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BranchLab

AI-driven healthcare ad targeting with privacy

People Operations Associate/Manager

Full-Time
$75k - $130k/yr+ Equity opportunities
Mid
Boulder, CO, USA
HybridCandidates should be within commuting distance of the Boulder office; no relocation stipend is offered.
People & HRHR Generalist & Employee Relations
No H1B Sponsorship

About the job

Requirements
  • At least 3 years in People, workplace, business, or another hands-on operations role with ownership of important day-to-day work.
  • Strong project management skills, including making a plan, keeping people aligned, and carrying a project through to completion.
  • Ability to stay organized and detail-oriented, maintain accurate records, meet deadlines, and close the loop on employee requests without reminders.
  • A track record of improving a process or experience, including explaining what was not working, what changed, and how the improvement was measured.
  • Care for the employee experience, clear communication, and sound judgment with confidential information.
  • Ability to learn new systems and unfamiliar subject matter, get up to speed on benefits, payroll, leave, and other People processes, and know when to involve Finance & People leadership or an external expert.
  • Willingness to handle practical workplace operations, including vendors, budgets, office needs, and events.
Responsibilities
  • Own onboarding and offboarding by designing and implementing checklists and workflows for paperwork, system access, orientation, manager handoffs, and departures, and follow up with new hires to identify issues early.
  • Prepare and review payroll inputs with Finance and the PEO; run open enrollment and administer day-to-day benefits and 401(k), working with providers to resolve employee issues.
  • Serve as a first point of contact for employee questions, resolve questions when possible, escalate when needed, and use recurring questions and feedback to improve the employee experience.
  • Coordinate performance review cycles, including timelines, communications, and manager follow-through.
  • Run day-to-day operations in the Boulder office and coordinate workplace needs in New York City, including vendors, supplies, and improvements within approved budgets.
  • Plan team events and employee gatherings end to end, including logistics, communications, vendors, and budgets, and improve future events based on what works.
  • Maintain Rippling as the source of truth for employee data and keep complete, accurate personnel records; process new hires, promotions, leaves, and departures, and organize People-related SOC 2 evidence.
  • Coordinate required employee training, workplace notices and postings, and related recordkeeping across locations; track deadlines, flag gaps, and work with Finance & People leadership, the PEO, and counsel to confirm and meet applicable requirements.
  • Lead internal operations projects from start to finish by defining the problem, planning, coordinating people and deadlines, and ensuring the solution works in practice.
Desired Qualifications
  • Experience with an HR system such as Rippling, a PEO, benefits administration, or supporting employees across multiple states.

About the company

BranchLab is a data science firm focused on healthcare advertising. It uses artificial intelligence and machine learning to build custom audience models that align with each client’s goals, enabling more precise targeting and better insights for campaigns. The core service helps healthcare brands, their agencies, and TV partners improve return on ad spend while staying compliant with privacy requirements. An ID-less approach keeps consumer health records unlinked from any user ID, prioritizing privacy. BranchLab’s offerings are tailored data solutions that enhance advertising effectiveness and protect personal information, with revenue coming from partnerships with healthcare brands and advertising agencies.

Company Size

51-200

Company Stage

Series A

Total Funding

$26M

Headquarters

New York City, New York

Founded

2024

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Simplify's Take

What believers are saying

  • BranchLab closed a $26 million Series A on May 13, 2026.
  • Dentsu integrated Pathwai on February 11, 2026, expanding distribution across healthcare media.
  • Privacy Updates launched August 19, 2026, covering eight states and weekly expansion.

What critics are saying

  • State privacy rules and HIPAA enforcement threaten Pathwai if de-identified data becomes re-identifiable.
  • BranchLab depends on dentsu and McKesson relationships for revenue momentum.
  • If regulators reject BranchLab's de-identification claims, Pathwai's core model collapses.

