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Cornell University

Research university in Ithaca, NY

Communications and Marketing Specialist

PR & Communications +1Posted on Nov 11
Full-timeIthaca, NY, USA$65.4k - $74.1k

About the Job

Requirements

  • A bachelor's degree and 2 to 4 years of relevant experience, or an equivalent combination of education and experience, are required.
  • Excellent writing, editing, proofreading, verbal, and interpersonal communication skills are required.
  • Strong graphic design and visual communication skills, with demonstrated proficiency using Adobe Creative Suite or comparable design software, are required.
  • Experience creating and managing content for websites, email marketing campaigns, newsletters, social media platforms, and other digital communications channels is required.
  • Knowledge of digital marketing, branding, content strategy, and social media best practices is required.
  • Experience updating and maintaining content management systems such as WordPress, Drupal, or similar platforms is required.
  • Strong project management, organizational, and time management skills, including the ability to manage multiple priorities and meet deadlines, are required.
  • The ability to collect, analyze, and interpret communications and marketing metrics to inform strategy and decision-making is required.
  • The ability to establish and maintain collaborative working relationships with a wide range of stakeholders is required.
  • Creativity, initiative, and problem-solving skills are required.
  • The ability to work independently while contributing effectively as a team member is required.
  • Strong attention to detail and commitment to accuracy are required.
  • The ability to adapt to changing priorities and organizational needs is required.
  • Experience working directly with people from various socioeconomic backgrounds is required.
  • The ability to cultivate and develop inclusive working relationships with students, faculty, staff, and community members is required.
  • A cover letter and resume are required for consideration.

Responsibilities

  • Write quickly, clearly, and concisely in collaboration with others.
  • Generate, report, write, edit, and/or assign stories, multimedia projects, and/or social media content that advances a unit’s mission and goals.
  • Create and give presentations to small and large groups.
  • Apply a working understanding of strategic, brand, and multimedia communications.
  • Partner with creative communications teams and external vendors.
  • Work with colleagues in Brand, Media Relations, News, and Strategic Communications on internal and external branding and messaging, multimedia storytelling, and crisis prevention and management.
  • Work directly with clients to identify their needs.
  • Assist in determining strategies and supporting implementation for events, digital marketing, print promotion, and display materials.
  • Lead the design and execution of the Brooks Beat, the Brooks School’s monthly email newsletter.
  • Manage relationships and production activities and projects with outside vendors, including mail houses, printing companies, designers, and photographers.
  • Consult with school-wide programs on planning and executing promotional activities for lectures, programs, and other special events.
  • Foster a culture of belonging and a psychologically healthy work environment by communicating across differences; being cooperative, collaborative, open, and welcoming; showing respect, compassion, and empathy; engaging and supporting others regardless of background or perspective; speaking up when others are excluded or treated inappropriately; and supporting work/life integration for oneself and others.

Desired Qualifications

  • Experience working in higher education, academic, nonprofit, or public-sector environments is preferred.
  • Experience with Cornell University systems, policies, and procedures is preferred.
  • Experience with email marketing platforms such as Mailchimp, Slate, Constant Contact, or similar tools is preferred.
  • Experience with web analytics, search engine optimization (SEO), Google Analytics, or related reporting tools is preferred.
  • Experience developing and implementing social media strategies and campaigns is preferred.
  • Experience managing external vendors, photographers, printers, or creative service providers is preferred.
  • Experience creating communications performance dashboards and reports is preferred.
  • Knowledge of web accessibility standards and inclusive communications practices is preferred.
  • Experience supporting events, public relations, or media outreach efforts is preferred.

About the Company

Cornell University

Research university in Ithaca, NY

Cornell University is a privately endowed research university and New York's federal land-grant institution, based in Ithaca, New York, with education, research, and public-engagement programs.

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