Full-Time
Posted on 12/16/2025
Data-driven precision marketing and personalization campaigns
$90k - $108k/yr
Company Does Not Provide H1B Sponsorship
Detroit, MI, USA
Hybrid
Hybrid: 2 remote days per week; on-site in Detroit, MI.
RAPP Worldwide is a global marketing agency that works with brands to design and run personalized advertising campaigns using data and technology. It combines data analytics, advanced targeting, creative content production, and campaign management to deliver tailored messages to individual consumers, even when reaching millions of people. The product works by analyzing consumer behavior, segmenting audiences, and then creating customized campaigns that adapt across channels to improve engagement and outcomes. Unlike many competitors, RAPP benefits from being part of the Omnicom Group, which gives access to a large global network, integrated resources, and cross-disciplinary expertise, enabling a seamless mix of data science, creative work, and strategic consulting at scale. The company’s goal is to strengthen the relationship between brands and customers, driving sales and brand loyalty by delivering relevant experiences that maximize return on investment for clients.
Company Size
1,001-5,000
Company Stage
Seed
Total Funding
$1.3M
Headquarters
New York City, New York
Founded
1965
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Health Insurance
Dental Insurance
Vision Insurance
401(k) Retirement Plan
401(k) Company Match
Stock Options
Hybrid Work Options
Paid Vacation
Paid Sick Leave
Paid Holidays
Paid Parental Leave
Disability Insurance
ROAST strengthens data leadership with appointment of Gauthier rochas. As Head of Data and Measurement, Gauthier will spearhead innovation in analytics and incrementality testing, ensuring ROAST's clients can confidently measure, interpret and act on their media performance. Gauthier joins from RAPP (Omnicom), where he held the role of Data Analytics Director. Reporting to managing partner, John Barham, Gauthier will lead ROAST's Data, Analytics and Measurement division, tasked with developing new frameworks to demonstrate the incremental value of the agency's work and strengthen trust in media performance through transparency and insight. Gauthier brings a unique mix of scientific training and marketing expertise to the role. Starting his career as a biochemistry engineer, he went on to data, analytics and marketing roles at Procter & Gamble, British American Tobacco and Lloyd's Register, where he specialised in evaluating the impact of marketing activity on business performance. Following this, Gauthier moved agency-side, taking senior roles at Essence (WPP), M&C Saatchi Performance, and RAPP (Omnicom). Across these positions, Gauthier deepened his expertise in media measurement, incrementality testing and marketing mix modelling. "In today's media landscape, clients expect more than performance - they expect proof," said Gauthier. "My focus will be on ensuring ROAST not only delivers results but clearly demonstrates the incremental impact our strategy has on clients' objectives and the business value those results create. It's about being both analytically rigorous and commercially minded." Commenting on the appointment, John Barham said, "Data and measurement have always been at the core of ROAST's proposition, and Gauthier's appointment is a key step in taking that to the next level. His combination of technical acumen and commercial understanding will be invaluable as we help clients navigate an increasingly complex media ecosystem." As the industry faces challenges such as the deprecation of third-party cookies and a rapidly shifting technology landscape, Gauthier's role will focus on ensuring ROAST's clients can confidently measure, interpret, and act on their media performance. "Measurement isn't just about reporting and accountability," Gauthier added. "It's about empowering clients to make better data-driven decisions, faster. That's the value we intend to consistently deliver."
RAPP recap: Advertising Week. At Advertising Week New York 2025, the RAPP team immersed themselves in a range of panels, interviews, and sessions to gain insights into the latest trends shaping the marketing industry and one thing was clear - it's all about creating connected, adaptable strategies that drive real results. From AI's growing influence to the importance of authentic storytelling, RAPP Worldwide, Inc heard directly from industry leaders and innovators about what's coming next. Check out some of its team members' key takeaways from the week - and how these shifts will shape its approach in the year ahead. I was front row asking questions at sessions with Perplexity's Head of Publisher Partnerships, as well as being glued to a debrief on the fallout and implications of the Google AdTech Antitrust Remedies trial, and what I walked away from Advertising Week 2025 knowing was simple: The internet is about to get even more weird. With still unproven (and following social media platform performance assessments, likely ineffective) content moderation for LLMs and spin-off search engines, as well as the unpredictable shifts that are only beginning with the open web in light of third party marketplace and leveling advertiser access, verification and first-party communication are only increasing in value as uncertainty permeates not just the web's content, but its experiential infrastructure. Trevor Gamble-Borsh, Strategist AI is not replacing creativity; it's amplifying it. The marketers who embrace experimentation, integration, and responsible innovation will define the next decade of brand storytelling. Search is evolving from keywords to context. Marketers now need to think beyond optimization and design for intent, dialogue, and discovery. Equally transformative is how measurement is being redefined. Traditional click-based metrics give way to intent, influence, and engagement, enabling brands to understand why consumers connect, not just when. But real evolution lies in culture. Organizations that succeed with AI will be those that cultivate curiosity, cross-functional collaboration, and a mindset that treats AI as a creative partner, not a replacement. The future belongs to brands willing to experiment, learn, and lead responsibly in this intelligent new era of advertising. Tanvi Rudrashetty, Experience Analyst, Marketing Sciences. At Advertising Week New York 2025, I had the privilege of moderating a roundtable with a group of accomplished and insightful marketers, exploring the theme of precision in a fragmented world. As its digital landscape becomes increasingly complex, achieving true marketing precision - without overwhelming consumers - demands not only advanced AI tools, but also a deep sense of empathy. Precision is about relevance, not just reach. Managing fragmentation requires orchestration and seamless collaboration across teams, there is a fine line between helpful and overwhelming - consumer feedback is the best compass, trust and transparency are essential in today's data privacy landscape, technology is an enabler, but the human element remains at the heart of effective personalization. Ludovic Gougat, CMO North America
RAPP Worldwide, Inc is proud to announce that RAPP has been named Digital Transformation Agency of the Year at the Campaign Global Agency of the Year Awards.
In addition to this top honor, RAPP were also awarded Bronze in the Customer Engagement and Performance Agency categories.
Rapp, Hutchinson discuss issues facing rural pennsylvanians at Hi-Ed Breakfast event.