Associate Manager - Travel Trade Sales

Storytelling is, and will always be, the heart of what we do at Skydance.

Our vision is to build a thriving entertainment ecosystem where stories and worlds are imagined, brought to life and experienced. We create for every age and audience, anchored by the strength of our content and experiences and the depth of our connection with fans. We are creator-first, audience-focused, tech-forward, globally scaled.

Here, you’ll work with talented teams that move fast, think boldly and collaborate with purpose to deliver results. We aim high, champion the best ideas and win together, earning the trust of our employees, creators, partners and audiences every day.

If you’re energized by the opportunity to help build the next-generation global media and entertainment company powered by creativity and technology, we’d be thrilled to welcome you aboard. LET’S GO!

ㅤ

From the phenomenally successful Warner Bros. Studio Tours in London, Hollywood, and Tokyo, to flagship retail stores in New York, Chicago and Tokyo, the next exciting addition to this collection is Warner Bros. Studio Tour Shanghai - The Making of Harry Potter, a completely new experience for Harry Potter fans in China. 

Located in the heart of the city, Warner Bros. Studio Tour Shanghai – The Making of Harry Potter is an indoor attraction designed to transport visitors into the world of filmmaking, revealing production secrets through interactive experiences, showcasing stunning sets, and displaying beautifully crafted props. 

This new attraction will deliver the Studio Tour values of exceptional customer service, experiences that exceed visitors’ expectations and the very best in Harry Potter retail.

Warner Bros. Studio Tour Shanghai will be operated in partnership with Jinjiang International (Holdings) Co., Ltd, a State-Owned Enterprise, ensuring a world-class experience for all who visit.

Your New Role

As Associate Manager, Trave Trade, you are responsible for growing admission and package volume through assigned trade and channel segments, and for building the commercial foundation that lets a brand-new tourism desination sell at scale through intermediaries.

You will recruit, contract, enable and drive performance of assigned travel trade

partners; translate the products, pricing and calendar into offers that partners can actually sell; support partners’ on boarding and incentive programmes; and manage day-to-day commercial execution — allocations, blocked dates, group handling, billing and dispute resolution — so that the channel performs.

This is a quota-bearing, hands-on role. In pre-opening, you will focus on Trade

agreement signing, system API connection & testing, trade partner onboarding, internal SOP establishment, and help define the trade product; after opening, you will own partner productivity and revenue for your segment. You will work under the guidance of the Trade Sales Manager while independently running a defined portfolio of accounts and projects.

1. 岗位设置目的Job Objectives:

作为渠道销售助理经理，您负责通过指定的旅游渠道和细分市场，提升门票及打包产 品的销量；同时，您需搭建商业化/销售基础，使全新文旅目的地能够通过渠道实现规 模化销售。

您将负责招募、签约、赋能并推动指定渠道合作伙伴的业绩表现；将产品、定价和档 期转化为合作伙伴切实可售的报价方案；支持合作伙伴的入驻及激励计划；并管理日 常商业执行工作（包括配额分配、日期锁定、团队接待、账单及争议解决），以确保 该渠道保持良好表现。

这是一个背负业绩指标且需亲力亲为的岗位。在开业前阶段，您的工作重点是签署渠 道销售协议、系统API 对接与测试、合作伙伴入驻上线、建立内部标准作业程序（SOP），并协助定义相关产品；开业后，您将全面负责所属细分市场的合作伙伴生 产力及营收。您将在渠道销售经理的指导下开展工作，同时独立管理指定渠道及项目。

2. 主要岗位职责Duties & Responsibilities:

(1) 渠道销售业绩Channel Sales Performance

全面负责并达成指定渠道及细分市场（按合作伙伴类型及地域划分）的月

度、季度及年度销量、毛/净营收以及市场份额目标。Own and deliver monthly,

quarterly, and annual volume, gross and net revenue, and market-share targets for assigned trade segments (defined by partner type and geography).

建立并维护合作伙伴漏斗：在华东地区及重点长线客源市场中，完成潜在旅

游贸易客户的发掘、资质评估、招募及激活工作；提升合作伙伴的生产力，并适时调 整合作伙伴组合。Build and maintain a partner funnel: prospect, qualify, recruit, and activate new travel trade accounts across East China and priority long-haul source markets; drive partner productivity and reasonable partner portfolio.

