Media Activation Associate
WPP
Media Activation Associate
WPP
Integrated global marketing and communications services
WPP is the trusted growth partner for the world’s leading brands.
We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth.
We work with the world's most valuable brands and have global reach across 100+ markets, with deep local expertise.
Our people are the key to our success. We're committed to fostering a culture of creativity, belonging and continuous learning, attracting and developing the brightest talent, and providing exciting career opportunities that help our people grow.
For more information, visit WPP.com.
Overview:
Media Activation focuses on the execution and optimization of digitally activated
media across paid search, paid social, and programmatic platforms. The role
supports the delivery of data-driven media plans through accurate campaign
setup, ongoing optimization, performance analysis, and collaboration with internal
teams and platform partners.
As a Media Activation Executive, you will support the day-to-day activation of
digital media campaigns, building foundational knowledge across platforms and
tools. You will assist with campaign implementation, monitoring, and reporting,
while developing an understanding of audience targeting, optimization techniques,
and performance metrics, with the opportunity to progress toward managing
campaigns independently.
3 Best Things About the Job:
1. Work on diverse campaigns for major global clients.
2. Fast-paced learning environment with opportunities for growth.
3. Collaborative and supportive team culture.
Responsibilities:
• Assist in the setup and execution of digital campaigns across search,
social, and programmatic platforms (Google Ads, Yahoo! Japan Ads, Bing
Ads, major social platforms, and leading DSPs).
• Monitor campaign performance and identify areas for optimization.
• Support the team in reporting and analysis.
• Learn and utilize various digital marketing tools and platforms.
Goals:
3 Months: Proficient in campaign setup and execution across all platforms.
Understanding of basic campaign metrics and reporting.
6 Months: Able to suggest optimizations and contribute to campaign strategy
discussions.
12 Months: Manage smaller campaigns independently and contribute to larger
campaigns with minimal supervision.
What You'll Bring:
• Bachelor's degree in a related field. (Media & Advertising, Mass
Communication, Digital Marketing, Computer Science preferred).
• Basic understanding of digital marketing concepts.
• Strong analytical and critical thinking skills.
• Excellent attention to detail and organizational skills.
• Fluency in business English and Japanese. Bilingual ability is a plus.
• Comfortable with data analysis is a plus.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
WPP provides integrated marketing and communications services worldwide, combining creativity with data and technology. It offers branding, digital marketing, media planning, market research, public relations, and business transformation, delivering campaigns and programs that help clients build brands, engage audiences, and achieve business goals. The company operates at scale through a network of specialist agencies and partners, enabling cross-disciplinary work and global execution. It differentiates itself by offering end-to-end, integrated solutions, a strong focus on sustainability and responsible business practices, and thought leadership such as publications like the Atticus Journal. WPP’s goal is to be a strategic partner that drives client growth and positive social impact by blending creativity, technology, and data to navigate a rapidly changing market.
Explore more opportunities at WPP