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Smile Doctors

Orthodontic practice management and support organization

Senior Brand Designer

Graphic DesignUpdated on Nov 14
Full-timeTexas, USANo salary listedRemote

About the Job

Requirements

  • A high school diploma is required.
  • Six years of design experience with a systems- or template-driven portfolio is required.
  • Experience building self-service templates in Marq, Bynder, or comparable enterprise brand-templating or digital asset management platforms is required.
  • Experience with variable data, smart fields, or data-merge template automation is required.
  • Advanced knowledge of print production, including direct mail, is required.
  • Advanced knowledge of Adobe Creative Suite is required.
  • Strong understanding of layout systems, hierarchy, and consistency is required.
  • Strong oral and written communication skills are required.
  • Strong problem-solving and organizational skills are required.

Responsibilities

  • Design modular, locked templates for direct mail, paid media, social, email, and in-office assets.
  • Configure editable zones while keeping brand-controlled elements locked.
  • Define consistent standards for layout, typography, imagery, and content.
  • Build variable-data and smart-field templates that populate location, offer, and personalization details at scale.
  • Build and maintain self-service templates in a digital asset management platform with element locking, smart fields, user roles, and permissions.
  • Structure templates to flex across multiple brands, including logos, names, colors, and contact information, without compromising system integrity.
  • Organize and govern templates through standardized naming, tagging, versioning, permissions, and retirement.
  • Lead conversion of the existing asset library into structured templates with smart fields and editable zones while preserving brand fidelity.
  • Ensure templates work across formats and channels and meet production specifications.
  • Create print-ready direct mail templates that meet bleed, CMYK, resolution, variable-data, and mailing requirements.
  • Develop presized asset sets that reduce resizing and reformatting.
  • Test editable templates before rollout to ensure reliable field use.
  • Document template requirements and train non-designers to use the digital asset management platform independently.
  • Partner with the Digital Asset Manager to keep templates findable and properly tagged according to standards for naming, versioning, permissions, and retirement.
  • Partner with the Project Manager to plan and prioritize template projects, own and track tasks, and provide status updates.
  • Align templates with team intake and workflow systems.
  • Partner with Brand Strategy to align templates with approved messaging and positioning.
  • Track template usage and adoption, and refine systems based on data and end-user feedback.
  • Evolve templates as needed to support new campaigns, programs, and business needs.
  • Use approved artificial intelligence tools regularly to perform assigned tasks more efficiently and effectively.

Desired Qualifications

  • Franchise, multi-brand, or multi-location experience is preferred.
  • Canva experience is a plus.

About the Company

Smile Doctors

Orthodontic practice management and support organization

Smile Doctors is the largest orthodontic-focused dental support organization in the United States, affiliating with and acquiring orthodontic practices to provide back-office and practice-management support. It handles operations, accounting, marketing, HR, and revenue-cycle management so clinicians can focus on patient care, and it offers a joint venture option where doctors keep local ownership, plus de novo openings and tuck‑in acquisitions to grow the footprint. The network includes 550+ locations across 36 states and is the leading Diamond Plus Invisalign provider. Its goal is to help orthodontists grow their practices and reach more patients by delivering scalable support and handling the business side of the practice.

Company size
1,001-5,000
Company stage
Growth Equity (Non-Venture Capital)
Total funding
$675M
Headquarters
Dallas, TX
Founded
2015

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