RAPP

RAPP

Precision marketing agency using data technology

About

RAPP Worldwide focuses on precision marketing by using detailed data and technology to create personalized marketing experiences for consumers. They serve various sectors, including healthcare and technology, and combine insights into consumer behavior with creative strategies to enhance customer engagement. RAPP generates revenue through marketing services like data analytics and campaign management, often charging clients through project fees or retainers. Their goal is to help brands build stronger relationships with customers, driving sales and improving return on investment.

Company Stage

Seed

Employees

1,001-5,000

Industries

Data & Analytics, Consulting, Consumer Goods

Total Funding

$1.3M

Headquarters

New York City, New York

Founded

1965


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Simplify's Take

What believers are saying

  • AI-driven personalization boosts RAPP's targeted customer experiences.
  • Omnichannel strategies align with RAPP's strength in integrated customer experiences.
  • Femtech industry expansion offers new market opportunities for RAPP.

What critics are saying

  • Loss of key personnel may disrupt strategic planning at RAPP.
  • New leadership could impact client relationships and campaign continuity.
  • Resource allocation to internal initiatives may affect client service delivery.

What makes RAPP unique

  • RAPP leverages data and technology for personalized marketing experiences.
  • RAPP's affiliation with Omnicom Group enhances its global reach and resources.
  • RAPP specializes in precision marketing, serving diverse sectors like healthcare and technology.

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Growth & Insights
Headcount

6 month growth

3%

1 year growth

3%

2 year growth

3%

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