Lalamove

On-demand last-mile delivery platform

Digital Marketing & Acquisition Executive - Regional Scope

Growth Marketing +1Confirmed live in the last 24 hours

Full-timeHong KongNo salary listedIn-person

About the Job

Requirements

Identify and anticipate problems proactively and reactively.
Think from the user's perspective and build seamless user journeys.
Work autonomously, organize work, and own projects end to end.
Use available data to make informed decisions.
Understand team challenges and collaborate with multiple stakeholders across markets to plan, implement, and measure branding efforts and strategies.
Hold a degree in Business, Marketing, or a related discipline.
Have at least 1 year of relevant digital marketing experience in areas such as media planning, social media, digital campaigns, customer relationship management, search engine marketing, or search engine optimization.
Understand digital marketing ad technology, ad tracking, biddable advertising platforms such as Facebook Ads Manager, Google Ads, and DV360, and channel ecosystems.
Be data- and results-driven.

Responsibilities

Assist the manager in developing global growth strategy, including acquisition and activation across full-funnel paid digital and owned channels.
Provide direction and monitor global media channels with local city teams, including earned channels such as Twitter, Facebook, and Instagram, and paid channels such as Facebook, Google, programmatic, and affiliate channels.
Recommend, develop, and monitor search engine optimization and app store optimization strategies to generate traffic, improve campaign performance, and enhance brand awareness.
Optimize, monitor, and analyze acquisition efforts across channels; work with local city and data analysis teams to uncover insights, improve performance, and formulate local activations.
Explore new channels and advertising technology solutions to improve acquisition performance.
Drive performance A/B testing and develop an experimentation framework to improve channel efficiency.

At Lalamove, we believe in the power of community. Millions of drivers and customers use our technology every day to connect with one another and move things that matter. Delivery is what we do best and we ensure it is always fast and simple. Since 2013, we have tackled the logistics industry head on to find the most innovative solutions for the world’s delivery needs. We are full steam ahead to make Lalamove synonymous with delivery and on a mission to impact as many local communities as we can. We have massively scaled our efforts across Asia and now have our sights on taking our best in class technology to the rest of the world. And we need your help to get us there!

As Lalamove continues to expand super-fast – we are strengthening our digital and acquisition team in the marketing department. Looking for an Executive with result and data-driven and strong business mindset to acquire more new users globally

What you'll do:

Assist the manager to develop global growth strategy including acquisition and activation in full funnel channels (covering paid digital and owned channels)
Provide direction and monitor global media channels with Local City Team, including earned channels (including Twitter, Facebook, Instagram), paid channels (including facebook, google, programmatic, affiliate...etc.)
Recommend, develop, monitor SEO and ASO strategies to generate traffic, drive the performance of campaigns, and to enhance brand awareness
Optimize, monitor & analyse all acquisition efforts being run on various channels, By working with Local City Team and Data Analysis Team to dig out insights to drive performance uplift and formulate different local activations
Explore new channel and ad-tech solution to improve the acquisition performance
Drive performance A/B testing and workout the experiment framework to improve the channel efficiency

The must-haves:

Problem-solver: To be able to identify & anticipate problems in order to be both proactive & reactive.
User Empathy: To be able think from a perspective of a user & build user journeys which are seamless.
High autonomy: Self-organized, passionate with a can-do attitude, and own end-to-end projects.
Data-Driven: To utilize existing data on hand to make informed decisions
Team-player: To be able to understand team challenges & to be able to build team empathy in while delivering results at the same time.
Collaborative mindset: You will have to work with multiple stakeholders to plan, implement & measure all branding efforts & strategies across multiple markets.

What you'll need:

Degree holder in Business, Marketing, or related discipline
1 year+ relevant experience in digital marketing (Media Planning, Social Media, Digital Campaign, CRM, SEM, SEO). More experience will consider as Senior Executive
Understanding of digital marketing ad-tech, ad-tracking, all biddable ad platforms (Like Facebook Ad Manager, Google Awards, DV360 etc) and channel ecosystems
Data and results-driven
Proactive attitude and a team player

To all candidates- Lalamove respects your privacy and is committed to protecting your personal data.

This Notice will inform you how we will use your personal data, explain your privacy rights and the protection you have by the law when you apply to join us. Please take time to read and understand this Notice. Candidate Privacy Notice: https://www.lalamove.com/en-hk/candidate-privacy-notice

About the Company

Lalamove

On-demand last-mile delivery platform

Lalamove is a technology-driven logistics platform that provides on-demand last-mile delivery in urban areas across Asia and the Americas. Its mobile app connects individuals and businesses with a network of drivers to handle fast or scheduled deliveries, ranging from small parcels to bulky items. Deliveries are priced based on distance, weight, and optional services like multiple stops. The service targets a wide range of customers, from individuals to small businesses and large enterprises, and aims to offer a seamless, efficient delivery experience by leveraging its driver network and digital platform.

Company size: 5,001-10,000
Company stage: Series F
Total funding: $2.5B
Headquarters: Sham Shui Po District, Hong Kong
Founded: 2013

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