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The Vitamin Shoppe

Omnichannel retailer of vitamins and supplements

Buyer

Full-TimeDeadline 8/26/27
No salary listed
Senior
Bachelor's
Secaucus, NJ, USA
In Person
RetailMerchandising

About the job

Requirements
  • Bachelor's Degree in Business Administration, Marketing, Nutrition, or related field.
  • Current or previous category merchandising expertise in commodity- and replenishment-driven categories.
  • 5–7+ years in a progressive retail or consumer packaged goods merchandising career.
  • Ability to drive change and innovation within categories of accountability.
  • Vendor partnership and negotiation experience with multinational vendors.
  • Advanced analytical ability to define problems, collect data, establish facts, draw valid conclusions, interpret technical instructions, and work with abstract and concrete variables.
  • Expertise using market-share data to support decision-making and promotional cadence.
  • Passion for the health and wellness industry.
  • Hands-on leadership ability to execute in a fast-paced organization.
Responsibilities
  • Set, manage, and execute the strategic direction for assigned categories, including Vitamin Shoppe Brand and national branded products.
  • Collaborate with the Category Planner to develop category inventory productivity targets, monitor receipts, and implement strategic initiatives.
  • Develop and achieve quantitative category plans for sales, promotional markdowns, and merchandise margin.
  • Create balanced assortments in partnership with Private Brands.
  • Develop and execute the monthly promotional cadence with marketing and pricing teams.
  • Work with the Pricing team to determine competitive product positioning across categories.
  • Cultivate, sustain, and own vendor relationships to create business opportunities.
  • Maintain credibility and responsiveness in the marketplace through timely vendor follow-up.
  • Develop and maintain relationships with cross-functional partners including Inventory, Private Brands, Marketing, Visual, and MIO.
  • Build and communicate category and market intelligence throughout the organization.
  • Lead, develop, and manage staff to strengthen the internal merchandising bench.
  • Monitor the industry and competitive landscape through industry events and competitor visits.
  • Supervise Associate Buyers and Assistant Buyers.

About the company

The Vitamin Shoppe sells vitamins, minerals, herbs, sports nutrition, and natural beauty products through about 700 company-owned stores and a wide online catalog. It operates an omnichannel model that combines physical stores with e-commerce, offering over 17,000 SKUs including its private-label lines like Bodytech, plnt, and ProBioCare. In 2021 it added a franchise program that lets independent operators run fully omnichannel stores and earn commissions from in-store sales, online orders, and auto-delivery signups. Its goal is to help health-conscious consumers reach their wellness goals by providing convenient access to a broad range of dietary supplements across both physical and digital channels.

Company Size

1,001-5,000

Company Stage

IPO

Headquarters

North Bergen, New Jersey

Founded

1977

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Simplify Jobs

Simplify's Take

What believers are saying

  • AG1, Shakeology, and VitaHustle launches expand premium basket sizes in 2026.
  • Genopalate and GLP-1 Support target fast-growing personalization and weight-management demand.
  • Traffic data shows 10.2K visits per store, outperforming GNC despite fewer locations.

What critics are saying

  • Private-equity ownership after Franchise Group bankruptcy leaves little room for operational missteps.
  • ADA website litigation remains a live reputational and compliance threat for online sales.
  • GNC's 1,800-plus-store scale can outspend Vitamin Shoppe, compressing margins and brand leverage.

What makes The Vitamin Shoppe unique

  • Kingswood and PIP completed acquisition May 20, 2025, returning Sharon Leite as CEO.
  • AG1 launched nationwide January 12, 2026, giving exclusive specialty-retail access across 640 stores.
  • Shoppe Advisor, Hometown Stores, and innovation stores deepen in-person guidance versus GNC.

