Marketing Manager

Job Description

The Marketing Manager will be responsible for developing and executing strategic marketing initiatives aimed at enhancing ACME’s brand presence. This role involves attracting new patients, fostering community engagement, and promoting high-quality health services. The Marketing Manager will use a blend of traditional and digital marketing methods and collaborate with clinical, administrative, and community teams to achieve goals related to brand awareness and patient acquisition, all while maintaining ACME’s reputation for excellence.

Core Responsibilities

Marketing Strategy Development

• Develop and execute a comprehensive marketing plan in alignment with AMCE’s goals, focusing on patient acquisition, retention, and service line growth.
• Identify target audiences and create strategies tailored to individuals’ health needs, demographics, and competitive positioning.
• Analyze market trends and competitor activities to refine marketing efforts.
• Create targeted marketing strategies/campaigns for specific services and specialties.

Market Research and Analytics

• Conduct market research to identify healthcare trends, patient needs, and demographic shifts.
• Analyze marketing metrics to assess campaign performance and make data-driven adjustments.
• Prepare regular reports on marketing effectiveness, ROI, and patient demographics for AMCE’s board management.

Campaign Execution & Patient Acquisition

• Collaborate with clinical departments to design marketing campaigns that highlight specific service lines, specialities, and healthcare programs and offerings.
• Oversee the creation of promotional content including brochures, newsletters and advertisements.
• Develop strategies to improve patient loyalty and encourage return visits.
• Implement patient feedback mechanisms to improve service offerings and enhance patient satisfaction.
• Develop patient communication programs to improve patient satisfaction and loyalty
• Create educational content to inform patients and the community about AMCE’s services and programs

Community Engagement and Outreach

• Organize community events, health screenings, and wellness programs to promote the hospital and engage local populations.
• Establish partnerships with strategic partners, stakeholders, and local and international businesses to build awareness of AMCE’s services and promote health education.
• Represent AMCE at community events, fostering positive relationships with key stakeholders and partners.

Digital Marketing and Brand Management

• Lead digital marketing efforts, including website management, SEO, email campaigns, social media, and online advertising.
• Develop messaging that conveys AMCE’s mission, core values, and unique patient care experience.
• Oversee content creation for patient education, service promotions, and community outreach, ensuring it is informative, accurate, and engaging.
• Manage and optimize digital and traditional campaigns to maximize reach and engagement while staying within budget.
• Ensure consistent branding across all marketing materials and communication channels

Budget Management

• Develop and manage the marketing budget, ensuring efficient allocation of resources across campaigns and other marketing initiatives.
• Monitor expenses and seek cost-effective solutions for achieving marketing goals.

Team Leadership and Collaboration

• Supervise marketing team members, providing mentorship and professional development.
• Collaborate with cross-functional teams, including clinical, administrative, and operations departments, to identify marketing opportunities and align on goals to deliver unified messaging.
• Coordinate with external agencies for support and execution of AMCE’s marketing initiatives.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Mass Communications, or a related field.
• A master's degree/MBA is an added advantage
• Certifications in marketing or communications and membership of professional bodies such as the Nigeria Institute of Public Relations (NIPR) are an added advantage.
• Minimum of 5 years of experience in digital marketing, brand management, public relations etc.
• Experience in a healthcare or similar regulated industry will be an added advantage.
• Proven experience in innovation and time-to-market initiatives and campaigns
• Experience in managing or leading a team with a demonstrated ability to mentor and develop team members.

Additional Information

African Medical Centre of Excellence, Abuja (AMCE Abuja) aims to be an Employer of Choice, providing equal opportunity for everyone regardless of their background, gender, race and other protected characteristics.