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Publicis Groupe

Runs advertising and digital transformation services

Business Analyst

Business AnalysisPosted on Nov 5
Full-timeGurugram, Haryana, IndiaNo salary listedIn-person

About the Job

Requirements

  • Excellent analytical, mathematical, and creative problem-solving skills for scenario discussions.
  • Excellent listening, interpersonal, written, and oral communication skills.
  • Strong customer service orientation and communication.
  • Experience working in a team-oriented, collaborative environment.
  • Ability to create workflows and manage business processes.
  • Expertise in Microsoft Office Online, OneDrive, and other file-sharing tools.
  • Knowledge of system requirements and specifications, scope of work, functional and non-functional requirements, dependencies, data models, assumptions, constraints, and acceptance criteria.
  • Skill in preparing Functional Specification Documents, Technical Specification Documents, Business Requirement Documents, Use Case Diagrams, and Requirement Traceability Matrices.
  • A university degree in business administration, finance, Procure to Pay, media, or information technology or information systems.
  • Experience in the media industry, advertising, and public relations.
  • Advanced knowledge of media analytics and social media networking.
  • Interest in the media industry and its campaign management and media-business financial lifecycle.
  • Understanding of media portfolios, campaigns, monitoring, and payment cycles.
  • Exposure to ERP systems and integrations with media processes.
  • At least 8 years of business analyst experience.
  • Experience with business and technical requirements analysis, elicitation, modeling, verification, and methodology development.
  • Project management skills and experience with project management software, including planning, organizing, and managing resources.
  • Working knowledge of Windows and web-based online office systems, Visio, and workflow management.
  • Understanding of organizational and product goals and objectives.
  • Ability to work across different time zones.

Responsibilities

  • Elicit, analyze, specify, and validate the business needs of customers, end users, and other stakeholders.
  • Collaborate with project sponsors to determine project scope and vision.
  • Identify project stakeholders and establish customer or client classes and their characteristics.
  • Gather customer requirements through interviews, workshops, questionnaires, surveys, site visits, workflow storyboards, use cases, scenarios, and other methods.
  • Identify and establish the scope and parameters of requirements analysis for each project to define impact, outcome criteria, and metrics.
  • Prioritize collected requirements with stakeholders and the project team.
  • Research, review, and analyze the effectiveness and efficiency of existing requirements-gathering processes and develop strategies to improve or leverage them.
  • Research products to meet agreed requirements and support purchasing efforts.
  • Participate in quality assurance and user acceptance testing of solutions to ensure features and functions are enabled and optimized.
  • Participate in selecting requirements documentation software solutions.
  • Analyze and verify requirements for completeness, consistency, comprehensibility, feasibility, and conformity to standards.
  • Develop and use standard templates to write accurate, concise requirements specifications.
  • Translate conceptual customer requirements into clear functional requirements for developers and the project team.
  • Create process models, flow diagrams, specifications, diagrams, and charts to guide developers and the project team.
  • Conduct peer reviews of business requirements to ensure specifications are interpreted correctly.
  • Interpret customer requirements into feasible options and communicate them to business stakeholders.
  • Manage and track requirements throughout the project lifecycle, enforcing and redefining them as necessary.
  • Communicate changes, enhancements, and modifications to business requirements verbally or in writing to project managers, sponsors, and other stakeholders.
  • Provide guidance or instruction to junior staff members.

About the Company

Publicis Groupe

Runs advertising and digital transformation services

Publicis Groupe runs advertising, media buying and digital transformation services for companies that want to reach consumers, coordinate campaigns and improve their business systems. Its agency network includes creative and media specialists, while Publicis Sapient builds and modernizes the technology behind clients' operations. Epsilon adds customer data and marketing technology that connect brands with audiences and measure campaign results. Clients pay for consulting, campaign creation and execution, with production and media costs billed through alongside the group's service work. Founded in 1926, Publicis Groupe is headquartered in Paris, France.

Company size
10,001+
Company stage
IPO
Headquarters
Paris, France
Founded
1926

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