What makes BranchLab unique

  • Pathwai turns de-identified health outcomes into demographic audience segments, not raw patient IDs.
  • BranchLab pairs healthcare privacy expertise with AI commercialization tooling and state-law intelligence.
  • McKesson Ventures, Sanofi Ventures, and dentsu validate BranchLab’s platform in 2026.

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Benefits

  • Company Equity
  • Hybrid Work Options
  • Relocation Assistance

Growth & Insights and Company News

Headcount

6 month growth

31%

1 year growth

31%

2 year growth

31%
PR Newswire
Aug 19th, 2026
BranchLab launches privacy tracker to help healthcare marketers navigate US state-by-state regulations

BranchLab has launched Privacy Updates for Marketing Activation, a resource providing state-by-state legal intelligence on how privacy developments affect healthcare advertising and commercialisation. The service initially covers eight US states — California, Connecticut, Illinois, Maryland, New Jersey, New York, Texas, and Washington — selected for their significance to healthcare privacy. Coverage will expand to all 50 states. The resource connects legislation, regulation, enforcement, and case law to healthcare marketing decisions. It builds on BranchLab's Semantic Activation Platform for healthcare commercialisation, where privacy and responsible data use are central features. "Privacy has become one of the defining considerations affecting healthcare commercialisation," said Josh Walsh, chief executive officer of BranchLab. The service is available at the company's website and is provided for informational purposes only.

PR Newswire
May 13th, 2026
BranchLab raises $26M led by McKesson Ventures for AI pharma platform that boosts marketing efficacy 70%

BranchLab, an AI platform for pharmaceutical commercialisation, has raised $26 million in Series A funding led by McKesson Ventures, bringing total funding to $35 million. FCA Venture Partners, Sanofi Ventures and AIX Ventures participated in the round. The Boulder-based company replaces fragmented pharma commercialisation workflows with a unified AI platform that enables real-time patient and healthcare professional audience identification and activation. BranchLab reports its platform has delivered a nearly 70% increase in marketing efficacy across therapeutic areas for pharmaceutical clients. The platform uses a transformer-based architecture that trains models on health data within customer-controlled environments whilst deploying only non-sensitive demographic signals. BranchLab will use the funding to expand enterprise deployments and deepen healthcare ecosystem integrations.

PR Newswire
Feb 11th, 2026
Dentsu partners with BranchLab to use AI for privacy-conscious healthcare audience targeting

Dentsu, a global media and marketing leader, has partnered with BranchLab to integrate the AI company's Pathwai™ platform for healthcare audience targeting. The collaboration transforms dentsu's proprietary data into healthcare-relevant segments anticipated to match or exceed traditional medical claims-based targeting methods. Pathwai™ uses neural networks trained on anonymised health outcomes to create privacy-conscious audience segments for healthcare marketing. The platform enables dentsu to design and activate audiences based on diagnoses, prescriptions and procedures across streaming, programmatic and social media channels. The partnership unlocks new value from dentsu's consumer dataset whilst maintaining HIPAA compliance and state privacy regulations. BranchLab's deep learning architecture translates anonymous patient journeys into targetable segments, with supervised AI learning continuously refining models based on real-world health outcomes.

PR Newswire
Sep 8th, 2025
Next Ventures Invests in BranchLab AI

Next Ventures has announced a strategic investment in BranchLab, an AI-native technology company specializing in privacy-first, outcome-based advertising for healthcare. This investment aims to accelerate AI innovation in precision healthcare by leveraging non-health data to optimize real-world health outcomes. BranchLab's platform, Pathwai™, enables brands to design and measure audiences for healthcare marketing. The partnership aligns with Next Ventures' mission to promote proactive healthcare engagement.

Business Wire
Jun 7th, 2024
BranchLab Launches Privacy-Safe Healthcare Advertising Solution with Seed Funding Round

BranchLab, a data science company developing advanced AI software that enables healthcare brands to reach the right consumers, today announced the clo