Innovid has integrated its AI platform NIVO with Meta ads MCP (Model Context Protocol), enabling connected AI workflows for social advertising. The integration allows marketers to access campaign data through natural-language conversations, summarise campaign health, identify performance trends, and surface optimisation opportunities. As a Meta ads MCP partner, Innovid participated in the beta programme, providing feedback on workflow design and advertising use cases. The integration helps marketers analyse performance and take action more quickly through a single conversational interface, rather than navigating multiple dashboards or learning separate AI assistants for different platforms. NIVO provides secure, authenticated access to campaign data whilst maintaining governance standards. Innovid plans to expand AI integrations as more advertising platforms adopt MCP initiatives, bringing additional capabilities to marketers across the ecosystem.

Innovid introduces NIVO AI with agents driving 90% improvement in speed to campaign launch. NIVO AI Automates Workflows and Turns Intelligence into Action Across the Advertising Lifecycle Innovid, the independent software platform for the creation, delivery, measurement, and optimization of advertising, has launched NIVO AI, with Innovid agents already delivering workflow efficiency gains of up to 90% compared to manual campaign setup. The results came from pilot programs with brands and agencies, including Canvas, Fan Duel, Optimum, Paddy Power, and Tailwind. The global launch follows Innovid's continued growth across APAC, including the recent appointments of Nydia Goh as Head of Sales, Southeast Asia, and Larry Lam as Client Success Director, Southeast Asia, based in Singapore. With Singapore now a critical regional hub for Innovid, NIVO AI reinforces the company's focus on supporting advertisers across Southeast Asia as they manage increasingly complex video and CTV campaigns across fragmented, multi-market environments with greater speed, transparency and control. As AI reshapes the advertising landscape, NIVO turns intelligence into action by bringing together data, decisioning, and execution into a seamless, connected experience. For marketers, that means moving from idea to live, optimized campaigns in a fraction of the time. Campaigns can go live in minutes, with briefs, emails, and spreadsheets automatically transformed into ready-to-run execution. NIVO also enables teams to anticipate performance before budgets are spent and continuously optimize campaigns in-flight, all while providing instant answers and insights through natural language. A more connected model for advertising. Built on Innovid's omnichannel ad serving foundation, NIVO is the AI brain that bridges tools, teams, and workflows to ensure every signal leads to action, and every action drives performance. With the launch of NIVO, Innovid expands the agentic AI footprint it established last year with Orchestrator(TM). Specialized agents, powered by NIVO, execute across creative, delivery, measurement, and optimization, while Orchestrator connects everything to keep campaigns running smoothly. "Across APAC, advertisers are running some of the world's most complex multi-market, multi-platform campaigns, often with leaner teams." Says Georgina Brammer, General Manager, APAC, Innovid. "They know the risk of platforms marking their own homework, and they need independent technology that keeps pace with how campaigns are actually run and works with the agents and tools they've already invested in. NIVO AI connects intelligence, automation and execution across the campaign lifecycle, giving marketers a more transparent way to move faster without giving up control. As agentic AI becomes part of everyday decision-making, independence is what lets brands use it with confidence." "NIVO represents a shift from managing campaigns to orchestrating outcomes," said Stephen Rubino, Media Operations Manager, FanDuel Group. "This will improve our internal efficiency allowing us to spend more time authentically speaking with our customers about their favorite sports." "What excites me about NIVO is its ability to turn insights into action," said Raul Tafur, VP, Paid Social & Strategy, Canvas Worldwide. "Too often, teams spend time identifying opportunities but struggle to operationalize them at scale. NIVO has the potential to help brands move faster, reduce manual work, and focus more on strategic decision-making." Meet Innovid's AI Agents, Powered by NIVO. Innovid's growing suite of specialized agents is designed to execute high-impact tasks. Together, NIVO-powered agents help advertisers move from idea to execution to optimization with greater speed, ease, and impact. Creative agents improve performance before and during campaigns: * Creative Generator Agent: Generate and adapt creative at scale. * Predictive Scoring Agent: Anticipate performance before launch. Deliver agents compress weeks of manual work into minutes: * Campaign Trafficking Agent: Automatically build and traffic campaigns. * Campaign QA Agent: Catch errors before they go live. * Decisioning Agent: Translate strategy into dynamic execution. * Taxonomy Agent: Standardize taxonomy for cleaner data. Measure agents surface instant performance insights * Reporting Agent: Instantly answer performance questions across channels. * Creative Insights Agent: Surface real-time creative asset level insights. Optimize agents refine in real time for better outcomes: * Creative Optimizer Agent: Continuously improve creative and campaign outcomes in-flight. * Reach and Frequency Agent: Identify overexposed and underexposed households in real time. NIVO also extends intelligent orchestration across the broader advertising ecosystem through