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XM

Global forex and CFD broker

Performance Marketing Specialist

Performance & Paid MarketingConfirmed live in the last 24 hours
Full-timeNo salary listed

About the Job

Requirements

  • A Bachelor of Science or Master of Science in Mathematics, Statistics, Marketing, or a related field is required.
  • At least 2 years of professional experience is required.
  • Solid Microsoft Excel skills are required.
  • Strong analytical skills and the ability to interpret data to make informed decisions and optimize campaign performance are required.
  • Excellent oral and written communication skills in English are required.

Responsibilities

  • Assist in executing performance marketing strategies to help meet predefined goals.
  • Support audience research and segmentation to identify target demographics, interests, and behaviours for campaign targeting.
  • Prepare comprehensive reports and performance summaries communicating campaign outcomes, insights, and recommendations to team leaders and stakeholders.
  • Monitor and optimize campaign performance through ongoing data analysis and minor tactical adjustments to support key performance indicators.
  • Assist in tracking advertising budgets and support data-driven allocation decisions across campaigns based on performance analysis and return on investment.
  • Stay up to date with industry trends, emerging technologies, and best practices in performance marketing to continuously learn and improve campaign techniques.
  • Gather data for competitor analysis to track the strengths, weaknesses, and strategies of key competitors.
  • Collaborate with internal and external stakeholders to support successful marketing campaign execution.

Desired Qualifications

  • Hands-on familiarity with digital advertising platforms and tools such as Google Ads, Meta Ads, X Ads, TikTok Ads, Google Analytics 4, and Data Studio is an advantage.
  • Experience in programmatic advertising is an advantage.
  • Familiarity with artificial intelligence tools and their application in daily workflows is a plus.
  • Relevant work experience is considered an advantage.
  • A self-motivated and results-oriented mindset is desired.
  • Eagerness to learn new tools and technologies is desired.
  • Ability to stay organized, adapt quickly to changing priorities, and manage multiple projects simultaneously in a fast-paced, dynamic environment is desired.

About the Company

XM

Global forex and CFD broker

XM is a forex and CFD broker that helps people trade currencies and other financial instruments online. It operates a trading platform where clients can buy and sell currencies and CFDs through account holders in multiple languages. The product works through a global team and offices; clients access markets via XM’s platform and tools, with support and services offered in over 30 languages. XM differentiates itself by its culture and people-focused approach: a large workforce (over 1,700 professionals across seven offices) and an emphasis on its values Big. Fair. Human., with programs for learning, wellbeing, diversity and inclusion, and flexible work arrangements. The company aims to be a leading global fintech provider by delivering reliable service, ongoing development for users and staff, and a strong focus on customer and employee wellbeing.

Company size
1,001-5,000
Company stage
Not listed
Total funding
Not listed
Headquarters
Limassol Municipality, Cyprus
Founded
2009

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