RAPP

RAPP

Precision marketing agency utilizing data technology

About RAPP

Simplify's Rating
Why RAPP is rated
B+
Rated B on Competitive Edge
Rated A on Growth Potential
Rated B on Differentiation

Industries

Data & Analytics

Consulting

Consumer Goods

Company Size

1,001-5,000

Company Stage

Seed

Total Funding

$1.3M

Headquarters

New York City, New York

Founded

1965

Overview

Company Does Not Provide H1B Sponsorship

RAPP Worldwide specializes in precision marketing, utilizing detailed data and advanced technology to create personalized marketing experiences for consumers, even on a large scale. They operate within the marketing and advertising industry, catering to a diverse clientele across sectors such as healthcare, technology, and consumer goods. RAPP's approach combines a deep understanding of consumer behavior with creative strategies to deliver engaging marketing campaigns that enhance customer experiences and foster brand loyalty. Their revenue model includes offering services like data analytics, creative content production, and campaign management, often charging clients through project fees or retainers. Additionally, RAPP provides consulting services to help businesses optimize their marketing strategies and improve ROI. As part of the Omnicom Group, RAPP benefits from a vast network of resources, allowing them to deliver effective marketing solutions.

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Simplify's Take

What believers are saying

  • RAPP named Global Digital Transformation Agency of the Year in 2023.
  • Increased focus on AI-driven personalization boosts customer engagement.
  • RAPP's integration of AR in campaigns enhances customer experiences.

What critics are saying

  • Departure of key personnel like Parkes may disrupt strategic planning.
  • Appointment of Troy Hitch may shift creative direction, risking client alienation.
  • Family-focused app at RAPP UK may increase operational costs.

What makes RAPP unique

  • RAPP leverages data and technology for personalized marketing experiences.
  • RAPP is part of the Omnicom Group, enhancing its resource network.
  • RAPP's precision marketing targets individual consumers even at large scales.

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Funding

Total Funding

$1.3M

Above

Industry Average

Funded Over

0 Rounds

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Retirement Plan

401(k) Company Match

Stock Options

Hybrid Work Options

Paid Vacation

Paid Sick Leave

Paid Holidays

Paid Parental Leave

Disability Insurance

Company News

RAPP
Jun 16th, 2025
RAPP named Campaign's Global Digital Transformation Agency of the Year

In addition to this top honor, RAPP were also awarded Bronze in the Customer Engagement and Performance Agency categories.

RAPP
Jun 16th, 2025
RAPP named Campaign's Global Digital Transformation Agency of the Year

RAPP Worldwide, Inc is proud to announce that RAPP has been named Digital Transformation Agency of the Year at the Campaign Global Agency of the Year Awards.

Your Daily Local
Mar 24th, 2025
Rapp, Hutchinson Discuss Issues Facing Rural Pennsylvanians at Hi-Ed Breakfast Event

Rapp, Hutchinson discuss issues facing rural pennsylvanians at Hi-Ed Breakfast event.

RAPP
Feb 26th, 2025
Agency Advice: 'Squeeze too tight and it disappears': How ad agencies nurture creativity

In the lead-up to The Drum's World Creative Rankings 2025, now only a week away, RAPP Worldwide, Inc asked leading creatives in the ad industry how they keep their creative juices flowing (spoiler: most of them said the key is to get out of the house and touch grass every once in a while).

Campaign Live
Jul 1st, 2024
Wonderhood Studios appoints CRM specialism lead

Parkes will join Wonderhood in September from Rapp UK, where she will have spent six years, latterly as chief strategy officer since June 2022.

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