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Red Bull

Manufactures and markets energy drinks

Student Marketeer

Marketing Generalist & ManagementConfirmed live in the last 24 hours
Part-timeSantos - State of São Paulo, BrazilNo salary listedIn-person

About the Job

Requirements

  • Be enrolled in the college associated with the position.
  • Be passionate about the Red Bull brand and product.
  • Have excellent communication skills.
  • Be charismatic, energetic, positive, and outgoing.
  • Be immersed in student life and understand the university, city, and region, including extracurricular activities and points of interest.
  • Be approachable and sociable, with the ability to relate to different people in varied situations.
  • Have a creative and entrepreneurial mindset, a strong sense of responsibility, and initiative.
  • Be able to balance part-time work with studies.
  • Have an affinity for and desire to learn and apply a range of skills, especially in marketing and sales.
  • Be connected with diverse groups and influential individuals on campus.
  • Hold a valid driver's license, category B.

Responsibilities

  • Represent Red Bull's brand personality and company values through daily interactions with consumers and/or customers.
  • Grow the consumer base by inviting people to try Red Bull in appropriate places and at appropriate times, and answer consumer questions accurately.
  • Create and execute a personalized, innovative campus plan that engages students and brings the brand to life at the university.
  • Build a strong network through relationships with key contacts.
  • Increase brand engagement on personal social media channels through authentic content.
  • Work at Red Bull and sponsored events to provide consumers with a memorable brand experience.
  • Build relationships with local point-of-sale customers and ensure Red Bull is available and visible to consumers.
  • Collaborate with sales to open new Red Bull distribution points on campus and beyond.
  • Use relevant Red Bull resources to maintain the brand's presence with local customers.
  • Ensure execution meets 'perfect store' standards.
  • Demonstrate execution excellence and attention to detail across assigned areas.
  • Share ideas and collaborate with the team through regular in-person and online interactions.
  • Plan and report activities accurately and on time through the dedicated online platform.
  • Contribute to Red Bull media platforms by providing local information, trends, and general opportunities.

About the Company

Red Bull

Manufactures and markets energy drinks

Red Bull makes and markets energy drinks. It focuses on a signature global beverage and uses a distinct marketing strategy to build the brand. How it works: the drink combines ingredients such as caffeine and sugars (originally based on Krating Daeng) and is carbonated for Western palates, distributed worldwide through large-scale marketing, sponsorships, and events to boost sales. How it differs: it remains privately held by the founding families, avoiding public funding, and relies on a marketing-heavy approach—extreme-sports sponsorships, high-profile events, and a strong brand identity—rather than conventional product features alone. What it aims to do: maintain leadership in the energy-drink category, grow globally through branding and partnerships, and continue expanding its product line and presence without going public.

Company size
10,001+
Company stage
Not listed
Total funding
Not listed
Headquarters
Salzburg, Austria
Founded
1984

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