每周对照销售额、入园人数（实际到访量）及营收指标追踪合作伙伴表现；

诊断业绩不佳的原因，并执行恢复计划。Track partner performance weekly against Sales, Attendance (actual visitation), and revenue; diagnosing under performance and run recovery plans.

(2) 开业前渠道建设Pre-Opening Trade Build

协助设计渠道产品架构：包括票种、打包产品（门票+园内体验）、团队分级

与最低人数要求，以及各项产品的价值逻辑。Support the design of the trade product architecture: partner ticket types, bundled offers (admission + in-tour experience), group tiers and minimums, and the value logic for each.

协同收益管理、财务及法务部门，参与制定价格体系、佣金及利润率指导原

则、合同核心条款、信用政策输入以及合作伙伴入驻手册。Contribute to the rate

structure, commission and margin guidelines, contract term sheets, credit policy inputs and the partner onboarding pack, working with Revenue Management, Finance and Legal.

协助规划并执行开业前的渠道销售推广序列：包括向行业发布通告、提前体

验及试预订、合作伙伴峰会与路演、预售活动，以及开业阶段的配额管理。Help plan and execute the pre-launch trade sequence: announcement to trade, early-access and pilot bookings, partner summit and roadshow, presale campaigns, and launch-phase allocation management.

编制所负责区域的合作伙伴总名单、市场细分逻辑及客户覆盖计划。Prepare

the territory/partner master list, segmentation logic, and coverage plan for your

assigned patch.

(3) 合作伙伴管理与赋能Partner Management & Enablement

作为首要日常对接人，管理指定的核心客户：与旅行社、旅游运营商、OTA

（在线旅游平台）、DMC（目的地管理公司）、研学及团队组织者及销售负责人维持 良好关系。Manage assigned key accounts as primary day-to-day counterpart: maintain relationships with owners, GMs, product managers, and sales leads at agencies, OTAs, DMCs, study-tour and buyers.

提供合作伙伴培训与认证：涵盖产品知识、故事讲述与IP 定位、销售规则、

预订与出票流程、团队接待与服务水平协议（SLA）、追加销售与交叉销售。Deliver partner training and certification: product knowledge, storytelling and IP positioning, selling rules, booking and ticketing workflow, group handling and SLA, upsell and cross-sell.

在建设期及移交阶段，策划并执行旅游贸易考察活动、合作伙伴活动及实地

参观；制作销售工具，包括单页介绍、常见问题解答（FAQ）、行程单、内容素材 包，以及经授权可供合作伙伴使用的照片和视频。Plan and run trade familiarization trips, partner events and site visits during construction and handover; produce selling tools — one-pagers, FAQs, itineraries, content kits, photos and videos cleared for partner use.

设计并管理合作伙伴激励与忠诚度计划；监控资格评定及奖金发放的准确

性。Design and administer partner incentive and loyalty programs; monitor eligibility and payout accuracy.

确保合作伙伴正确传达品牌形象：向合作伙伴进行品牌宣导，并对照品牌及

广告准则，审核面向合作伙伴的宣传素材及对外声明。Ensure partners represent the brand correctly: brief and check partner-facing creative and claims against brand and advertising guidelines.

(4) 商业运营与合规Commercial Operations & Compliance

在授权范围内并使用经批准的模板，洽谈及管理渠道合同及补充协议；将偏

离标准条款的情况上报给经理及法务部门。Negotiate and administer trade contracts and addendum within delegated authority and approved templates; escalate deviations to the Manager and Legal.

管理配额、日期锁定及团队库存申请；就接待容量、分时段入园及团队抵达

接待事宜，与运营部、票务部及收益管理部进行协调。Manage allocations, blocked dates and group inventory requests; coordinate with Operations, Ticketing and Revenue Management on capacity, time-slot entry and group arrival handling.

监督订单准确性、信用条款及结算情况；协同财务部，在约定时限内解决账

单、对账、退款及争议案件。Oversee order accuracy, credit terms and settlement; work with Finance to resolve billing, reconciliation, refund and dispute cases within agreed timelines.

