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Axos Bank

Digital bank offering integrated financial services

Digital Channel Optimization Manager

Performance & Paid MarketingConfirmed live in the last 24 hours
Full-timeSan Diego, CA, USA$130k - $155k /yrIn-person

About the Job

Requirements

  • 4–7+ years of experience in digital marketing, paid media, MarTech, or demand generation, with hands-on expertise in affiliate marketing, media buying, data platforms, or audience management.
  • Experience with customer data platforms, tag management systems, audience intelligence platforms, and marketing automation tools such as Tealium, Segment, Marketo, HubSpot, or Salesforce Marketing Cloud.
  • Proficiency in Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, audience targeting, attribution tracking, UTM governance, and performance reporting.
  • Ability to interpret funnel performance, identify optimization opportunities, and improve conversion rates.
  • Experience managing lead generation programs, webinars, email nurture campaigns, paid search, geo-targeted marketing, and demand generation initiatives.
  • Knowledge of conversion rate optimization, growth marketing, audience segmentation, and testing methodologies to improve customer acquisition performance.
  • Proven success developing affiliate, referral, co-marketing, or business development partnerships that drive pipeline growth.
  • Ability to translate technical concepts into actionable business recommendations.
  • Experience operating in regulated industries, preferably financial services, banking, fintech, mortgage lending, or consumer lending.

Responsibilities

  • Manage customer data platform audience tagging operations, including badge configuration, audience development, platform integrations, data governance, and audience match rate optimization.
  • Support customer data platform and Salesforce Data Cloud integrations, ensuring accurate borrower signal capture, attribution tracking, UTM governance, and reporting integrity.
  • Develop and activate audience strategies for targeting, suppression, retargeting, personalization, lead nurturing, and cross-sell initiatives across loan products.
  • Identify, negotiate, onboard, and manage affiliate, referral, co-marketing, and business development partnerships to expand borrower acquisition channels.
  • Ensure affiliate compliance, brand standards, and performance optimization across all partner programs and placements.
  • Coordinate campaign execution and vendor relationships across Google, Meta, MNTN, LinkedIn, agencies, and emerging channels.
  • Monitor channel performance, optimize budgets, and improve lead generation, conversion rates, and cost efficiency across the lending portfolio.
  • Own lead generation and loan origination reporting, including attribution models, cost-per-lead, cost-per-funded-loan metrics, and executive performance insights.
  • Partner with Marketing Technology and Engineering teams to expand customer data platform capabilities, borrower intent scoring, audience segmentation, and personalization initiatives.
  • Apply conversion rate optimization strategies, including audience analysis, landing page testing, funnel diagnostics, and campaign experimentation.
  • Plan and execute webinars, email nurture programs, lifecycle campaigns, and geo-targeted marketing initiatives to drive qualified loan demand.
  • Provide regular performance analysis and strategic recommendations to senior leadership to improve borrower acquisition, lead quality, and funded loan growth.

Desired Qualifications

  • Familiarity with Salesforce Data Cloud, Tableau, connected TV platforms, Adobe Target, and other modern marketing technology solutions.
  • Bachelor's degree in Marketing.

About the Company

Axos Bank

Digital bank offering integrated financial services

Axos Bank is a financial institution that offers banking, investing, clearing, and custody services in a single platform. It provides traditional banking products for individuals and businesses, and integrates services across money management, investment, and settlement functions to simplify finances. The company operates as a digital-first bank, aiming to connect multiple financial services under one provider rather than requiring customers to use several firms. Its product approach centers on merging banking with other financial services to create a unified experience—one firm with many ways forward. Axos’s goal is to make money work smarter for customers by offering accessible, connected financial solutions and broadening the scope of what a bank can do for individuals, businesses, and institutions.

Company size
501-1,000
Company stage
Not listed
Total funding
Not listed
Headquarters
San Diego, CA
Founded
1999

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