Traditional Trade Sales Supervisor
Brown-Forman
Traditional Trade Sales Supervisor
Brown-Forman
Produces and sells whiskey, vodka, wine
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Quote from Hiring Manager
As the Traditional Trade Sales Supervisor for İstanbul/Europe, you will take on a key leadership role in one of the world’s most dynamic markets, representing iconic brands under the Brown-Forman portfolio. This is a unique opportunity to drive strategic growth across İstanbul, shaping the future of premium spirits in a competitive and rapidly evolving industry. Join us and make a lasting impact in a high-visibility position.
Meaningful Work From Day One
The Traditional Trade Sales Supervisor is responsible for driving sales and distribution activities, with a focus on brand building, increasing brand awareness among customers, and ensuring the optimal market position for Brown-Forman brands within TT. This role works closely with and supports the TT Area Sales Manager. The Traditional Trade Sales Supervisor is accountable for achieving both personal and team goals, and for managing and developing a team of distributors.
What You Can Expect
Traditional Trade(TT) Management
● Implements the overall sales strategy in TT and guides teams of B-F business partners to implement these strategies.
● Makes point-of-sale visits in line with the sales steps, in accordance with company standards, and according to the routes approved by the Area Sales Manager.
● Makes commercial visits to TT sales points and establishes and maintains business partnerships with the visited sales points.
● Responsible for the physical availability of new and seasonal products in all store formats in their region.
● Responsible for the sales (distributor buying and field sales), distribution and visibility of B-F products.
● Ensures optimum stock level at sales points and displays products in accordance with BF standards, legal advice and internal regulations
● Aligns the investments with the company's strategic objectives.
● Responsible for applying the brands according to the determined planograms and positioning the POSM materials in the best possible way.
● Ensures that the budgets allocated for the activities are implemented appropriately and efficiently in line with the installation mechanics and deadlines in accordance with the standards applicable in the company.
● Responsible for including potential new TT channel sales points operating in their region in the coverage. Provides guidance to the teams of B-F business partners in this regard.
● Implements the opening and/or closing of Traditional Channel sales points in the system in line with company standards.
● Makes regional analyzes that supports increasing the sales of B-F brands and the realization of company targets, prepares action plans and implements these plans together with the teams of B-F business partners.
● Ensures the correct implementation of sales campaigns/promotional activities.
● Guarantees the responsible territory consistently achieves top-tier results.
● Holds regular meetings with the sales team of B-F business partners. Guiding sales teams in line with company strategies.
Distributor Management
● Responsible for communication and coordination with distributors.
● The candidate monitors the compliance of the distributors & operations with B-F standards and legal processes, and takes action, when necessary, by coordinating with the Area Sales Manager.
● Supports the Area Sales Manager in the creation of distributor orders and manages distributor product purchase targets by considering optimum stock levels and predicting field sales performance.
● Ensure business needs and takes action in coordination with TT Area Sales Manager as needed
● Works in coordination with distributors for business development opportunities (Number of sales representatives required, regional organization planning, competitive analysis within the region, etc.)
Administrative Duties:
● Delivers the expected data, reports, activity evaluation in a timely manner according to the standards and procedures valid in the company.
● Responsible for timely reporting in accordance with B-F standards through Panorama & Vispera. (Collecting data on BF products, market data, data on customers served, and information on competitors' activities in the market)
● Supervises the work of B-F business partners who provide merch services in the field.
● Responsible for maintaining the customer database in their region accurately and up-to-date.
● Maintains operations in the responsible territory in compliance with company standards.
● Holds regular meetings with the TT Area Sales Manager for feedback and insights on the status of the work and shares action plans when needed.
● Keep the relevant database accurate and up-to-date for the customers in their responsible territory.
● Acts as the Brand Ambassador of the B-F Portfolio. Coordinates the preparation and execution of special product training for the sales personnel of B-F business partners.
What You Bring to the Table
● Education: College/University (Bachelors or Equivalent);
● Competent computer use (MS Office programs - Excel, Power Point)
● Proficient in spoken and written English
● Driver's license
● Minimum of 2-3 years of experience in FMCG, preferably within the same category/field.
● Strong knowledge of sales and negotiation techniques.
● Comprehensive understanding of the market.
● Excellent business process organization skills.
● Proven ability to establish and maintain easy, sustainable commercial relationships.
● Experience in utilizing financials in collaboration with clients.
● Ability to prepare and deliver effective presentations to clients.
What Makes You Unique
● People management
● Business Development
● Strategic Vision
● Data-Driven Decision Making
● Negotiation, persuasion and influence
● Planning and Execution
● Proactive Approach
● Motivational Adaptation
● Result oriented
● Project & Change Leadership
● Active Listening
Who We Are
Brown-Forman is one of the largest American-owned global spirits companies. For more than 150 years, Brown-Forman Corporation has enriched the experience of life by responsibly building fine-quality beverage alcohol brands. Brown Forman is publicly traded on the New York Stock Exchange and has been recognized as one of the "World's Most Ethical Companies©" in 2022 & 2023 and 2024.
Brown-Forman Turkiye has been operating with its own distribution since 2012. The Türkiye operation covers Turkiye and North Cyprus. Brown-Forman Türkiye also has a very strong and premium portfolio including Jack Daniel's family of brands, Woodford Reserve, GlenDronach, Benriach, Glenglassaugh, Chambord, Herradura, El Jimador,Fords Gin and Gin Mare.
What We Offer
Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.
Please find below some highlights of the competitive benefits that we offer:
● Hybrid working model offering flexibility and balance for office employees
● Embracing a diverse and inclusive work culture
● Continuous professional and personal development through tailored training programs
● Year-round social events to connect and celebrate as a team
● Active ERG groups to support community and collaboration
● Well-being first with our Live Well initiatives
● Prime office location in Kanyon / Levent, Istanbul
● Celebrating milestones and special moments together
● Rewarding excellence through our Recognition & Rewards platform
#LI #jackdaniels
Requisition Type:
EmployeeManagement Level:
ProfessionalGlobal Job Level:
P5Number of Openings Available:
1Produces and sells whiskey, vodka, wine
Brown-Forman is a major American-owned spirits and wine company that sells well-known brands such as Jack Daniel's, Woodford Reserve, Old Forester, Tequila Herradura, Finlandia vodka, and Korbel wine. It operates by producing and marketing a portfolio of branded alcoholic beverages that are distributed worldwide, in more than 160 countries. The company's products are sold under multiple label brands across categories like whiskey, tequila, vodka, liqueur, and wine, supported by global marketing, distribution, and responsibility programs. Brown-Forman differentiates itself through its large, diverse brand portfolio, extensive global reach, and focus on responsible consumption and community involvement. Its goal is to maintain leadership in the global spirits and wine market, grow shareholder value, and promote responsible drinking and sustainability across its operations.
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