确保合作伙伴库100%的数据准确性及行为准则合规性：在销售系统中维护合

作伙伴档案、合同状态、业绩追踪及报告。Maintain 100% data hygiene and code-ofconduct compliance in the partner base: partner records, contract status, performance tracking and reporting in sales system.

确保所有渠道活动符合适用的中国广告、票务、个人信息保护、反贿赂及竞

争法规，以及公司内部政策；严禁未经授权的折扣行为或渠道冲突行为。Ensure all trade activity complies with applicable PRC advertising, ticketing, personal information, anti-bribery and competition rules and internal policy; no unauthorized discounting or channel-conflict behavior.

(5) 市场情报与跨部门协作Market Intelligence & Cross-Functional Input

洞察主要旅游目的地的渠道策略、佣金水平、打包产品机制及渠道政策；输

出结构化的市场一线情报。Monitor competitor trade strategies, commission levels, package mechanics and channel policy from major tourism destinations, report structured field intelligence.

将从合作伙伴处获取的关于价格敏感度、预订提前期、打包产品需求、团队

构成及产品缺口等洞察，反馈给收益管理、市场营销及产品开发部门。Feed partner derived insight on price sensitivity, booking lead time, package demand, group mix and product gaps into Revenue Management, Marketing and Product development.

与市场营销部合作开展渠道营销活动及潜在销售机会获取；与销售赋能及电

子商务部门协作，确保各渠道报价策略的一致性，避免。Collaborate with Marketing on trade campaigns and lead generation, with Sales Enablement and E-commerce to keep channel offers coherent and avoid cannibalization.

(6) 报告与分析Reporting & Analysis

编制准确的合作伙伴及各细分市场周度与月度绩效报告，涵盖预订量、访问

量、各合作伙伴层级的营收、转化率以及目标达成进度。Produce accurate weekly and monthly partner and segment performance reports: bookings, visitation, revenue by partner tier, conversion rates, and pipeline against quota.

通过数据分析识别业务机会、潜在风险及根本原因；将分析结果转化为具体

的行动计划，并明确各项行动的责任人与完成节点。Analyze data to identify

opportunities, risks, and root causes; convert findings into concrete actions with named owners and dates.

(7) 团队贡献Team Contribution

根据经理的指示，牵头负责跨团队项目（如新细分市场发布、新工具推广落

地、合同续签周期管理等）。Take ownership of cross-team projects (new segment launch, tool rollout, contract renewal cycle) as directed by the Manager.

3. 岗位技能及要求Required Qualifications：

(1) 必备条件Must-Have

具备销售、市场营销、工商管理、酒店管理、旅游管理或相关领域的本科及以

上学历。Bachelor’s degree or above in Sales, Marketing, Business Administration,

Hospitality, Tourism Management, or a related field.

拥有4 至6 年B2B/行业销售或渠道/客户管理经验，其中至少2 年通过中间商

（旅行社、旅游运营商、OTA/在线平台、团队及研学游组织者、企业/工会采购方）销 售门票、景点、旅游线路或酒店库存的经验。4–6 years of B2B/trade sales or channel/account management experience, of which at least 2 years selling tickets, attractions, tours, or hospitality inventory through intermediaries (travel agencies, tour operators, OTAs/online platforms, group and study-tour organizers, corporate/union buyers).

有明确的合作伙伴组合，且有达成或超额完成个人销售配额的可靠业绩记录；

具备开发并激活新客户的实际案例。Proven record of meeting or exceeding individual sales quota with a defined partner portfolio; evidence of recruiting and activating new accounts.

熟悉中国旅游行业的运作机制：包括佣金与返利结构、配额与封位日期、团队

预订与接待流程、结算及信用周期。Working knowledge of China travel trade mechanics: commission and rebate structures, allotment and blocked dates, group booking and handling, settlement and credit cycles.

具备在授权范围内进行商务条款谈判及合同管理的经验。Experience

negotiating commercial terms and administering contracts within delegated authority.

