. "Every thousandth of an inch matters in NASCAR, and that's exactly the kind of precision Kennametal brings to its customers," said Bersaglini. "We are proud to work alongside NASCAR's engineering and manufacturing teams to meet the sport's unique machining demands and deliver the speed, precision and reliability required to keep this sport performing at the highest level." As NASCAR's Official Tooling Supplier, Kennametal will provide advanced metal cutting solutions and application expertise to support the organization's demanding manufacturing operations. "Before this partnership, finding the right tooling often meant searching for solutions and hoping we'd made the right choice," said NASCAR Competition Partnerships & Contingency Managing Director Bob Duvall. "Today, we have direct access to Kennametal's expertise, helping us identify the right tooling the first time so we can eliminate the guesswork and move faster with greater confidence." The designation builds on years of collaboration between Kennametal and NASCAR, including on-site testing, application support and tooling solutions that have helped optimize NASCAR's manufacturing operations. Since joining the NASCAR Competition Partner Program in 2023, Kennametal's applications engineers have maintained a presence at NASCAR's Research & Development Center in Concord, North Carolina, working alongside the organization's engineering and manufacturing teams to evaluate tooling, refine machining strategies and improve manufacturing performance. "Kennametal's reputation for quality and performance made this partnership a natural fit," said Duvall. "When you're supporting one of the world's premier motorsports organizations, every manufacturing decision matters. Kennametal's team has consistently demonstrated that it understands that responsibility." Kennametal's Next Level Shop exhibit is located at Booth No. 431800 in the West Building, Level 3, during IMTS 2026, Sept. 14-19, at McCormick Place in Chicago. For a complete schedule, visit kennametal.com/imts2026. About Kennametal With over 85 years as an industrial technology leader, Kennametal Inc. delivers productivity to customers through materials science, tooling and wear-resistant solutions. Customers across aerospace and defense, earthworks, energy, general engineering and transportation turn to Kennametal to help them manufacture with precision and efficiency. Every day approximately 8,100 employees are helping customers in nearly 100 countries stay competitive. Kennametal generated $2.4 billion in revenues in fiscal 2026. Learn more at kennametal.com. Follow @Kennametal: Instagram, Facebook, LinkedIn and YouTube. SOURCE Kennametal Inc.

AVNation
Aug 31st, 2026
How NASCAR uses Samsung display technology to power a new era of race control.

How NASCAR uses Samsung display technology to power a new era of race control. August 31, 2026 The Challenge The evolution of NASCAR has made races more data-driven and dynamic than ever. That has required traditional control operations to shift into a higher gear to meet those high-velocity demands. Officials, who were typically located in a control tower at each track, faced limitations with the display technology they were using. They needed a new way to visualize and monitor the increasing number of information and video feeds, while enhancing safety and enabling split-second evaluation of incidents and potential penalties. The Solution NASCAR sought to create a state-of-the-art remote race control room within its NASCAR Production Facility in Concord, North Carolina. The facility would provide an operational extension of race control at the track, enabling officials to monitor races with greater visibility and collaboration. Working with Samsung as its technology partner, NASCAR designed a command center powered by advanced display solutions, including Samsung's high-resolution, ultra-large LED display, The Wall, which can host multiple video, data and statistics feeds simultaneously in real time. "Officials now have a centralized environment where they can view the race with multiple data feeds and video sources in real time."- Michael McDermott, Executive VP, Consumer Electronics at SEA The Results NASCAR's remote race control room, powered by Samsung display technology, has given officials unprecedented visibility across every race. With the ability to display multiple data sources in a single environment, officials can now visualize track activity, monitor car telemetry and collaborate in real time, reducing the risk of missed calls and enabling faster, more accurate decision-making. The investment has improved operational efficiency, enhanced race safety and provided NASCAR with a future-proof solution for managing the growing volume and innovation of race data. The Solution A wall of display technology NASCAR partnered with Samsung to build the remote race control room at the NASCAR Production Facility in Concord, North Carolina. The room acts as an operational extension of race control at the track, enabling officials to monitor races with greater visibility using Samsung display technology. "What we conceived for this room is a level of support for those in the tower that was never available before," Miller said. Fully equipped with Samsung display technology, the control room now features The Wall - an ultra-large LED display measuring 32 feet wide by 9 feet tall - as its centerpiece. With high-resolution, high-contrast MicroLED technology, it serves as the ideal command center hardware for race monitoring. The vast screen real estate can display multiple data feeds and live visuals with pinpoint precision, so officials can clearly see all aspects of the race like never before. The Wall features a customizable layout with multiple sections, each controlled by dedicated workstations that let operators