Full-Time

Product Marketing Director

Posted on 3/20/2024

Zeta Global

Zeta Global

1,001-5,000 employees

AI-driven consumer data analysis for marketing

AI & Machine Learning
Consumer Goods
Data & Analytics
Financial Services

Senior, Expert

New York, NY, USA

Required Skills
Sales
Marketing
Requirements
  • 8+ years experience in product marketing at a MarTech or AdTech company
  • Experience with mobile marketing technology, data-driven marketing, or AdTech vendor/media agency
  • Proven track record of creating industry-specific messaging and content
  • Strong interest in AI and its application in the enterprise
  • Marketing to a technical audience
  • Ability to lay out and execute plans with autonomy
  • Passion for technology and GTM know-how
  • Hands-on ability to create marketing assets and demos
  • Dynamic and confident personality with project execution skills
  • Creative thinker with innovative marketing ideas
  • Successful track record of launching new products and features
Responsibilities
  • Develop and execute product marketing and go-to-market strategies
  • Collaborate with key stakeholders to set go-to-market priorities
  • Define positioning and value propositions for new vertical solutions
  • Serve as a vertical advocate and subject matter expert
  • Create compelling content to support Zeta offerings
  • Build relationships with industry analysts
  • Collaborate with Product Management to ship amazing products
  • Enable sales teams with collateral and sales tools
  • Work closely with cross-functional marketing teams
  • Track, measure, and report against objectives

Zeta Global stands out as a remarkable workplace due to its utilization of artificial intelligence to analyze consumer data signals, which enables personalized brand experiences across diverse marketing channels such as Email, Connected TV, SMS, Website, and Social Media. This focus on AI-driven solutions not only positions the company as a leader in data-driven marketing but also fosters a culture of innovation and strategic thinking among its employees. Working here offers the opportunity to be at the forefront of marketing technology and contribute to cutting-edge projects that elevate consumer engagement and drive business growth.

Company Stage

Series F

Total Funding

$630.1M

Headquarters

New York, New York

Founded

2007

Growth & Insights
Headcount

6 month growth

5%

1 year growth

8%

2 year growth

23%
INACTIVE