Full-Time

Brand Marketing Manager

North America

Posted on 6/18/2024

HoYoverse

HoYoverse

1,001-5,000 employees

Develops immersive virtual world gaming experiences

AI & Machine Learning

Compensation Overview

$100k - $185kAnnually

+ employer-paid healthcare premiums + generous paid time off + 401K/RRSP plan + life and disability insurance + team-building activities + flexible working hours

Senior

United States

Required Skills
Branding/Brand Strategy
Marketing
Data Analysis
Requirements
  • Minimum 5 years of relevant experience
  • Excellent English skills, preferably with previous experience in North America and understanding of the North America market
  • Proficient in UGC ecosystem and operations on UGC community platforms
  • Strong network and resource management skills
  • Proficient in data analysis
  • Up-to-date with trends in brand content
  • Passion for gaming and anime culture
  • Strong communication and execution skills
  • User-generated content game enthusiast is preferred
Responsibilities
  • Develop and implement brand strategy, promotional goals, and marketing plans for the new title
  • Identify and communicate the key selling points of the game to target users based on features, updates, competition, and user feedback
  • Create both online and offline event ideas and collaborate with agencies and influencers to ensure successful implementation
  • Develop incentive plans and benchmarks to cooperate with creators to build more maps/gameplay modes/ DIY content and cultivate potential players to become UGC contributors in building up the UGC ecosystem
  • Coordinate with content department and external partners to produce high-quality content for social marketing and analyze its performance
  • Identify and establish collaborations with partners in forefront, niche, and anime fields to create unique experiences
  • Use analytics and KPIs to evaluate marketing initiatives and optimize strategies for each version of the title

HoYoverse specializes in immersive virtual world experiences, offering popular game products like "Genshin Impact," "Honkai Impact 3rd," "Tears of Themis," and "Honkai: Star Rail," as well as the dynamic desktop software "N0va Desktop" and the community product "HoYoLAB." The company's expertise lies in cartoon rendering, artificial intelligence, and cloud gaming technology.

Company Stage

N/A

Total Funding

N/A

Headquarters

, Singapore

Founded

2022

Growth & Insights
Headcount

6 month growth

10%

1 year growth

22%

2 year growth

30%