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Voodoo

Free mobile games monetized by ads

Marketing Artist / Motion Designer

Motion GraphicsPosted on Nov 12
Full-timeBeijing, China

About the Job

Requirements

  • A bachelor's degree or higher is required.
  • At least 3 years of game advertising planning and video production experience is required.
  • Proficiency in Adobe After Effects and common editing software, with strong motion graphics, editing, and pacing skills, is required.
  • A strong visual aesthetic and understanding of overseas audiences, including European and American users, are required.
  • The candidate must be able to independently derive creative concepts from market trends and write scripts and storyboards.
  • Proficiency with AI creative tools and experience applying them to production are required.
  • Familiarity with overseas mobile game markets, especially casual, hyper-casual, and hybrid-monetization games, is required.
  • Good written and reading English skills for everyday communication, including meetings, documents, and messages, are required.
  • A portfolio must be submitted with the application, including 1–3 successful creative examples, the creative rationale, the candidate's contribution, and preferably performance data such as spend or IPM.

Responsibilities

  • Create overseas marketing videos for Voodoo mobile games, from storyboarding through final production.
  • Use gameplay recordings, animation assets, creator/UGC content, and AI-generated assets to create videos with varied openings, narratives, and forms of expression.
  • Use AI to generate new video content.
  • Review creative performance data daily, including spend, IPM, and CTR; understand what makes creatives perform or underperform; apply learnings to subsequent production; and share those learnings with the team.
  • Track competitor creatives and trends across platforms such as TikTok, Meta, and AppLovin, and continuously test new formats.
  • Coordinate with external vendors by writing revision feedback and approving delivered assets to improve delivery quality.
  • Participate in testing AI tools and new workflows.

Desired Qualifications

  • Fluency in spoken English is preferred.
  • Experience working on a creative team at an overseas-focused game company, with examples and data for successful creatives, is preferred.
  • 3D skills using Cinema 4D or Blender, or the ability to record gameplay footage using Unity, are preferred.
  • Experience guiding outsourced teams and providing feedback to vendors is preferred.
  • An overseas education background or experience at a leading game company is preferred.

About the Company

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Voodoo

Free mobile games monetized by ads

Voodoo.io creates free, accessible mobile games and apps, mainly hyper-casual games, and earns revenue through advertising. It also provides advertising services to brands that want to reach a premium mobile gaming audience. The games run by displaying ads via partnerships with ad networks; data analytics help optimize user engagement and ad performance, with a focus on user consent, privacy controls, and avoiding data collection from anyone under 16. The company differentiates itself with a large in-house team of artists and developers for mobile marketing content, a broad U.S. user base, and an integrated approach that combines entertaining free games with brand advertising opportunities. Its goal is to reach millions of global users with free content while generating ad-based revenue and helping brands connect with mobile gamers in a privacy-conscious manner.

Company size
501-1,000
Company stage
Late Stage VC
Total funding
$492.6M
Headquarters
Paris, France
Founded
2013

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