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Lululemon

Direct-to-consumer premium activewear and footwear

Visual Merchandiser

Full-TimeUpdated on 10/16/2026
CA$88.2k - CA$115.8k/yr+ Annual bonus
Senior
Bachelor's
Vancouver, BC, Canada
In PersonOnsite at least four days per week.
RetailMerchandising

About the job

Requirements
  • A bachelor's degree in business, marketing, merchandising, or visual communications is required.
  • Five to eight years of experience in a visual merchandising or merchandising role is required.
  • Authorization to work in Canada is required.
Responsibilities
  • Provide visual merchandising-based input and feedback in key North American Product strategy meetings.
  • Create and execute seasonal visual merchandising sets to showcase design intent and localized visual merchandising strategies, leveraging product education and merchants, and achieve SLT approval.
  • Develop regionally localized visual merchandising playbooks based on global concepts and activations.
  • Provide regional styling and outfitting direction rooted in global and ecommerce styling direction.
  • Create visual merchandising resources and tools addressing regionally specific nuances, including store tiers, grades, and clusters.
  • Create and deliver regionally localized visual merchandising training content in partnership with the training team.
  • Support criteria for store distribution lists for product capsules, new categories, test-and-learns, and category expansion based on global recommendations, such as footwear.
  • Execute and develop ongoing support of regional visual merchandising in a range of stores identified as centers of excellence.
  • Spend time within a range of stores and key markets to observe strategy and business needs.
Desired Qualifications
  • Experience working in retail; apparel experience is preferred.

About the company

Lululemon Athletica focuses on premium activewear, loungewear, and footwear for people with active lifestyles. The company sells high-quality, stylish apparel online and through its own stores, using a direct-to-consumer model and a strong community approach through events and an Ambassador program. Its products are designed for activities like yoga, running, training, and everyday wear, emphasizing performance fabrics, comfort, and versatility. Lululemon differentiates itself from competitors with a premium positioning, a loyal customer base, and a robust community and brand-building strategy, rather than relying on third-party retailers. The company’s goal is to be a leading premium brand in the activewear market by delivering high-quality products, fostering customer loyalty, and growing its direct-to-consumer footprint.

Company Size

10,001+

Company Stage

IPO

Headquarters

Vancouver, Canada

Founded

1998

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Simplify's Take

What believers are saying

  • China revenue rose 4% in Q2 2026 while North America fell 8%.
  • Gross margin reached 60.5% in Q2 2026, despite softer sales and tariffs.
  • Net new stores still total 35 in 2026, expanding international reach.

What critics are saying

  • North America comparable sales dropped 12% in Q2 2026, crushing core leggings demand.
  • Full-year revenue guidance fell to 5%-7% decline after repeated 2026 cuts.
  • Alo and Vuori took share as Lululemon fell to 43.9% in August 2026.

What makes Lululemon unique

  • Premium technical apparel, tight retail control, and cult-like ambassadors sustain pricing power.
  • Direct-to-consumer, 825 stores, and community events create unmatched feedback loops and loyalty.
  • Heidi O'Neill arrived September 2026 to reset innovation and merchandising.

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Benefits

  • Health Insurance
  • Dental Insurance
  • Mental Health Support
  • Paid Vacation
  • Flexible Work Hours
  • 401(k) Retirement Plan
  • 401(k) Company Match
  • Performance Bonus
  • Parental Leave
  • Professional Development Budget
  • Training Programs
  • Mentorship Program

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

0%

2 year growth

1%
Yahoo Finance
Oct 14th, 2026
Lululemon cuts seven fabric team roles after see-through legging complaints

Lululemon Athletica has reorganised its fabric development team and cut seven roles after a series of product quality problems, Bloomberg reported. The Vancouver-based retailer made the changes in August to move some raw material work closer to vendor partners in key international hubs. It is now hiring raw materials development staff in Taipei, Taiwan, and Ho Chi Minh City, Vietnam. Earlier this year, Lululemon briefly suspended online sales of its Get Low collection after customers said the tights were see-through. About a month later, its heart-patterned leggings drew similar complaints. The changes came just before Heidi O'Neill took over as chief executive officer. Investors will watch whether the shift improves quality oversight and protects margins.

PR Newswire
Oct 13th, 2026
Lululemon faces securities fraud investigation after 17.4% stock drop

Law firm Bleichmar Fonti & Auld LLP (BFA) is investigating whether Lululemon athletica inc. committed securities fraud by misleading investors about its growth and business health. The firm points to three stock drops this year. Shares fell 13.3% on April 23 after Lululemon named Heidi O'Neill chief executive officer, effective September 8. They fell 8.6% on June 5 after the company reported gross margins down 4% year-over-year. The largest drop came on September 4, when shares fell 17.4%, from $121.77 to $100.61. Lululemon had reported a 4.3% revenue decline and cut its full-year guidance. BFA says it represents investors on a contingency fee basis.

Yahoo Finance
Oct 12th, 2026
Lululemon, Under Armour and Dollar General cut product lines by up to 25% to protect margins

Lululemon, Under Armour, Dollar General, and BJ's Wholesale Club are cutting the number of products they sell to protect profits, CNBC reported. High gas and food costs have curbed consumer spending, leaving retailers hunting for ways to defend margins. Dollar General said in March it had dropped 1,500 stock keeping units (SKUs). Under Armour has cut its SKU count by 25% and plans another 25%, while BJ's targets a roughly 20% reduction. Lululemon pulled back North American SKUs by 15%. Under Armour chief executive officer Kevin Plank said the company will "sell so much more of so many less products at a much higher full retail price." Lululemon's second-quarter revenue fell 4% to $2.4 billion, and its stock is down about 65% in two years. BJ's acknowledged an earlier SKU cut backfired because it did not replace unnecessary choice.

Yahoo Finance
Oct 11th, 2026
Lululemon's new CEO bets on product to win back customers after a year of decline

Lululemon is trying to win back customers after more than a year of slowing growth. New chief executive officer Heidi O'Neill, who joined from Nike in May, says the fix starts with product that is "innovative and distinctive." Part of the trouble was self-inflicted. A Jefferies analyst said markdowns had reached "alarming" levels, risking the brand's premium image, while founder Chip Wilson accused leadership of putting short-term margins ahead of innovation. Competition and tariffs add pressure. Brands such as Vuori and Alo Yoga are gaining attention, and a NielsenIQ director said US demand is softening. Analysts say new products alone may not be enough. Lululemon had planned to lift new styles from 23% of its mix to 35%.

CNBC
Oct 10th, 2026
Retailers from Dollar General to Lululemon slash product lines to boost margins

Major US retailers including Dollar General, BJ's Wholesale Club, Lululemon, and Under Armour are reducing their product ranges to improve profitability. Dollar General cut 1,500 stock-keeping units in March, whilst BJ's reduced its assortment by 25% and plans further 25% cuts. Lululemon trimmed North America SKUs by 15% in September. The strategy aims to reduce discounting and boost pricing power. Under Armour's CEO Kevin Plank said the company would "sell so much more of so many less products at a much higher full retail price." However, the approach carries risks. Retailers may lose customers to competitors offering discontinued items, and must justify short-term revenue declines to investors. BJ's acknowledged a previous SKU reduction attempt was unsuccessful before refining its approach.