RAPP UK appointed Jason Cascarina as ECD. RAPP UK appointed Jason Cascarina as Executive Creative Director, a pivotal leadership role that reinforces the agency's commitment to driving growth through precision and empathy at scale. Heading up a diverse team of designers, conceptual creatives, writers, creative engineers and motion graphic artists, Jason will join the UK Senior Leadership Team while also working closely with the global creative leadership led by Global Chief Creative Officer, Troy Hitch. Jason brings decades of award-winning experience spanning integrated brand campaigns, digital innovation and data-driven customer experience across some of the world's most recognizable brands. In his new role, Cascarina will help deliver on RAPP's proposition of delivering growth at scale through precision and empathy, ensuring every creative touchpoint is measurable, meaningful and drives impact for clients. He will also focus on evolving the creative department to fully leverage RAPP's world-class data and AI capabilities, ensuring creativity remains the ultimate differentiator in an increasingly automated world. Cascarina's career spans leading agencies including FCB and Ogilvy, as well as customer-focused agencies Elvis, Weapon7 and Proximity, which later merged with RAPP. He has delivered transformative campaigns for brands including Barclays, Virgin Media O2, British Airways and Mercedes-Benz. And his work has been recognised by some of the industry's highest honours, including D&AD, Clios, The One Show and the DMA Awards. Sam Kennedy, Acting CEO at RAPP UK, said "Jason is exactly what RAPP needs at this critical moment. He uniquely understands how to harness brand, behaviour and digital at scale. His appointment reinforces our belief that precision and empathy are not opposing forces - they're complementary. With Jason leading our UK creative department, we'll ensure every campaign delivers measurable impact while moving hearts." Jason Cascarina, Executive Creative Director at RAPP UK, said "I've spent the best part of my career bringing together brand, behaviour and digital, and there's no agency better equipped to lead that conversation than RAPP. My goal as ECD is to ensure we use our incredible data and technology capabilities not just to reach people, but to truly connect with them. Precision doesn't have to come at the expense of soul. The more we understand individuals, the more we can use creativity to dial up empathy." Beyond his own accolades, Cascarina is also a dedicated mentor. As a tutor, he has guided emerging talent to an impressive 26 D&AD New Blood Pencils over the past decade. RAPP is a global, data-driven creative community that builds direct, meaningful and high-value relationships between brands and people, via an impressive talent base of more than 1,600 professionals in 17 offices.

ROAST strengthens data leadership with appointment of Gauthier rochas. As Head of Data and Measurement, Gauthier will spearhead innovation in analytics and incrementality testing, ensuring ROAST's clients can confidently measure, interpret and act on their media performance. Gauthier joins from RAPP (Omnicom), where he held the role of Data Analytics Director. Reporting to managing partner, John Barham, Gauthier will lead ROAST's Data, Analytics and Measurement division, tasked with developing new frameworks to demonstrate the incremental value of the agency's work and strengthen trust in media performance through transparency and insight. Gauthier brings a unique mix of scientific training and marketing expertise to the role. Starting his career as a biochemistry engineer, he went on to data, analytics and marketing roles at Procter & Gamble, British American Tobacco and Lloyd's Register, where he specialised in evaluating the impact of marketing activity on business performance. Following this, Gauthier moved agency-side, taking senior roles at Essence (WPP), M&C Saatchi Performance, and RAPP (Omnicom). Across these positions, Gauthier deepened his expertise in media measurement, incrementality testing and marketing mix modelling. "In today's media landscape, clients expect more than performance - they expect proof," said Gauthier. "My focus will be on ensuring ROAST not only delivers results but clearly demonstrates the incremental impact our strategy has on clients' objectives and the business value those results create. It's about being both analytically rigorous and commercially minded." Commenting on the appointment, John Barham said, "Data and measurement have always been at the core of ROAST's proposition, and Gauthier's appointment is a key step in taking that to the next level. His combination of technical acumen and commercial understanding will be invaluable as we help clients navigate an increasingly complex media ecosystem." As the industry faces challenges such as the deprecation of third-party cookies and a rapidly shifting technology landscape, Gauthier's role will focus on ensuring ROAST's clients can confidently measure, interpret, and act on their media performance. "Measurement isn't just about reporting and accountability," Gauthier added. "It's about empowering clients to make better data-driven decisions, faster. That's the value we intend to consistently deliver."