Influencer Activation Senior Executive

Company description

Publicis Connected Media UK is a fully end-to-end offering that unites media, commerce, CXM, social and data to deliver connected consumer experiences and drive exceptional business outcomes for our clients.

Powered by Publicis Connected Identity, the UK’s richest people-based data set built on real behaviours, it helps major brands move beyond siloed marketing and make more confident decisions in fast-changing conditions. Those insights truly differentiate our AI and agentic solutions to predict impact, create messaging and reach the right people.

The more than 3500-strong team spans Starcom, Zenith, Spark Foundry, Digitas, Performics, PMX, Epsilon, Lotame, Publicis Commerce and Influential. Publicis Connected Media is part of Publicis Groupe.  

Overview


Responsibilities

• Take ownership of day-to-day influencer campaign activity, coordinating creators, timelines, deliverables and key next steps.
• Research and shortlist creators based on audience relevance, brand fit and content quality, bringing thoughtful recommendations to the team.
• Manage creator and talent-agent outreach, supporting conversations around availability, deliverables, fees and contracting.
• Create clear, engaging influencer briefs that give creators the direction they need while leaving room for authentic storytelling.
• Coordinate content submissions, feedback and approvals, making sure campaign requirements and relevant guidelines are followed.
• Support client communication by preparing status updates, meeting materials and action plans that keep campaigns moving smoothly.
• Bring campaign results together into clear reports and presentations, identifying useful learnings and opportunities to strengthen future activity.

Qualifications

• Hands-on experience supporting influencer or creator campaigns within an agency, brand or similarly relevant environment.
• A good understanding of the influencer campaign journey, from creator sourcing and outreach through to briefing, approvals, posting and reporting.
• Experience creating influencer briefs and turning campaign objectives into clear, engaging guidance for creators.
• Strong organisation and prioritisation skills, with the ability to coordinate multiple creators, deadlines and approval processes.
• Clear, thoughtful communication skills and confidence working collaboratively with creators, talent agents, clients and internal teams.
• A good understanding of social platforms, creator content formats and areas such as influencer disclosure, usage rights and paid amplification.
• Confidence working with spreadsheets, presentations and campaign or creator-management tools; experience across beauty, health, wellbeing or consumer lifestyle brands would be a welcome bonus.

Additional information

Publicis Media offers a wide range of benefits to support our employees. Full details are shared when you join, but highlights include core benefits such as Pension, Life Assurance, and Private Medical cover, alongside enhanced policies like Reflection Days and Shared Parental Leave. You’ll also have access to a range of additional initiatives, including:

📖 Please check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).

Publicis Groupe works primarily from the office or our clients' office four days per week.

At Publicis Media, we are proud to be an equal opportunities employer. We welcome and encourage applications from people of all backgrounds, and do not discriminate on the basis of race, ethnicity, nationality, religion or belief, disability, age, citizenship, relationship status, sexual orientation, gender identity, or any other protected characteristic. 

We are committed to providing a fair, accessible, and inclusive recruitment process. If you have any access needs - for example, related to disability, neurodivergence, or a health condition - please let us know. We’ll work with you to ensure the process works for you. Sharing this information will never impact your application.

Guided by our values, we listen with empathy, uplift each other, take responsibility, and embrace change - building a culture where everyone feels seen, respected, and genuinely included.

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