Full-Time
Manager Creator & Ambassador Program
United Talent Agency
1,001-5,000 employees
Global talent agency representing artists, athletes
Compensation Overview
$90k - $100k/yr
Los Angeles, CA, USA + 1 more
More locations: New York, NY, USA
In Person
Bachelor's
 Business & Strategy (1) |
|---|
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- A bachelor's degree or equivalent practical experience.
- At least 3 years of relevant experience in influencer marketing, talent partnerships, digital media, or a related agency, media, or entertainment environment.
- Proven ability to negotiate and manage high-impact creator and agency partnerships, with experience managing high-volume operational processes such as vetting, onboarding, or program logistics and strong attention to detail.
- Deep knowledge of the creator economy and platforms such as TikTok, Instagram, and YouTube, along with familiarity with creator and influencer marketing platforms such as Creator IQ and program management tools such as Airtable, or comparable systems.
- Skill in negotiation, communication, and stakeholder management, with experience building relationships with creators, talent, or external partners.
- Strong written and verbal communication skills, with the ability to synthesize data into clear, client-ready reporting.
- Highly organized, with the ability to juggle multiple projects in a fast-paced environment.
- Own end-to-end influencer and talent partnerships, from scouting, vetting, and negotiation through execution, deliverable tracking, and performance analysis.
- Manage the operational cadence of the annual selection cycle, coordinating across multiple phases to narrow a large applicant pool to a final cohort on schedule.
- Lead campaign strategy and execution across Single Brand Campaigns and Multi-Brand Campaigns, including briefing, tracking deliverables, and reporting on performance.
- Lead deal negotiations and contracting, securing usage rights and reviewing campaign deliverables in collaboration with Legal.
- Serve as a key relationship manager and liaison between the client, talent agencies, and creators, managing ongoing communication, timelines, and asset feedback.
- Partner with the Tech Lead to maintain and troubleshoot program infrastructure using Creator IQ and Airtable, ensuring data accuracy across vetting, roster management, and reporting.
- Build and maintain reporting resources and reporting that support internal reviews and client-facing Quarterly Business Reviews.
- Track and analyze creator and campaign performance and program Key Performance Indicators, providing post-campaign return-on-investment reports and creator and landscape trend insights to inform program recommendations.
- Support the Alumni program, including ongoing engagement strategy and program refinements.
- Collaborate cross-functionally with Legal, Operations, and Research team members to keep vetting, contracting, and compliance processes on track.
- Serve as a key operational point of contact for the client, escalating appropriately to the Director and Vice President.
- Experience in the beauty, retail, or consumer packaged goods creator marketing space.
- Strong strategic thinking with a track record of leading multi-channel influencer campaigns.
- Proficiency in influencer marketing tools and campaign performance analytics platforms.
- Experience supporting client-facing Quarterly Business Reviews or account management deliverables.
- Working knowledge of invoicing and purchase-order systems such as Coupa in an agency context.
UTA is a global talent and entertainment company that represents actors, directors, writers, musicians, athletes, digital creators, and gamers across film, TV, music, sports, digital media, publishing, video games, and news. It earns a typical 10% commission on clients’ earnings and coordinates deals, financing, packaging, brand partnerships, and cross-media opportunities through its worldwide network. The firm differentiates itself by growing through acquisitions to build an integrated, diversified platform, adding units in music, sports, digital influencers, literary and advisory services, publishing, and NFTs. Its goal is to provide a comprehensive, globally connected platform that helps clients secure opportunities, maximize earnings, and build careers across traditional media, streaming, gaming, and digital spaces.
Company Size
1,001-5,000
Company Stage
N/A
Total Funding
N/A
Headquarters
Beverly Hills, California
Founded
1991
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Simplify's Take
What believers are saying
- Judy Schwab joined as Chief People Officer in September 2025, strengthening talent retention.
- UTA signed James Patterson in January 2026, proving continued top-tier client attraction.
- Cannes 2026 branded activations and UTA Beach expand brand-advisory monetization immediately.
What critics are saying
- UTA lost The Team auction in June 2026 after balking at valuation.
- Kassan litigation in 2025 exposed expense-control governance failures at MediaLink.
- WME and CAA still outrun UTA in size, limiting leverage on premium deals.
What makes United Talent Agency unique
- UTA spans film, music, sports, creators, publishing, brands, and executive search.
- UTA's 2026 AI tools with Coactive and Culture Index deepen proprietary client intelligence.
- UTA's Empire State Building move signals scale and long-term commitment to New York.
