Fender Musical Instruments Corporation is a world-famous brand with offices across the globe. Within Fender Musical Instruments Corporation’s ("FMIC") eCommerce team, we are changing the way our customers interact with Fender. By adding unique experiences and product offerings we are re-inventing the way people can access our legendary brand.

An American icon, Fender was born in Southern California and has built a worldwide influence extending beyond the studio and the stage. A Fender is more than an instrument, it’s a cultural symbol that resonates globally.

Fender is seeking a Product Manager, Digital Products, to join our dynamic and ambitious eCommerce team. This role places a strong emphasis on in-app monetization and creating an interconnected ecosystem. You will collaborate with multiple teams to drive revenue growth through innovative monetization strategies, optimizing the customer journey to enhance engagement and retention. Your efforts will be pivotal in shaping go-to-market strategies and ensuring the commercial success of features within Fender Play and the Fender Tune app.

Essential Functions:

• Champion the mission of the Fender brand into our Fender Play and Fender Tune digital product’s user experience, promoting continuous improvement and new features adding value to our strategic roadmap. 
• Drive commercial value by advocating for the product vision and defining and refining the roadmap with a strong focus on enriching customer engagement while connecting to our broader eCommerce ecosystem.
• Participate in the continuous improvement of the product with a focus on feature functionality to understand platform capabilities, push its limitations, and evaluate how feature enhancement translates into our business needs and growth goals.  
• Drive and keep cross-functional teams focused on the goal of the end product with a consistent set of KPIs and goals/objectives. 
• Own the collection of data to provide context and drive decisions. Strike a balance between our business objectives, customer needs, and technological capabilities. 
• Drive innovative thinking on the team, pushing into new territory and capabilities.
• Work across multiple teams and regions to understand the architecture required to run a scalable digital product within a broader online brand eco-system that thinks globally and can act locally to fit our regional business needs, legal, and IP requirements. 
• Collaborate with the business, engineering, design, product marketing, research teams, and other stakeholders to oversee the creation, development, and iteration of the roadmap
• Monitor and measure products after launch as a part of the “Measure” and “Learn” portions of Lean product thinking.
• Clearly communicate roadmap, goals, findings, and data (good and bad) to executives, stakeholders, and the public at large. Be your own marketer.
• Additional duties as assigned

Qualifications:

• 4-7 years experience delivering high quality, successful consumer internet/media commerce experiences in web, IOS, and Android outputs.
• Experience in launching digital products for IOS and Andriod within a commerce vertical, with a solid technical understanding. Lifestyle commerce or entertainment industry-related commerce is a plus.
• Experience implementing commercial strategies in a digital app and web environment
• Experience with e-commerce platforms, including driving purchase funnel optimization, monetization, increasing AOV, and omnichannel shopping experiences. Experience with Shopify is a huge plus
• Excellent design and user experience instincts with an empathetic approach to customer development. Experience working within React, and Next.JS code bases a plus
• The ability to drive, motivate, support, and earn the trust of cross-functional teams.
• A strong communicator, with the ability to be able to translate technical information for a wider audience
• A passion for driving “Makers” and being one yourself.
• A great understanding of data and how to tell narratives from it.

About Fender Musical Instruments:

Fender Musical Instruments Corporation (FMIC) is one of the world’s leading musical instrument manufacturers, marketers and distributors, whose portfolio of brands includes Fender®, Squier®, Presonus®, Gretsch®, Jackson®, EVH®, Charvel®, Bigsby®, and Groove Tubes®, among others. For more information, visit www.fender.com. FMIC offers a competitive benefits package which includes medical, dental, 401(k), paid time off, and an equipment purchase program to help you get the band back together. Fender Musical Instruments Corporation is an equal opportunity employer and considers qualified applicants for employment without regard to race, gender, age, color, religion, disability, veterans’ status, sexual orientation, or any other protected factor.