Director, Product Marketing
Zurn Elkay Water Solutions
Director, Product Marketing
Zurn Elkay Water Solutions
Integrated water solutions and fixtures provider
Zurn Elkay Water Solutions Corporation is a thriving, values-driven company focused on doing the right things. We’re a fast growing, publicly traded company (NYSE: ZWS), with an enduring reputation for integrity, giving back, and providing an engaging, inclusive environment where careers flourish and grow.
Named by Newsweek as One of America’s Most Responsible Companies and an Energage USA Top Workplace, at Zurn Elkay Water Solutions Corporation, we never forget that our people are at the center of what makes us successful. They are the driving force behind our superior quality, product ingenuity, and exceptional customer experience. Our commitment to our people and their professional development is a recipe for success that has fueled our growth for over 100 years, as one of today’s leading international suppliers of plumbing and water delivery solutions.
Headquartered in Milwaukee, WI, Zurn Elkay Water Solutions Corporation employs over 2800 employees worldwide, working from 24 locations across the U.S., China, Canada, Dubai, and Mexico, with sales offices available around the globe. We hope you’ll visit our website and learn more about Zurn Elkay at zurnelkay.com.
If you’re ready to join a company where what you do makes a difference and you have pride in the work you are doing, talk to us about joining the Zurn Elkay Water Solutions Corporation family!
The Director, Product Marketing leads product marketing strategy and execution for a major multi-product line business unit, with responsibility for defining and communicating the market position of our products to drive growth, differentiation, and customer preference. This position holds a key seat on the Business Unit and Marketing leadership team.
This role owns Product Positioning, turning product strategy and customer insights (VOC) into clear product value propositions, messaging, portfolio and product positioning, commercialization plans, and go-to-market strategies. The Product Marketing Director is responsible for helping drive accelerated operating and financial performance by ensuring products are positioned effectively in the market and by continuously improving commercialization processes and outcomes.
This Leader serves as the critical connection between Marketing and the Business Unit General Manager / Product Management, translating product strategy into differentiated market positioning, commercialization plans, and revenue growth.
This role leads a Product Marketing Manager and also works closely with Channel Marketing, Digital and Social Teams and Marketing Communications (Creative, Copy, and Social) to accelerate growth, strengthen competitive differentiation, and improve commercialization results across the Flow Systems portfolio.
Lead Business Unit Product Marketing Strategy: Partner with Product Management throughout the new product development process. Lead product marketing strategy and execution for the Business Unit, ensuring alignment with business objectives, growth priorities, and customer needs.
Define Market Positioning & Portfolio Messaging: Own the Positioning framework for the Drains portfolio, developing differentiated value propositions across customer personas, messaging frameworks, portfolio positioning, and customer-facing narratives.
Drive Portfolio Growth & Market Expansion: Support portfolio growth by identifying market opportunities, improving market penetration, and strengthening competitive differentiation.
Understand Market Conditions & Competitive Position: Evaluate market, customer, and competitive analysis to identify growth opportunities, emerging trends, customer needs, and market risks.
Serve as the voice of the customer: Ensure customer needs and market feedback are reflected in positioning, commercialization plans, and portfolio decisions.
Lead Product Commercialization & Launch Excellence: Lead development of launch positioning, messaging, sales enablement materials, competitive tools, training content, and commercialization plans for new product introductions and major portfolio initiatives.
Enable Sales Success: Ensure Sales teams are equipped with the messaging, tools, training, and competitive insights needed to effectively position and sell Drainage solutions.
Drive Continuous Improvement: Ensure successful definition and execution of marketing continuous improvement initiatives tied to annual strategic priorities.
Understand and Deliver On Business Priorities: Support marketing and commercial teams in achieving strategic objectives through process improvement initiatives, workshops, and continuous improvement activities.
Additional Responsibilities:
Measure and Communicate Business Impact: Serve as a strategic advisor to the General Manage, providing market insights, competitive intelligence, customer perspectives, and positioning recommendations that support portfolio growth and strategic priorities.
Lead Cross-Functional Alignment: Partner closely with the three Product Management teams to align product strategy, market positioning, commercialization plans, and customer messaging.
Develop Marketing Talent: Build up and lead a successful product marketing capability and team. Lead and develop a Product Marketing Manager, providing coaching, direction, and support to drive exceptional business and marketing outcomes.
Collaborate with other Product Marketing Directors across other business units to promote consistency in product marketing practices, enterprise brand standards, commercialization processes, and customer engagement strategies.
Work in close partnership with the Director of Channel Marketing, Creative, Digital, Copy and Social teams to develop integrated go-to-market strategies, campaigns, content plans, and customer experiences that support business growth objectives.
Bachelor’s degree in marketing, business or related field is required; MBA preferred
15+ years of experience in strategic marketing and managing a team
A positive influencer who thrives in a fast paced, evolving environment and is skilled and driving progress and transformative change.
Strong ability to navigate organizational boundaries and build relationships to achieve objectives.
Experience in managing new product development initiatives or launches required
Strong knowledge and proven use of data access tools and advanced PC based applications (Windows, Word, Excel and PowerPoint)
Experience managing 3P vendor and agency relationship required
Strong interpersonal and communication skills
Self-starter with a sense of urgency
Nimble and adaptable; able to succeed in fast moving environments
Ability to problem solve and apply targeted corrections for sustained improvement
Customer Focus – Building strong customer relationships and delivering customer-centric solutions
Business Insight – Applying knowledge of business and the marketplace to advance the organization’s goals
Manages Complexity – Making sense of complex, high quantity and sometimes contradictory information to effectively solve problems
Communicates Effectively – Developing and delivering multi-mode communications that convey a clear understanding of the unique needs of different audiences
Instills Trust – Gaining the confidence and trust of others through honesty, integrity, and authenticity
Other Requirements
Ability to work in a variety of environments, including office, convention, hotel, conference center and onsite as required
Travel an estimated 25%
**THIRD PARTY AGENCY: Any unsolicited submissions received from recruitment agencies will be considered property of Zurn Elkay, and we will not be liable for any fees or obligations related to those submissions.**
EqualOpportunity Employer – Minority/Female/Disability/Veteran
Integrated water solutions and fixtures provider
Zurn Elkay Water Solutions provides a wide range of water management products for commercial, institutional, and residential markets, including bottle filling stations, drinking fountains, sinks, faucets, valves, drainage systems, and restroom fixtures. Its products focus on improving water quality, safety, hygiene, and conservation, and it uses a razor-and-blade model where installing filtered water stations leads to ongoing revenue from filter replacements. The company differentiates itself by combining Zurn’s plumbing expertise with Elkay’s stainless-steel fixtures and water coolers to offer an integrated portfolio primarily in the U.S. with some international locations. The goal is to be a market leader in sustainable water solutions through safe, efficient systems and long-term service and filtration programs that emphasize water hygiene and conservation while sustaining recurring revenue.
Explore more opportunities at Zurn Elkay Water Solutions