Business Analyst
About the job
- A university degree in business administration, finance, Procure to Pay, media, information technology, or information systems is required.
- At least 8 years of experience as a business analyst is required.
- Experience in the media, advertising, or public relations industry is required.
- Advanced knowledge of media analytics and social media networking is required.
- A demonstrated interest in the media industry, campaign management, and the financial lifecycle of media businesses is required.
- Good understanding of media portfolios, media campaigns, monitoring, and payment cycles is required.
- Exposure to enterprise resource planning systems and integrations with media processes is required.
- Proven experience with business and technical requirements analysis, elicitation, modeling, verification, and methodology development is required.
- Demonstrated project management skills, including planning, organizing, and managing resources, are required.
- Working knowledge of Windows and web-based office systems, Visio, and workflow management is required.
- Excellent understanding of organizational and product goals and objectives is required.
- Excellent analytical, mathematical, and creative problem-solving skills are required.
- Excellent listening, interpersonal, written, and oral communication skills are required.
- Logical and efficient working style with keen attention to detail is required.
- Ability to prioritize and execute tasks effectively under pressure is required.
- Strong customer service orientation is required.
- Experience working in a team-oriented, collaborative environment is required.
- Expertise in Microsoft Office Online, OneDrive, and file-sharing tools is required.
- Good knowledge of system requirements and specifications, scope of work, functional requirements, non-functional requirements, dependencies, data models, assumptions, constraints, and acceptance criteria is required.
- Ability to work across different time zones is required.
- Elicit, analyze, specify, and validate the business needs of customers and end users.
- Collaborate with project sponsors to determine project scope and vision.
- Identify project stakeholders and establish customer or client classes and their characteristics.
- Conduct interviews and use workshops, questionnaires, surveys, site visits, workflow storyboards, use cases, scenarios, and other methods to gather customer requirements.
- Identify and establish the scope and parameters of requirements analysis for each project, including project impact, outcome criteria, and metrics.
- Work with stakeholders and the project team to prioritize collected requirements.
- Research, review, and analyze the effectiveness and efficiency of existing requirements-gathering processes, and develop strategies to enhance or leverage them.
- Assist with product research to meet agreed requirements and support purchasing efforts.
- Participate in quality assurance and user acceptance testing of solutions to ensure features and functions are enabled and optimized.
- Participate in selecting requirements documentation software solutions.
- Analyze and verify requirements for completeness, consistency, comprehensibility, feasibility, and conformity to standards.
- Develop and use standard templates to write requirements specifications accurately and concisely.
- Translate conceptual customer requirements into clear functional requirements for developers and the project team.
- Create process models, flow diagrams, specifications, diagrams, and charts to direct developers and the project team.
- Develop and conduct peer reviews of business requirements to ensure specifications are interpreted correctly.
- Assist with interpreting customer requirements into feasible options and communicating them to business stakeholders.
- Manage and track requirements throughout the project lifecycle, enforcing and redefining them as necessary.
- Communicate changes, enhancements, and modifications to business requirements verbally or in writing to project managers, sponsors, and other stakeholders.
- Provide guidance and instruction to junior staff members.
- Create and manage workflows for business processes.
- Prepare Functional Specification Documents, Technical Specification Documents, Business Requirement Documents, Use Case Diagrams, and Requirement Traceability Matrices.
About the company
Publicis Groupe runs advertising, media buying and digital transformation services for companies that want to reach consumers, coordinate campaigns and improve their business systems. Its agency network includes creative and media specialists, while Publicis Sapient builds and modernizes the technology behind clients' operations. Epsilon adds customer data and marketing technology that connect brands with audiences and measure campaign results. Clients pay for consulting, campaign creation and execution, with production and media costs billed through alongside the group's service work. Founded in 1926, Publicis Groupe is headquartered in Paris, France.
Company Size
10,001+
Company Stage
IPO
Headquarters
Paris, France
Founded
1926
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Simplify's Take
What believers are saying
- Growth is holding up: July 2026 results showed 4.7% organic net revenue growth in the first half.
- Data work is expanding: Publicis agreed in May 2026 to buy LiveRamp and its data collaboration business.
- International experience has a formal route: WorkYourWorld gives approved Publicis employees up to six weeks abroad annually.
What critics are saying
- Accounts are vulnerable: Publicis' top 100 clients generated 58% of 2025 revenue, with short-notice contract exits.
- Employees face continuing reorganization: July 2026 results reported €76 million restructuring costs, up from €63 million.
- Expansion adds interest costs: September 2026 LiveRamp financing priced €500 million of bonds with a 4.125% coupon.
What makes Publicis Groupe unique
- Agency collaboration has financial backing: Publicis unifies profit accounts and gives each global client one accountable leader.
- Epsilon connects ads to purchases: its CORE ID uses transaction data rather than third-party cookies.
- Leadership continuity is unusual: Arthur Sadoun is only Publicis Groupe's third CEO.
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Company News
Publicis refreshes its €2 billion sustainability-linked revolving credit facility with extended ma
Publicis to acquire LiveRamp to accelerate data co-creation for smarter agents
Publicis Groupe has agreed to acquire LiveRamp, a global data collaboration platform, for $2.2 billion in an all-cash transaction at $38.50 per share, representing a 29.8% premium to LiveRamp's closing price on 15 May 2026. LiveRamp connects over 25,000 publisher domains and 500+ technology partners across 14 markets, enabling brands, retailers and media platforms to unify and activate data securely. The company has 1,300 employees and delivered a trailing five-year compound annual growth rate of 13%. The acquisition will position Publicis as a leader in data co-creation, enabling clients to build more intelligent AI agents by combining multiple data sources securely. Publicis has raised its 2027-2028 growth objectives to 7-8% for net revenue and 8-10% for headline earnings per share. The transaction is expected to close before year-end 2026, subject to regulatory and shareholder approvals.
Mayo-born entrepreneur Niall McGarry has sold Fabric Social to Publicis Groupe UK, a division of the world's largest communications group. The company reported revenues of £13 million (€14.9 million) in the 12 months to March 2026 and employed 110 people at the time of sale. Fabric Social was profitable and served blue-chip clients in Britain including Sky, Subway EMEA, Currys, Morrisons, Just Eat, Autotrader, Holland & Barrett and Vodafone. The company also operated a smaller Irish business as a retained social agency. Financial terms of the deal were not disclosed.
Publicis Groupe has acquired sports marketing agency 160over90 from WME Group for an undisclosed sum, positioning sports as its "next big bet" for growth. The deal is pending regulatory approval. Founded in 2001, 160over90 employs over 670 people across the US, UK, EMEA and APAC, working with global brands on major sporting events including the Super Bowl, Olympics and World Cup. The agency will join Publicis Sports, led by CEO Suzy Deering. Publicis is forming a partnership with WME to enable collaborations between its agencies and WME's talent roster. The acquisition follows Publicis' purchases of sports agencies Adopt and Bespoke in 2025 and creator marketing agency Influential in 2024. Publicis reported $17.18 billion in net revenue in 2025, up 5.6% year-on-year.