Senior Director

Mediaocean expands leadership team with Kuperman as Chief Strategy Officer. Image Credit: Mediaocean Mediaocean, the foundational software and AI partner for omnichannel advertising, announced that Guy Kuperman has been appointed Chief Strategy Officer. In this role, Kuperman will lead corporate strategy, business intelligence, and strategic partnerships across Mediaocean's portfolio, reporting directly to CEO Bill Wise. Kuperman previously served as Chief Strategy Officer of Innovid. The appointment comes as agentic AI reshapes the advertising ecosystem and intensifies pressure on marketers to simplify increasingly fragmented technology stacks and improve media performance. Demand is rising for enterprise-grade infrastructure that balances AI innovation with governance, interoperability, and control. Mediaocean is doubling down on its role as an independent hub with solutions spanning the entire workflow - planning, buying, finance, creative, delivery, measurement, optimization, and verification. Kuperman will focus on key growth initiatives, deepening strategic alliances that expand Mediaocean's footprint and unlock greater performance from every media dollar. Mediaocean's best-in-class platforms - including Innovid, Prisma, and Protected - provide the connective foundation for brands, agencies, publishers, walled gardens, ad tech, and data providers to deploy AI within a unified system. Kuperman's mandate includes scaling partnerships while ensuring Mediaocean remains neutral, interoperable, and aligned with client outcomes. By steering corporate strategy, Kuperman will ensure that Mediaocean remains the primary engine for brands, agencies, and platforms navigating the complexities of modern media. In addition to overseeing strategic partnerships, including integrations with major platforms, streaming publishers, walled gardens, and emerging AI innovators, Kuperman will guide continued integration and alignment across Mediaocean's business units. Following the merger of Innovid and Flashtalking and the continued integration of Mediaocean's expanded portfolio with Prisma and Protected, his focus will be on ensuring that customers experience the full power of the company's combined data, workflow, and AI capabilities. Bill Wise, CEO, Mediaocean Its industry doesn't need more point solutions; it needs cohesion. The Fast Mode has spent the last decade assembling an independent, interoperable platform that reduces friction and helps advertising operate more efficiently. Guy understands and drives both its strategic architecture and the ecosystem. Expanding his role ensures that its strategy, partnerships, and corporate development efforts stay tightly aligned and executed mas The Fast Mode enter its next phase of growth centered around AI. Guy Kuperman, Chief Strategy Officer, Mediaocean The market is evolving at a pace The Fast Mode has never seen before, and Mediaocean is uniquely positioned to steer this change. Together with phenomenal partners and clients, The Fast Mode is architecting the advertising market's path forward. My focus will be on ensuring its strategy becomes a tangible operational engine that delivers unparalleled value to its global partners as they navigate a complex, AI-first future, and I am thrilled to take this expanded role. Ray Sharma is an Industry Analyst and Editor at The Fast Mode. He has over 15 years of experience in mobile broadband technologies and solutions, conducting research and analysis on various technology segments and producing articles and write-ups on the latest developments within the sector. He is also in charge of social media engagement and industry liaisons.

Innovid helps marketers navigate Reddit. Making sense of Reddit and the sub-reddits of its 100,000+ communities has always been a challenge for advertisers in a space that is traditionally ad-unfriendly. But independent software platform Innovid, which helps with the creation, delivery, measurement, and optimization of advertising, says the expansion of its Social Ads Manager can bring some order to what often seems like chaos. This integration enables marketers to traffic creatives, set up campaigns, manage delivery, and measure and optimize performance for Reddit alongside major social platforms from a single, consolidated environment without seeming obtrusive to its highly intentional audiences. Alicia Moses, VP, Digital Partnerships, Innovid, sat down with StreetFight to explain how it enables marketers on the social media platform to activate ads seamlessly. What strategic gap were you trying to solve by bringing Reddit campaign management into Innovid's Social Ads Manager? The strategic gap was fragmentation. As Reddit's influence in the media mix has grown, advertisers often found themselves jumping between native tools and their broader social tech stack. By bringing Reddit into Innovid Social, we remove that friction and make it part of the same digital buying workflow marketers already rely on. The goal is to give brands the same scale, transparency, and control they expect across their other social investments. Reddit is built around thousands of highly engaged communities so how should marketers think differently about targeting and creative compared with other social platforms? Marketers need to shift from "interruptive" to "additive." On other platforms, you often target a demographic. On Reddit, you're targeting a mindset or a specific conversation. Creative needs to feel native to those communities, and it should be informative, authentic, and respectful of the environment. Through Innovid Social, brands can understand how Reddit campaigns are performing in real time, make quick pivots, and apply creative automation and intelligence to participate in these high-intent communities while maintaining global brand standards. Many marketers already manage Reddit campaigns natively. What operational or performance advantages does managing them through Innovid provide? Managing campaigns natively often means juggling multiple tabs, reporting systems, campaign setups, and audience definitions across platforms. Innovid Social provides a single unified interface to execute, manage, optimize, and report on social campaigns. Operationally, it's about efficiency. Tools like our Pacing and Reporting Grid, Performance Dashboard, and automation suite allow teams to monitor and make cross-platform optimizations in one view. Performance-wise, it enables creative orchestration, applying the same sophisticated creative automation to Reddit that marketers already use across other social platforms to ensure every dollar is working toward a unified goal. How does consolidating platforms like Reddit into a unified system change how brands plan and measure campaigns? Consolidation shifts the perspective from "channel-first" to "audience-first." When Reddit is integrated into a unified system, brands can plan more holistically, ensuring their message is consistent but nuanced per channel, whether a user is on Meta, TikTok, Pinterest, LinkedIn, or Reddit. Measurement also becomes more transparent and comparable, allowing marketers to understand the incremental value Reddit brings to the overall social mix instead of evaluating it in isolation. From a hyperlocal perspective, how can brands use Reddit's community structure such as subreddits, local discussions, and niche interests to reach more contextually relevant audiences? Reddit is the ultimate environment for contextual relevance. Through its subreddit structure, brands can reach audiences based on passion and proximity in a way that feels less like surveillance and more like showing up where and when people want to be influenced. Whether it's a local discussion about a specific city or a niche interest group, brands can use Innovid's creative automation to build and deploy creative at scale that resonates with specific community values, achieving a level of hyper-relevance that demographic targeting alone can't match. What have you learned from early partners or beta users about the kinds of campaigns that perform best on Reddit? Early feedback shows that the campaigns performing best on Reddit lean into authenticity and relevance to specific communities. From an operational standpoint, clients are also seeing the value of scale, using Innovid's bulk editing and reporting tools to get campaigns to market faster and make real-time optimizations as Reddit becomes part of their day-to-day social workflows. Looking ahead, how do you see Reddit fitting into the broader omnichannel mix alongside CTV, retail media, and other social platforms managed through Innovid? Reddit sits at the intersection of discovery and intent. As marketers continue to connect social, CTV, and other channels, Reddit provides a space where brands can participate in real conversations and influence consideration earlier in the journey. While CTV and display are essential for building awareness, Reddit often serves as the "last stop" before purchase. In a cross-channel sequence, customers may be introduced to a brand via a high-impact CTV spot, but they turn to Reddit to compare products and find peer reviews. Integrating Reddit into the Innovid ecosystem allows brands to round out their strategy, capturing high-intent users at the exact moment they seek the community validation needed to convert. In that sense, success on Reddit won't come from scaling traditional social tactics, but from adapting to its context, where relevance, timing, and authenticity ultimately determine performance.