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Benefits
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Company News
United Talent Agency moves NY office to Empire State Building in july 2027. UTA Partners with Empire State Realty Trust on Over 100,000 Square Feet for Agency's New York Offices New York (July 20, 2026) - United Talent Agency (UTA) and Empire State Realty Trust, Inc. (NYSE: ESRT) announced today that the agency will move its New York offices to the Empire State Building next summer. The new office will feature 100,948 square feet across four floors at the iconic Empire State Building. UTA's New York office is home to the agency's industry-leading Filmed Entertainment, Creators, News, Publishing, Theatre, Music, Speakers, Sports, Brand Advisory and Executive Search businesses. "Our move to one of New York City's most iconic landmarks is a reflection of UTA's continued growth and our long-term commitment to New York as a global epicenter of culture, creativity, and business. As we've expanded our integrated talent representation and brand advisory businesses, New York has become an increasingly important center for our clients and our company. This new office reflects the scale of our ambitions and positions us to continue building the future of talent, media, sports, and brand representation," stated UTA COO Bob Roback. "We are pleased to welcome United Talent Agency to the 'World's Most Famous Building' and to support the firm's continued growth," said Ryan Kass, EVP, co-head of real estate and chief revenue officer at ESRT." The Empire State Building fosters collaboration, attracts top talent, enhances the employee experience, and is a premier destination for the world's most innovative and influential businesses. We have two large blocks remaining for 2026 at One Grand Central Place and 501 7th Avenue." The Empire State Building is a fully modernized and amenitized landmark that offers newly built office space equipped with ESRT's premier indoor environmental quality and sustainability measures. The building features more than 65,000 square feet of unmatched amenities, which include eight dining options, a fitness center, conference center, basketball/pickleball court and two golf simulators. Mitchell Konsker, Benjamin Bass, and Harrison Potter of JLL represented UTA in the lease negotiations. Jordan Berger, Shanae Ursini, and Kerry Lavelle of ESRT and Scott Klau, Erik Harris, Neil Rubin, Brent Ozarowski, Zachary Weil, and Cole Gendels of Newmark represented the property owner. UTA is a premier global talent agency built for the future of media and entertainment. The agency's diversified platform and best-in-class, client-first approach is innovative, collaborative and positioned to lead in an evolving market. UTA represents the most celebrated artists, creatives, and brands, from icons and legends to next-generation talent, and its integrated capabilities span film & television, music, creators, sports, brands, news, publishing, speakers, theater, and more. UTA is based in Los Angeles with offices in the U.S., London, and Munich. About Empire State Realty Trust Empire State Realty Trust, Inc. (NYSE: ESRT) is a NYC-focused REIT that owns and operates a portfolio of well-leased, top of tier, modernized, amenitized, and well-located office, retail, and multifamily assets. ESRT's flagship Empire State Building, the "World's Most Famous Building," features its iconic Observation Deck, ranked the #1 Top Attraction in the United States in Tripadvisor's 2026 Travelers' Choice Awards: Best of the Best Things to Do. The Company is a recognized leader in energy efficiency and indoor environmental quality. As of March 31, 2026, ESRT's portfolio is comprised of approximately 8.0 million rentable square feet of office space, 0.8 million rentable square feet of retail space and 743 residential units. More information about Empire State Realty Trust can be found at esrtreit.com and by following ESRT on Facebook, Instagram, TikTok, X, and LinkedIn. More information about the Empire State Building, and current availability, can be found online. Media Contacts: Empire State Realty Trust Jamie Heitner 212-400-3339 United Talent Agency Marisol Salaman 646-722-3956
James Wright promoted by UTA to Co-Head of UK Music. July 15, 2026 * Global talent agency UTA has promoted veteran agent James Wright to Co-Head of its UK Music department. * Wright will co-lead the London-based division alongside long-standing UK Co-Head Neil Warnock. * Wright's client list includes major global talent such as Lizzo, John Legend, and Jon Batiste. * The promotion aligns with UTA's ongoing expansion across Europe, the Middle East, and Africa. Global talent agency UTA has promoted London-based partner James Wright to Co-Head of UK Music. Wright will lead the department alongside long-standing UK Co-Head Neil Warnock. The move strengthens UTA's strategic footprint across Europe, the Middle East, and Africa. Wright joined UTA in 2015 after it acquired The Agency Group. His diverse roster includes major stars like Lizzo, Take That, John Legend, David Byrne, and Jon Batiste. Notably, Jon Batiste recently secured multiple Grammy nominations and is actively headlining international festivals. Meanwhile, Take That recently completed a massive, sold-out European stadium tour. This internal promotion reflects a wider trend of talent agency leadership shakeups in 2026, similar to when Kevin Shivers was promoted to Co-President of Music by The TEAM. Conversely, some agents have opted to exit major agencies, as seen when Brandon Liebman joined Range Media Partners from UTA earlier this year. Global Music Co-Heads Sam Kirby Yoh and David Zedeck emphasized that elevating Wright is key to their global touring ambitions. His promotion comes on the heels of being named a partner alongside fellow London music agent Jules de Lattre. This leadership update aligns with UTA's rapid expansion under London office head Darnell Strom, following the agency's strategic acquisitions of literary powerhouse Curtis Brown and ROOF Football. James Wright's promotion is a clear signal that UTA is doubling down on London as its primary tactical base for European and global expansion. By pairing a modern, genre-fluid partner like Wright with a legendary industry pioneer like Neil Warnock, UTA is bridging the gap between traditional touring expertise and contemporary, multi-hyphenate artist development. This internal promotion also serves as a talent-retention strategy during a highly competitive year of agency poaching and partner migrations. Will the dual-leadership structure of Warnock and Wright accelerate UTA's market-share acquisition of European festival bookings over rivals like CAA and WME? How will Wright's background in 360-degree artist contracts influence how UTA structures future deals for emerging UK talent?
