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Lumenci

Full-service IP monetization and litigation support

Director of Marketing

Marketing Generalist & ManagementConfirmed live in the last 24 hours
Full-timeRemote in USA

About the Job

Requirements

  • At least 7 years of B2B marketing experience, including at least 4 years in the intellectual property industry, such as IP information and analytics, IP software, IP or legal services, litigation support, or licensing.
  • Deep knowledge of the IP market, its buyers, and how they evaluate services and technology, including law firms, corporate IP teams, patent owners, and litigation funders.
  • Proven success running trade show and event programs from start to finish.
  • A track record of demand generation tied to measurable results, such as qualified leads, marketing-sourced pipeline, and closed revenue.
  • Experience owning a marketing budget and managing agencies or external partners.
  • Strong writing and presentation skills, with the ability to turn technical and legal subject matter into clear, persuasive content.
  • A strong sense of urgency and the ability to plan ahead and keep several priorities moving without last-minute scrambles.
  • Comfort working as a hands-on individual contributor who personally delivers the work while also setting strategy.
  • Ability to build alignment and work with sales and global, cross-functional teams across time zones.
  • Ability to travel 15–25% for trade shows, industry events, and client dinners; event work may involve standing for extended periods and setting up booth materials, with reasonable accommodations available.

Responsibilities

  • Lead Lumenci's US trade show and conference program, including key IP events such as AIPLA, IPO, and LES, owning each event from planning through follow-up, including booth presence, staffing, materials, and lead capture.
  • Plan and run client dinners and hosted events in key markets.
  • Own promotional items, giveaways, branded merchandise, and client dinners within company gift, entertainment, and expense policies, including vendor management, ordering, and inventory.
  • Audit current collateral and set priorities for what to revise or create first.
  • Create overview, introductory, and solution-specific collateral for Lumenci services and iLumOS.
  • Build tailored presentation slides for sales conversations, conferences, and client meetings.
  • Manage the webinar, white paper, and use case program, working with internal subject-matter experts to turn complex IP work into clear client stories.
  • Work with Legal and delivery leaders to ensure case studies, use cases, and outcome claims protect client confidentiality and are approved before publication.
  • Partner with sales enablement to keep sales materials and messaging current and consistent.
  • Create content for the SDR team and build targeted outreach campaigns aimed at priority accounts and buyer segments.
  • Design and run account-based marketing programs for high-value target accounts, coordinating events, content, and digital outreach with Sales.
  • Build a demand generation engine that produces measurable pipeline, using HubSpot for campaigns, lead scoring, tracking, and attribution to prove ROI for every program.
  • Guide website content, SEO, and visibility in AI-driven search so buyers can find Lumenci and iLumOS.
  • Develop thought leadership programs that position Lumenci and iLumOS as authorities in patent monetization and IP strategy.
  • Manage the marketing budget, agencies, and external partners to get the most from every dollar.
  • Own the Lumenci brand across every touchpoint, including PowerPoint templates, email signatures, digital assets, and event presence.
  • Ensure brand standards are applied consistently across US and global teams.
  • Partner with HR on employer branding, including branded templates for offer and onboarding communications and new-hire welcome kits.

Desired Qualifications

  • Director-level marketing experience in an IP-focused company.
  • Experience marketing both professional services and a software or AI platform across multiple business lines.
  • Hands-on HubSpot experience, including campaigns, lead scoring, lead flow, and ROI reporting.
  • Experience building account-based marketing programs.
  • Familiarity with SEO and generative engine optimization (GEO) for AI-driven search.
  • Existing relationships across the IP event and association circuit, such as AIPLA, IPO, and LES.
  • Experience leading cross-functional teams or managing marketing staff.

About the Company

Lumenci

Full-service IP monetization and litigation support

Lumenci provides end-to-end intellectual property services, including patent monetization, IP litigation support, and technology consulting for patent owners, tech companies, and law firms. Its approach combines patent mining to uncover valuable assets, patent valuation to guide decisions, and Evidence of Use analysis to find infringement opportunities, while in litigation it handles source code discovery, product testing, and real-time technical support with automation tools. The firm differentiates itself through deep expertise in software, telecommunications, semiconductors, and AI, plus a proven track record (analyzing 70,000+ patents, testing 900+ products, supporting 300+ cases, and securing over $3 billion in verdicts and settlements) and a turnkey, global-capability model. Lumenci’s goal is to help clients maximize the monetary and strategic value of their IP assets across the entire IP lifecycle.

Company size
51-200
Company stage
Not listed
Total funding
Not listed
Headquarters
Austin, TX
Founded
2018

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