Assistant Store Manager



501-1,000 employees

Sustainable fashion brand with vintage-inspired designs

Consumer Goods


Dallas, TX, USA

Required Skills
  • Minimum of 4 years Retail Management Experience required.
  • Experience working with a sales or retail organization and/or operationally intensive business.
  • Ability to work in a fast-paced and ever-changing environment
  • Ability to set the standard for operational efficiency, adhering to processes and systems to maximize team and business results, and identifying opportunities for improvement
  • The skills to collaborate with cross-functional partners in the pursuit of shared business outcomes
  • A proactive sense of urgency and ability to prioritize important work
  • Strong interpersonal skills and the ability to interact effectively with diverse personalities
  • Driven approach to take on new challenges with the self-motivation for your work and career that inspires others
  • Excellent communicator and team player with a passion for people
  • An effective and expedient problem-solver, strong business acumen with a keen attention to detail
  • Positive attitude and feels there is no task too small and no task too large
  • Understanding of Retail Labor Laws
  • GSuite experience a plus
  • Measure and Monitor sales performance taking action to improve business performance when needed.
  • Consistently meet and exceed store sales goals.
  • Drive the execution of an elevated client experience acting as a brand ambassador - embody brand values, engage customers on the brand and share the stories of Reformation with a focus on educating on sustainability.
  • Lead the sales floor and deliver an excellent customer experience through a customer first mindset to build loyal client relationships
  • Assist customers and monitor client interaction with the team and technology, provide in the moment coaching for continuous improvement
  • Create an optimal balance of sales and service by having the right people, in the right place at the right time through effective scheduling while achieving payroll goals
  • Deliver and maintain extraordinary customer experience NPS scores.
  • Uphold consistent inventory accuracy and controls in store. Lead and train the team in store to ensure consistent deliverables.
  • Contribute to Loss Prevention in all areas of the business, set expectations and own training for the store team.
  • Assist in ownership of operational execution of store to achieve necessary revenue targets
  • Ensure facility maintenance, presentation and organization
  • Assist in merchandising presentation and concept standards utilizing retail and product reporting to regularly strategize for the customer experience and productivity of the business.
  • Provide real-time and weekly feedback on product and sales performance to Store Manager to influence allocations and the success of the business.
  • Ensure the selling floor reflects the brand and concept standards at all times, train support staff and develop talent in visual and digital merchandising.
  • Assist in managing the day-to-day performance of the retail teams, enabling progressive career development and an incredible employee experience.
  • Assist in hiring, training and development of the store team across all areas of the business.
  • Uphold consistent inventory accuracy and controls in store. Lead & train the team in store to ensure consistent deliverables.

Reformation sets itself apart by seamlessly integrating sustainability into every facet of its operations, from running LA's first sustainable factory to using eco-friendly materials and transparently sharing each product's environmental impact. The company's commitment to its workforce is evident in its investment in their growth and well-being, fostering a culture that values both people and the planet. Additionally, Reformation's pioneering retail approach, which merges the best aspects of online and in-store shopping, positions it as a leader in the fashion industry.

Company Stage

Series B

Total Funding



Vernon, California



Growth & Insights

6 month growth


1 year growth


2 year growth