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Benefits

Hybrid Work Options

Growth & Insights and Company News

Headcount

6 month growth

6%

1 year growth

6%

2 year growth

6%
PR Newswire
Sep 8th, 2026
The Vitamin Shoppe names Kimberley Gardiner chief marketing and growth officer

The Vitamin Shoppe has appointed Kimberley Gardiner as executive vice president and chief marketing and growth officer, effective immediately. Gardiner joins from Tractor Supply Company, where she served as senior vice president and chief marketing officer since 2022, overseeing marketing for over 2,400 stores and helping grow the Neighbor's Club loyalty programme to more than 40 million members. In her new role, Gardiner will lead marketing strategy, e-commerce, customer relationship management, and loyalty programmes. She will focus on using customer data to strengthen brand relevance and create personalised experiences across The Vitamin Shoppe's stores and digital channels. Gardiner previously held marketing leadership positions at Volkswagen of America, Mitsubishi Motors, and Kia Motors. She holds a Bachelor of Arts from Mills College and an MBA from Indiana University's Kelley School of Business.

PR Newswire
Jul 22nd, 2026
The Vitamin Shoppe opens new store in Saratoga Springs, Utah with grand opening weekend

The Vitamin Shoppe has opened a new store in Saratoga Springs, Utah, at Westlake Shopping Center. The location offers vitamins, sports nutrition products, functional foods, and wellness essentials from national and proprietary brands. The retailer will host a grand opening weekend on 1–2 August with promotions and giveaways. Customers can access same-day delivery, online pickup, mobile checkout, and complimentary virtual nutrition coaching. "Our Health Enthusiast associates are ready to provide expert guidance and personalised recommendations," said Jim Abbatemarco, executive vice president and chief retail officer. The store operates Monday to Saturday from 9:30 to 20:00 and Sunday from 10:00 to 18:00. The Vitamin Shoppe, founded in 1977, operates more than 640 stores nationwide.

PR Newswire
Jun 5th, 2025
Vitahustle® Launches At The Vitamin Shoppe® To Bring Clean, All-In-One Nutrition To Consumers Nationwide

Innovative nutrition shake brand, founded by Kevin Hart, is now available in-store and onlineLOS ANGELES, June 5, 2025 /PRNewswire/ -- VitaHustle, the wellness brand founded by entertainer and entrepreneur Kevin Hart, is excited to announce the nationwide launch of its flagship product, VitaHustle ONE, at The Vitamin Shoppe®. Now available in-store, online, and via Instacart, VitaHustle ONE delivers a clean, convenient solution to daily nutrition—combining protein, essential vitamins, superfoods, and probiotics in one delicious shake

PR Newswire
Jun 4th, 2025
Genopalate Partners With The Vitamin Shoppe® To Bring Personalized, Dna-Driven Nutrition To More Consumers

MILWAUKEE, June 4, 2025 /PRNewswire/ -- GenoPalate , a leader in nutrigenomics, is teaming up with The Vitamin Shoppe®, a leading health and wellness retailer, to launch an innovative personalized nutrition offering through The Vitamin Shoppe's online marketplace. This partnership makes science-backed, DNA-based wellness solutions more accessible than ever—empowering individuals to optimize their health with nutrition that is tailored to their unique genetic makeup.Through this collaboration, GenoPalate's At-Home DNA Collection Kit will be available for purchase on www.vitaminshoppe.com, providing consumers with easy access to a groundbreaking approach to personal wellness. By analyzing over 400 genetic markers, GenoPalate delivers a deeply personalized nutrition report that includes:Tailored Nutrient Insights – A breakdown of the vitamins, minerals, and macronutrients most crucial for an individual's health.– A breakdown of the vitamins, minerals, and macronutrients most crucial for an individual's health. Optimal Foods List – A custom-ranked guide to more than 350 foods across 14 categories, identifying the best options for each person's genetic profile.– A custom-ranked guide to more than 350 foods across 14 categories, identifying the best options for each person's genetic profile. Wellness Insights – Key genetic-based factors related to stress, eating behaviors, and metabolism to support overall well-being.– Key genetic-based factors related to stress, eating behaviors, and metabolism to support overall well-being. 10x Personalized Recipes – Hand-crafted by a Registered Dietitian to align with each person's genetic dietary needs and nutritional goals.Hand-crafted by a Registered Dietitian to align with each person's genetic dietary needs and nutritional goals

Business Wire
Apr 18th, 2025
Kingswood Capital Management and Performance Investment Partners Sign Definitive Agreement to Acquire The Vitamin Shoppe

Kingswood Capital Management, LP (together with its affiliates, “Kingswood”) and Performance Investment Partners, LLC (“PIP”) announced today that they have ...