integrations with emerging AI frameworks and partner environments, including Meta ads AI connectors and AI-powered workflows from Snapchat. By connecting directly into platforms where marketers already operate, NIVO helps unify workflows, accelerate execution, and enable smarter decisioning across the AI-driven advertising lifecycle. The future of agentic advertising. The launch comes as the advertising industry increasingly shifts from AI experimentation toward execution and automation. Gartner recently reported[1] that 88% of CMOs expect generative AI to positively impact marketing investment and strategy, while identifying advertising optimization, workflow automation, analytics acceleration, and strategic creative development among the most valuable AI use cases for marketers. Recent Forrester research[2] highlights that the most effective AI agent deployments are those that drive measurable operational efficiency gains, integrate into core business workflows, and scale across high volumes of work. NIVO brings together intelligence, orchestration, and execution into a more connected way of running advertising. With future applications being scoped across all Mediaocean surfaces and solutions, NIVO stands ready to transform the future for the entire industry. Visit www.innovid.com/nivo to see NIVO in action. About Innovid. Innovid is the leading omnichannel advertising platform, empowering marketers to create, deliver, measure, and optimize ad-supported experiences. At the core of Innovid is NIVO(TM), powering AI agents and orchestration to activate, adapt, and optimize campaigns across the advertising lifecycle. As part of Mediaocean, Innovid is tied into Prisma, the industry's core ad infrastructure for planning, buying, and billing, as well as Protected for verification, fraud detection, and brand safety. Visit www.innovid.com to learn more. [1] Gartner, AI Use-Case Assessment for Marketing, By Nicole Greene, Andrew Frank, Alan Lopez, 6 March 2026. GARTNER is a trademark of Gartner, Inc. and/or its affiliates. [2] Unlock AI Agent Potential With Smarter Use Case Decisions, Forrester Research, Inc., February 2, 2026

Innovid's AI core NIVO cuts ad ops time by 90% in SaaS platform. SaaS AI Digital Marketing Enterprise CTO Pulse Marketing Media Advertising Innovid's NIVO AI layer slashes ad-ops time by 90%. SaasRise - Jun 21, 2026 Innovid by Mediaocean unveiled NIVO, an AI-powered orchestration layer that early adopters say cuts ad-operations processing time by as much as 90%. The efficiency boost spans creative management, serving, measurement and workflow automation, positioning Innovid as a leader in the 2026 QKS Group SPARK Matrix for AdTech platforms. Why it matters. The reported 90% reduction in ad-operations time signals a shift from labor-intensive workflows to AI-driven orchestration, a trend that could become a new efficiency benchmark for SaaS platforms handling complex, multi-channel media campaigns. For operators, the gain translates into lower cost-of-service, higher capacity to onboard new advertisers, and a stronger case for PLG-driven expansion revenue. Beyond Innovid, the development pressures competing ad-tech SaaS vendors to accelerate their own AI roadmaps or risk losing market share to a platform that can promise dramatically faster campaign turnaround. The move also illustrates how AI can be embedded at the core of a SaaS product rather than layered on top, reinforcing the emerging distinction between AI-native and AI-bolted-on solutions. Key points. * Innovid's NIVO AI core claims up to 90% reduction in ad-ops processing time * Early adopters report 70%-90% workflow acceleration across the platform * Innovid named a leader in QKS Group's 2026 SPARK Matrix for AdTech platforms * Potential margin uplift as faster processing enables higher campaign volume per headcount * Rollout to full customer base planned for Q4 2026, with benchmark whitepaper forthcoming Analysis. Innovid's announcement arrives at a moment when the ad-tech SaaS market is grappling with two converging pressures: the need for scale in fragmented media environments and the demand for measurable ROI from advertisers. Historically, efficiency gains in this space have been incremental - often limited to UI improvements or modest automation of specific tasks. NIVO's claim of a 90% cut in manual processing time is therefore a disruptive data point that could reset operator expectations around what AI can deliver. From a competitive standpoint, the AI-native positioning of NIVO differentiates Innovid from peers that have largely pursued AI bolt-on strategies. Companies like Adobe and The Trade Desk have integrated machine-learning models into bidding or optimization modules, but they still rely on separate workflow engines for creative and measurement. By unifying these functions under a single AI orchestration layer, Innovid may achieve network effects: as more campaigns flow through NIVO, the model learns faster, further reducing latency and improving predictive accuracy. This virtuous cycle could cement a moat that is difficult for late-comers to replicate without a comparable data set. Investors should monitor three leading indicators: (1) third-party validation of the 90% time-savings claim, (2) changes in Innovid's net-revenue retention and upsell rates post-NIVO rollout, and (3) competitive responses from other ad-tech SaaS providers. If the efficiency gains translate into higher ARR growth and improved gross margins, Innovid could justify a premium valuation multiple relative to the broader SaaS median. Conversely, if the claim proves overstated, the market may penalize the firm for over-promising on AI performance - a risk that underscores the importance of transparent, data-driven proof points.