push specific content to different quadrants of the screen. "Each one of those quadrants on the wall is controlled by a computer, so anything that we generate can go into its associated quadrant," Miller explained. During a race, the central section of The Wall typically shows the live broadcast feed, mirroring what viewers see at home. This helps his team track the primary action around the circuit. Surrounding sections display a variety of race data, including feeds from: * More than 80 broadcast cameras * In-car cameras * Engine control units * Optical tracking cameras * Pit-road officiating systems * Official cameras positioned at the pit, start and finish lines, restart zones and other key locations That consolidation of the action dramatically improves officiating, explained Michael McDermott, executive vice president of Consumer Electronics Business at Samsung Electronics America. "Officials now have a centralized environment where they can view the race with multiple data feeds and video sources in real time." Moreover, they can access radio communications between drivers and teams, with speech-to-text displayed clearly on the screen, allowing them to monitor how situations are unfolding. Supporting the visual ecosystem is a network of additional Samsung displays, including 25 ViewFinity S6 (S60D) QHD HDR10 High Resolution monitors and seven ultra-wide, curved 49 Inch Odyssey G9 G95C monitors. The Odyssey G9s offer a large screen for officials at workstations to simultaneously view and assess multiple data sources, enhancing their ability to efficiently support track operations. The high resolution of the displays also adds value, as they can show large volumes of real-time information in easy-to-read detail, particularly the numbers and statistics being monitored during a race. "Having the television feed in the large middle quadrant is really sharp. Then seeing all of the other feeds in the smaller quadrants is just better than looking at it on a computer screen," said Miller. Working in collaboration with race control staff at the track, the remote room functions as an extension of officiating operations, providing additional analysis, monitoring and replay capabilities that enhance accurate, fast decision-making throughout the race. "We're in constant contact with the people at the racetrack in the tower and are able to help with any calls," Miller highlighted. "We're able to add personnel and eyeballs to all of those video feeds so that we don't miss anything." The Technology A deep black background and enhanced depth delivers an unmatched viewing experience. With a simplified installation process and a built-in control box, The Wall: All-in-One is the ideal LED video wall. The Results Greater visibility, accurate analysis, faster decision making Now entering its second season of operation, the remote race control room has transformed NASCAR's ability to monitor races, analyze incidents and make officiating decisions more effectively, thanks to the greater visibility it provides. Having previously relied on individual computer monitors and isolated replay systems, the new ecosystem of Samsung display technology enables officials to view multiple race feeds and data streams simultaneously, improving situational awareness during critical moments. "The biggest benefit is to be able to see everything in real time and visualize far more things than you could with just a computer in front of you," Miller said. The Wall display also improves collaboration among officials. When it's necessary to analyze an incident or replay angle, the feed can be instantly shared on The Wall for others in the room to review, too - a huge improvement over everyone crowding around a couple of monitors. "Samsung technology, with The Wall, has allowed us to do things we weren't able to do before, because, it's like having 20 monitors in front of you, as opposed to probably two or three sitting at a single work station," Miller enthused. Powered by Samsung displays, the control room also provides a place to visualize and aggregate the unprecedented amount of race insight and safety-monitoring data that NASCAR officials now have access to. Officials can now track engine health and other technical data for every car during the race, something that was not previously possible. "Samsung technology, with The Wall, has allowed us to do things we weren't able to do before, because, it's like having 20 monitors in front of you, as opposed to probably two or three sitting at a single work station," - Scott Miller, competition strategist at NASCAR "We can now monitor engine data and telemetry, or if anything is failing," Miller said. "Before this remote race control room was implemented, we just didn't have a place for all that data to go." For NASCAR, the technology within the race control room has accelerated a generational leap in race operations. It provides greater situational awareness of all the action on the asphalt, improving collaboration and race safety. For Miller and his team of officials, it has supported their roles and made race calls more efficient and accurate. This major step forward in how races are monitored and officiated keeps NASCAR on track with broader advances in the sports world, according to McDermott. "Across the sports world, control rooms are being centralized so that operators can see data and action in real time. These environments allow organizations to combine video, data analytics and communications to deliver real-time decision making so that there's no interruption in the action." The new vision the partnership provided also roots NASCAR back in what drives its ultimate mission, added McDermott. "Samsung and NASCAR are committed to utilizing technology to drive better experiences: for the teams, the officials, the operators and ultimately the fans."