UTA partners on new digital insights tool for creators, brands (exclusive). The Hollywood agency bets AI-generated insights from a Coactive AI deal will allow creator clients and brands its represents to tell new stories in new ways. June 23, 2026 8:00am United Talent Agency has partnered with Coactive AI on a new artificial intelligence tool to allow creator and brand marketing clients to tell new stories in new ways. The major agency will use Coactive AI's information analysis tool to better process and identify content across emerging digital platforms - including views and likes of video and images - to drive more precise audience connection and content performance measurements. UTA Creators will roll out the proprietary AI tool - which aims to process and analyze different types of unstructured online information like text, images, audio and video online - to creators and brand partners starting in fall 2026. UTA will use the new AI platform to build on its own proprietary intelligence tools to show creators and brands what content performs and, more crucially, why. UTA is betting the AI partnership will allow its creator clients across sports, fashion, food, lifestyle and news to tell stories in new ways and with greater audience reach and resonance, and take some of the guesswork out of the process. "Creators generate an enormous amount of cultural signal, but most analytics today still only tell you what happened, not why it resonated. Our partnership with Coactive changes that. UTA will give our clients unprecedented visibility into the themes, emotions, and creative patterns that drive connections across platforms, so brands can engage talent in ways that feel smarter and more authentic, and talent can build their businesses with more intelligence," Oren Rosenbaum, partner and co-head of UTA Creators, said in a statement. The Coactive AI collaboration is UTA's latest bet on the emerging creator economy, where audience-first storytelling by digital creators has reshaped how Hollywood content is discovered, financed, developed and monetized. Besides giving its creator clients more insight into content they produce, the AI tool partnership aims to allow brands and marketing agencies to better select talent for product campaigns based on a creative fit rather than social media platform reach alone. "Coactive's multimodal AI analyzes the themes, emotions, and moments within content at a scale and granularity no manual process can match. With UTA, we're bringing that to the creator economy for the first time, giving creators real insight into their own creative resonance and giving brands a fundamentally better way to find authentic partnerships. The future of talent selection will be defined by what creators actually produce, not just how many people follow them," Cody Coleman, CEO and co-founder of Coactive AI, said in a statement. News of UTA's AI partnership comes as the agency marks 20 years of investing in the now fast-growing creator economy, including in high profile players like bloggers, TikTok creators, VTubers and podcasters and has its biggest ever presence at the Cannes Lions event in the south of France. You May Like
United Talent Agency has launched the Culture Index, which it describes as a first-of-its-kind measurement system quantifying cultural significance for brands. The tool was unveiled at Cannes Lions 2026, where UTA is having its largest presence to date. The index measures three factors: reach, resonance and relevance. Reach tracks metrics including social following, press mentions and revenue. Resonance evaluates year-over-year growth across these metrics. Relevance assesses human perception of cultural significance through qualitative research. UTA's inaugural report analysed 10,000 brands across 44 industries and 49 data signals. Software and platform companies ranked as the most culturally relevant industry, followed by video games, financial technology, broadcasting and streaming, and fashion and apparel. The agency says consumers are significantly more likely to engage with brands they perceive as culturally relevant.
Ludacris to headline UTA & DoorDash Ads' Hotel Du Cap Party at Cannes Lions festival. Ludacris is headed to Antibes, France, later this month to take the stage at the Executive Soirée at Hotel du Cap-Eden-Roc, put on by United Talent Agency and DoorDash Ads, during Cannes Lions. The headline performance takes place on June 23 during the five-day event dedicated to the creative marketing community. An announcement from UTA explains that the Hotel Du Cap Party "will bring together Hollywood A-listers, star athletes, dynamic creators, and the senior-most media and marketing power players on the Croisette." Along with the big shindig, the agency is also debuting UTA Beach, described as the place at Cannes Lions for artists, visionaries, and brands who want to define the future of culture. Featuring a two-story, beach-front set up, UTA Beach will offer attendees a daily programming line-up, evening events, strategic meetings and executive salons, a creator lounge, podcast studio, and more. More than 100 UTA brand and talent clients are confirmed to attend, including Priyanka Chopra Jonas, Draymond Green, Mel Robbins, Kara Swisher, Colin & Samir, Kate Bartlett, Olandria Carthen, will.i.am, Keith Lee, Nigel Sylvester and Bran Flakezz Ludacris is gearing up to release a new album and in the meantime he's teamed up with director Dave Meyers, his longtime collaborator, for a video for his latest single, "Pull Over." In October he celebrated the 25th anniversary of his debut album, Back For The First Time, and the launch of his independent record label Disturbing Tha Peace. Reports submitted to Pollstar Boxoffice for Ludacris include an Aug. 7, 2025, performance at the OC Fair, held at The Pacific Amphitheatre in Costa Mesa, California, that sold 6,272 tickets and grossed $480,736.