Event Marketing & Partnership Specialist

Job Descriptions:

The Event Marketing & Partnership Specialist is responsible for developing and managing strategic partnerships and executing impactful online and offline activations to drive customer acquisition and strengthen brand awareness. This role leads a very small team to drive initiatives end-to-end, collaborates cross-functionally, and ensures effective execution aligned with business objectives.

Responsibilities:

• Plan and execute partnership and activation strategies, including barter, sponsorships, co-branding, loyalty programs, and membership initiatives.
• Manage online and offline activations such as events, webinars, campus/community activations, and co-branded campaigns.
• Build and maintain strong networks with malls, offices, universities, and community partners.
• Oversee timelines, budgets, deliverables, and continuously improve execution processes.
• Lead initiatives end-to-end: planning, negotiation, implementation, monitoring, and evaluation.
• Define success metrics, monitor performance, and evaluate ROI for each activation and partnership.
• Manage in-mall activations to support EF EFEKTA center coverage and brand visibility.
• Ensure proper management of data, merchandise, marketing tools, storage, SPG, signage, contracts, taxes, and payment deadlines.
• Create mutual value through exposure, lead generation, and revenue opportunities.
• Stay updated on market trends and partnership opportunities.
• Collaborate closely with Marketing, Telemarketing, Sales, and Branch teams to ensure seamless execution.
• Willing to travel and work on weekends as required.

Minium Qualifications:

• Minimum 2 years of experience in Partnerships, Marketing, Brand Activation, or Business Development.
• Strong network across malls, event exhibitors, SPG agencies, universities, offices, and communities.
• Flexible working hour, including weekend
• Proven experience managing partnerships end-to-end.
• Experience managing online and offline events or campaigns.
• Proficient in webinar tools (e.g., Zoom) and Microsoft Office.
• Strong communication, negotiation, and stakeholder management skills.
• Ability to manage multiple projects and work cross-functionally.
• Data-driven mindset with experience tracking KPIs and reporting.
• Proactive, analytical, and strong problem-solving skills.
• Proficient in spoken and written English.
• Experience in education, community marketing, or lifestyle brands is an advantage.