Head of Marketing Operations - Marketing Operations

About Goldman Sachs Marketing

Led by the firm’s first Chief Marketing Officer, the marketing function at Goldman Sachs is backed by momentum and a broad imperative to unify the discipline, helping to codify a business-critical function seen as core to the firm’s future growth. As such, GS is focused on building out a data-and-technology enabled team of growth marketers, delivering value for the brand and the business. Our mission is to drive commercial impact for the firm and the businesses we serve.

The COO group within Global Marketing sets the operational, strategic, and financial backbone for Global Marketing. The COO function’s mission is to improve the efficiency and efficacy of the global marketing function, operationalizing a best-in-class organization to maximize positive outcomes across all marketing initiatives. In partnership with the CMO and senior marketing leadership, the COO team drives strategic planning, financial discipline, digital and AI transformation, risk management, and operational excellence to ensure seamless execution across the global enterprise.

Role Summary

As the Vice President, Head of Marketing Operations, you will serve as the senior operational leader responsible for building, scaling, and optimizing the operational engine that powers Goldman Sachs Global Marketing. Reporting to the Chief Operating Officer of Global Marketing, you will operationalize a best-in-class function to maximize positive business outcomes and scale our marketing capabilities globally.

This leadership role requires a strategic, analytical, and execution-oriented leader who can steer functional operations, lead high-performing teams, shape internal culture, and drive technical transformation. You will oversee budget strategy and capital deployment, direct the global vendor and agency ecosystem strategy to optimize commercial value and partner performance, partner with the firm's Marketing Technology (MarTech) and tooling ecosystem as well as Global Marketing’s AI transformation efforts. Additionally, you will partner closely with stakeholders across Engineering, Finance, Legal, Compliance, Risk, and business-line marketing teams to embed governance, scale operational impact, and articulate measurable commercial value to executive leadership.

Position Responsibilities

• Operationalize a best-in-class marketing operations function across the global enterprise to continuously improve the efficiency and efficacy of the marketing discipline in support of the firm’s commercial growth objectives..
• Direct the global marketing budget strategy, financial planning, and capital deployment in partnership with Corporate Finance to optimize resource allocation and ensure discipline across agency, platform, and vendor spend.
• Oversee the global marketing vendor and agency ecosystem strategy, establishing centralized sourcing, contract negotiation, and performance governance frameworks to maximize partner ROI.
• Partner with MarTech and the AI team on technology and tooling strategy for Global Marketing, managing the enterprise MarTech ecosystem to ensure scalable infrastructure, seamless interoperability, and high organizational adoption; serve as operating partner to AI team leading artificial intelligence and workflow automation, piloting and operationalizing emerging tools to streamline campaign delivery, content operations, and functional throughput.
• Lead, mentor, and scale the Global Marketing Operations team, cultivating a collaborative, high-performance culture grounded in accountability, talent development, and operational rigor
• Drive marketing-wide culture and executive communications, leading the strategy and execution for Global Town Halls, leadership offsites, quarterly business reviews, and steering committee briefings.
• Partner with Engineering, Legal, and Compliance to maintain proactive operational risk management and ensure all marketing technologies and workflows adhere to firmwide regulatory standards.

Qualifications

• 12+ years of progressive experience in marketing operations, business operations, strategy consulting, or operational transformation within financial services, tech, or highly regulated enterprise environments.
• Bachelor’s Degree (BA/BS); advanced degree (MBA or relevant Master’s) optional.
• Proven track record of leading, managing, and developing multidisciplinary teams in matrixed organizations.
• Direct experience managing large-scale operational budgets, financial forecasting, agency procurement, and resource deployment.
• Deep hands-on and strategic understanding of enterprise MarTech stacks, workflow automation engines, and AI/machine-learning implementations in marketing.
• Outstanding written and verbal communication skills; demonstrated ability to influence C-suite executives and coordinate senior stakeholders across business, engineering, and control functions.
• Experience producing high-level, strategic deliverables for stakeholder updates 

About Goldman Sachs

At Goldman Sachs, we commit our people, capital and ideas to help our clients, shareholders and the communities we serve to grow. Founded in 1869, we are a leading global investment banking, securities and investment management firm. Headquartered in New York, we maintain offices around the world.

We believe who you are makes you better at what you do. We're committed to fostering and advancing diversity and inclusion in our own workplace and beyond by ensuring every individual within our firm has a number of opportunities to grow professionally and personally, from our training and development opportunities and firmwide networks to benefits, wellness and personal finance offerings and mindfulness programs. Learn more about our culture, benefits, and people at GS.com/careers

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