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Celigo

SaaS iPaaS platform for app integration

Vice President of Product Marketing

Product MarketingConfirmed live in the last 24 hours
Full-timeRemote in USA

About the Job

Requirements

  • A point of view on how product marketing is changing in the AI era and the ability to apply that perspective in practice.
  • Hands-on experience using AI in one's own work and credible understanding of marketing AI products without overpromising.
  • Executive presence with C-suite leaders, analysts, and press, and the ability to lead through influence across Product, Sales, and Marketing.
  • Bachelor's degree in business or a technical field.
  • 12+ years of experience in B2B SaaS product marketing, including 6+ years leading teams and managing managers at a comparable scale (around $100M+ ARR).
  • A track record of moving the market through positioning shifts, improved analyst placement, or measurable gains in competitive win rate.
  • Deep experience in integration, automation, iPaaS, or adjacent infrastructure software, including positioning a multi-product portfolio as one platform.
  • Experience with pricing and packaging, and free trial or product-led motions.
  • Experience building proof-driven, demo-led stories that help buyers see the product working.

Responsibilities

  • Shape market strategy, determine where Celigo competes, and own platform positioning and messaging. Lead with automation breadth and governance, apply AI where it creates value, and present the portfolio as one platform rather than a set of point products. Partner with Product leadership on roadmap priorities.
  • Lead Product Marketing's shift to an AI-led way of working so the team produces content and assets at the pace of faster product development cycles, and set the model for AI adoption across marketing.
  • Set launch strategy and ensure the field is equipped to win. Partner with Revenue Marketing, which owns the total marketing pipeline, so launches and campaigns convert.
  • Build the story around product performance and customer outcome proof points. Move the team from static copy to demos, interactive tours, and videos that show buyers the platform working.
  • Own competitive strategy and analyst strategy, and be accountable for win rates against key competitors and Celigo's placement in major evaluations.
  • Own the free trial as a pipeline channel. Transform the trial experience using the product's agentic features to guide prospects to value faster, and be accountable for activation, conversion, and Product Marketing's share of the pipeline number.
  • Make product content a driver of organic search and of Celigo's visibility in AI search and LLM answers.
  • Contribute to pricing and packaging direction with Product and Finance as a core growth lever.
  • Design the organization and operating model, own the budget, and hire, develop, and lead a team of leaders and practitioners.
  • Represent Celigo externally as an executive spokesperson.

About the Company

Celigo

SaaS iPaaS platform for app integration

What Celigo does: Celigo provides an iPaaS platform in the SaaS market that unifies multiple software applications and automates critical business processes, ensuring data lands in the right place at the right time. How its product works: The platform connects various apps, automates workflows, and data flows through a subscription-based service that includes features for integration and automation, plus professional services and support. How Celigo differs from competitors: It emphasizes an easy-to-use interface combined with strong integration and automation capabilities, targeting a wide range of customers from SMEs to large enterprises, and offers a mix of self-serve features with professional services. What Celigo’s goal is: To help businesses improve data accuracy, streamline workflows, and boost operational efficiency by keeping software systems synchronized through automated integrations.

Company size
501-1,000
Company stage
Series C
Total funding
$76M
Headquarters
Redwood City, CA
Founded
2011

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