inDrive

Global ride-hailing platform with fare negotiation

CRM Marketing Specialist

Growth MarketingPosted on Nov 11

Full-timeLima, PeruNo salary listedHybrid

About the Job

Requirements

Independently execute at least five end-to-end campaigns quarterly using advanced CRM platform features such as Bloomreach, Salesforce Marketing Cloud, or HubSpot.
Build at least three advanced automations quarterly, including multi-step workflows with branching logic.
Complete at least two courses with intermediate certification for Bloomreach or demonstrate equivalent expertise.
Create detailed campaign reports with data visualizations for at least five campaigns quarterly, using metrics such as open rates, conversion rates, and ARPPU.
Work with datasets in Excel or Google Sheets using advanced functions such as INDEX/MATCH and QUERY.
Present campaign insights to stakeholders in three formal presentations with actionable recommendations.
Apply intermediate-level digital marketing knowledge, including personalization, retargeting, and customer journey mapping.
Assist in planning at least two multi-channel campaigns integrating email, WhatsApp, in-app messages, banners, and push notifications.
Dynamically segment audiences using real-time data and at least three criteria simultaneously.
Implement processes to ensure campaign data compliance with GDPR and CCPA requirements.
Write comprehensive campaign briefs and reports in English with accuracy and clarity.
Lead or co-lead cross-functional meetings in English and confidently present updates or insights.
Conduct and analyze A/B tests for at least five campaigns quarterly, including tests of subject lines, offers, layouts, and timing.
Use test results to implement changes and achieve measurable improvements in key performance indicators, such as a statistically significant 5% lift in conversion.
Monitor and resolve campaign deliverability issues using tools such as Postmaster Tools or delivery reports to troubleshoot spam and optimize sender reputation.

Responsibilities

Create, schedule, and execute marketing campaigns across customer segments using email, push notifications, WhatsApp, in-app messages, and banners.
Optimize campaign delivery across time zones, devices, and customer preferences.
Design and implement customer segmentation strategies based on behavior, demographics, orders and ride history, and engagement levels.
Maintain dynamic customer segments that update automatically as data changes.
Build and manage multi-step automated workflows, such as re-engagement, loyalty-program adoption, and upselling campaigns.
Test and troubleshoot campaign triggers to ensure proper execution and alignment with the customer lifecycle.
Plan, execute, and document A/B and multivariate tests for campaign design, timing, and messaging.
Use testing insights to improve campaigns and regularly review performance to refine optimization strategies.
Generate detailed campaign performance reports interpreting open rates, click-through rates, conversions, and return on investment.
Present data insights and actionable recommendations to stakeholders to improve rider and driver engagement.
Collaborate with content, design, and analytics teams to deliver campaigns.
Provide guidance and support to junior CRM specialists through peer reviews and knowledge sharing.
Ensure campaign compliance with GDPR and other regional legal requirements.

We are looking for a data-driven Product Marketing Manager to own the strategy, execution, and continuous optimization of our customer lifecycle and product engagement initiatives.
Please apply with your CV in English.

Campaign Preparation and Execution: Independently create, schedule, and execute marketing campaigns (email, push notifications, WhatsApp, in-app messages, banners) across multiple customer segments.
Optimize campaigns for delivery across time zones, devices, and customer preferences.
Ensure compliance with legal standards such as GDPR and other regional requirements.
Audience Segmentation: Design and implement custom segmentation strategies based on multidimensional criteria such as behavior, demographics, orders and ride history, and engagement levels.
Maintain dynamic customer segments that update automatically as data changes.
Trigger Campaign Configuration: Build and manage multi-step automated workflows, such as re-engagement, loyalty program adoption, or upselling campaigns, with minimal supervision.
Test and troubleshoot triggers to ensure proper execution and alignment with the customer lifecycle.
Testing and Optimization: Plan, execute, and document A/B and multivariate tests for key campaign elements, including design, timing, and messaging.
Use insights from testing to implement data-driven improvements across campaigns.
Perform regular performance reviews to refine optimization strategies.
Reporting and Analysis: Generate detailed reports on campaign performance, interpreting metrics like open rates, CTRs, conversions, and ROI.
Present data insights to stakeholders and provide actionable recommendations to improve rider and driver engagement.
Collaboration and Mentoring: Collaborate with cross-functional teams (content, design, analytics) to deliver campaigns.
Provide guidance and support to junior CRM specialists, including peer reviews and knowledge sharing.

CRM Platform Proficiency: Independently execute at least five end-to-end campaigns quarterly using advanced CRM platform features (e.g., Bloomreach, Salesforce Marketing Cloud, HubSpot).
Build at least three advanced automations quarterly, such as multi-step workflows with branching logic (e.g., loyalty or churn prevention campaigns).
Complete at least two courses with intermediate certification for Bloomreach or demonstrate equivalent expertise.
Data Analysis and Reporting: Create detailed reports with data visualizations for at least five campaigns quarterly, incorporating metrics like open rates, conversion rates, and ARPPU.
Work with datasets using tools like Excel or Google Sheets with advanced functions (e.g., INDEX/MATCH, QUERY).
Present campaign insights to stakeholders in three formal presentations with actionable recommendations.
Digital Marketing Expertise: Apply intermediate-level knowledge of digital marketing strategies, including personalization, retargeting, and customer journey mapping.
Assist in the strategic planning of at least two multi-channel campaigns integrating email, WhatsApp, in-app, banners, and push notifications.
Advanced Data Handling: Segment audiences dynamically based on real-time data, using at least three different criteria simultaneously.
Ensure data compliance by implementing processes that align with GDPR/CCPA requirements for all campaigns.
English Proficiency: Write comprehensive campaign briefs and reports in English, ensuring accuracy and clarity.
Lead or co-lead cross-functional meetings in English, presenting updates or insights confidently.
Advanced Testing and Optimization: Conduct and analyze A/B tests for at least five campaigns quarterly, including testing subject lines, offers, layouts, and timing.
Implement changes based on test results, achieving measurable improvements in key KPIs (e.g., a 5 statistically significant lift in conversion).
Communication Deliverability: Monitor and resolve deliverability issues for campaigns.
Use tools like Postmaster Tools or delivery reports to troubleshoot spam issues and optimize sender reputation.

About the Company

inDrive

Global ride-hailing platform with fare negotiation

inDrive operates a global mobility and urban services platform that connects passengers with independent drivers through a fare-negotiation system. Riders propose a trip price, and nearby drivers can accept, decline, or counteroffer, creating a peer-to-peer ride-hailing model. The service has expanded to intercity rides, delivery and cargo, groceries, advertising, and driver-focused fintech within its app. Unlike typical ride-hailing apps that use fixed fares, inDrive enables price negotiation and direct driver-rider interaction, and it pursues growth through a venture arm that funds ride-hailing-adjacent startups in emerging markets. This broader strategy aims to build a super-app for urban and gig-economy needs, with the goal of offering a wide range of mobility and urban services in 48 countries.

Company size: 10,001+
Company stage: Debt Financing
Total funding: $532M
Headquarters: Mountain View, CA
Founded: 2012

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