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Omnicom Group

Global marketing, media, and PR network

Associate Director - Analytics/Insights

Data AnalysisPosted on Nov 9
Full-timeNew York, NY, USA$130k - $165k /yr

About the Job

Requirements

  • A bachelor's degree in Marketing, Statistics, Finance, Mathematics, Accounting, or Computer Science is preferred, with 4–7 years of experience in Marketing Analytics or related fields.
  • Expertise in analytics solutions platforms such as Tableau, Power BI, Google Data Studio, and Datorama, and digital analytics tools such as Google Analytics, Tag Manager, and Adobe.
  • Proficiency in developing and maintaining data infrastructure; programming languages including SQL, MySQL, NoSQL, R, and C#; and cloud storage solutions.
  • Strong stakeholder management and relationship-building skills, with the ability to communicate effectively.
  • Leadership abilities, including training and guiding junior team members and managing team deliverables.
  • Analytical and problem-solving skills, with adaptability to navigate dynamic environments and complex business challenges.

Responsibilities

  • Spearhead marketing analytics initiatives, conceptualizing and delivering strategies spanning opportunity identification, segmentation, and customer behavior analysis.
  • Partner with internal teams and clients, oversee junior talent, foster collaboration, and ensure data quality.
  • Lead data extraction and quality control from diverse marketing platforms and databases, ensuring data accuracy and integrity.
  • Supervise analysts in deriving key findings and observations from data analysis, promoting clear and concise communication.
  • Develop comprehensive analytical plans, selecting methodologies, techniques, key performance indicators, and metrics tailored to business objectives.
  • Assess client and third-party databases, processes, and vendors to optimize data management.
  • Collaborate with internal and external partners to ensure seamless system integration and effective data management.
  • Manage external vendors, including research firms, media agencies, and service providers.
  • Coordinate cross-functional teams to design and deliver actionable reports, meeting timelines and stakeholders’ needs.

About the Company

Omnicom Group

Global marketing, media, and PR network

Omnicom Group is a global marketing and corporate communications holding company that organizes a network of agencies to offer advertising, strategic media planning and buying, digital marketing, and public relations. Its products and services are delivered through this portfolio of agency networks and specialty firms, generating revenue from project-based fees, commissions, and performance-based incentives. The company uses the Omni platform to base marketing and sales solutions on data, helping turn insights into creative campaigns and media plans. Unlike many competitors, Omnicom combines a wide international footprint with a diversified set of agencies and a centralized data-driven approach, and it expands through strategic acquisitions. Its goal is to help clients grow brands and businesses by delivering coordinated, data-informed marketing and communications across markets worldwide.

Company size
5,001-10,000
Company stage
IPO
Headquarters
New York City, New York
Founded
1944

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