具备扎实的分析能力——熟练使用Excel（数据透视表、查找函数、基础建模）

及CRM/销售系统；能够将数据转化为具体的行动计划。Solid analytical capability — comfortable with Excel (pivot tables, lookups, basic modelling) and CRM/sales systems; able to turn numbers into an action plan.

具备专业的普通话书面及口头表达能力；英语达到工作水平，足以处理合作伙

伴及内部文档、理解品牌规范及撰写报告（该岗位处于双语工作环境属正常情况）。Professional written and spoken Mandarin; working English sufficient for partner and internal documentation, brand guideline comprehension, and reporting (a bilingual environment is normal for this role).

愿意在中国境内频繁出差，并参加行业展会、路演及合作伙伴活动，包括在产

品发布及旺季期间的晚间和周末工作。Willingness to travel frequently within China and attend trade shows, roadshows and partner events, including evenings and weekends around launches and peak seasons.

(2) 优先考虑/ 加分项Preferred / Nice-to-Have

曾在知名国际主题公园、旅游目的地工作，或在与之合作的头部OTA/旅游运

营商任职。Experience at top international theme parks, tourism destinations, or top OTA / tour operators working with such suppliers.

在华东地区及/ 或主要长途客源市场拥有旅游行业客户关系。Existing

relationships with travel trade accounts in East China and/or key long-haul source markets.

熟悉IP 授权或品牌规范管控环境，或有合资企业/授权方审批流程的实操经验。

Exposure to IP-licensed or brand-guideline-controlled environments, or jointventure/ licensor approval processes.

具备研学及教育团队渠道的运作经验；Experience with study-tour (研学) and

education group channels;

熟悉票务/分销系统、渠道管理，以及直销与分销渠道冲突的解决机制。

Familiarity with ticketing/distribution systems, channel management and direct-vs indirect channel conflict resolution.

(3) 个人特质Personal Attributes

销售导向优先：以达成配额、建立关系和赢单为驱动力——并坦然接受以此作

为考核标准。Salesperson first: motivated by quota, relationship and win — and comfort being measured on it.

充满干劲、坚韧且自我驱动；能够在面对拒绝及漫长的开业筹备周期时坚持不

懈。Hungry, resilient and self-driven; persists through rejection and long pre-opening cycles.

在合同、数据、数字及后续执行方面具备结构化思维，且对细节要求严格。

Structured and detail-disciplined about contracts, numbers, data and follow-through.

值得信赖且恪守合规底线；在信用条款、激励政策及礼品处理上始终坚守正道。 Trustworthy and compliant by default; does the right thing with credit terms, incentives and gifts.

具备跨部门协作能力；能够在没有直接职权的情况下，有效影响收益管理、市

场营销及运营团队。Collaborative across functions; can influence Revenue, Marketing and Operations without authority.

对哈利·波特系列IP 及主题娱乐有发自内心的热爱——对粉丝文化的深刻理解

将有助于产品的销售。Genuinely interested in the Harry Potter franchise and themed entertainment — the fandom fluency helps sell the product.

Shanghai Joint Venture Employment:

Please note that this position is employed through Warner Bros.’s joint venture with Jin Jiang International (Holdings) Co., Ltd. The joint venture entity is Shanghai WB Jinjiang Studio Tour Co., Ltd. Successful candidates will be hired by the joint venture company and assigned to work with Warner Bros. as required for this project.

About Skydance

Skydance is a next-generation global media and entertainment company, comprised of three business segments: Studios, Direct-to-Consumer, and TV Media. Skydance's portfolio unites legendary brands, including Paramount, Warner Bros., HBO and HBO Max, Paramount+, Pluto TV, CBS, CNN, CBS Sports, TNT Sports, Nickelodeon, Cartoon Network, MTV, Food Network, BET, HGTV, and Comedy Central.

Some Important Details

We embrace the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit. In line with the laws of the country or region in which the role is based, this includes consideration without regard to race, color, ethnicity, national origin, citizenship status, religion or belief, sex, gender, gender identity or expression, sexual orientation, age, marital status, pregnancy, parenthood, physical or mental disability, genetic information, military or protected veteran status, union status or any other category protected by applicable law.

If you’re a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request.