Full-Time

Senior Software Engineer

Ad Platform

Wurl

Wurl

51-200 employees

Cloud-based TV channel creation and distribution

Compensation Overview

$160k - $264k/yr

+ Equity + Work From Home Stipend

Remote in USA

Remote

Remote-first policy; open to candidates nationwide in the United States.

Category
Software Engineering (1)
Required Skills
Kubernetes
Apache Kafka
AWS
Go
Requirements
  • Go Expertise: 5+ years of professional experience building high-scale services in Go, with a deep understanding of internals (GC, scheduling, and memory management)
  • High-Scale Systems: Proven track record of operating distributed systems handling 100k+ RPS
  • Concurrency: Mastery of goroutines, channels, and synchronization primitives
  • Domain Context: Experience with OpenRTB, VAST, or similar programmatic advertising technologies preferred
  • Infrastructure: Practical experience running and debugging services in Kubernetes and AWS environments
  • Mindset: A pragmatic architect who values simple, effective solutions over over-engineered abstractions
  • Advantageous: Experience with Intercal to create scalable, modern distributed systems
Responsibilities
  • Lead the design and implementation of complex features within our Go-based ad-serving stack, optimized for high throughput
  • Systems Optimization: Use pprof and tracer to eliminate bottlenecks; tune memory allocation and goroutine usage to meet aggressive p99 latency targets
  • Protocol Mastery: Maintain high-speed support for OpenRTB and VAST protocols, focusing on efficient request parsing and validation
  • Stream Processing: Integrate services with Kafka pipelines and with low-latency data stores to support real-time decisioning
  • Platform Partnership: Work closely with Platform Engineers to ensure application behavior aligns with infrastructure capabilities, specifically around auto-scaling triggers, networking, and deep observability
  • Defensive Engineering: Implement reliability patterns (circuit breakers, retries, graceful degradation) to maintain uptime during traffic surges
  • Production Ownership: Take end-to-end responsibility for services, from initial design through deployment to Kubernetes (EKS) and production monitoring
  • Architectural Rigor: Lead design reviews, providing critical feedback on system architecture, data modeling, and API design
  • Mentorship: Grow the team through thoughtful code reviews and informal sessions on Go best practices and distributed systems
Desired Qualifications
  • Experience with Intercal to create scalable, modern distributed systems

Wurl is a cloud-based platform for creating and distributing TV channels for OTT and pay TV. It lets content creators, broadcasters, and media companies upload video assets, manage metadata and thumbnails, and schedule programming. The platform supports live programming, mid-roll ad insertion, and distribution to multiple destinations such as Samsung TV Plus, Twitch, Sinclair STIRR, and Roku, enabling automated, scalable channel playout. Wurl charges fees based on the services and scale of distribution used. Its goal is to help clients reach a global audience and grow revenue by simplifying channel creation, management, and multi-platform distribution.

Company Size

51-200

Company Stage

Acquired

Total Funding

$462.9M

Headquarters

Palo Alto, California

Founded

2011

Simplify Jobs

Simplify's Take

What believers are saying

  • Backlight partnership streamlines FAST workflows with CMS and live scheduling.
  • Edgio collaboration enables global FAST syndication via Uplynk service.
  • Dave Bernath appointed CEO to lead CTV expansion and partnerships.

What critics are saying

  • AppLovin divests Wurl in 12-18 months, slashing valuation drastically.
  • Vistar Media erodes Global FAST Pass dominance within 6-12 months.
  • Roku's in-house tool blocks Wurl from 40% channels in 3-6 months.

What makes Wurl unique

  • BrandDiscovery uses GenAI for real-time CTV ad matching by emotions and genres.
  • Global FAST Pass distributes channels to 45+ streamers worldwide seamlessly.
  • ContentDiscovery applies machine learning for high-value viewer acquisition across CTV.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Company Match

Flexible Work Hours

Paid Vacation

Paid Holidays

Paid Maternity and Parental Leave

Phone/Internet Stipend

Wellness Program

Company News

TheDesk.net
Aug 21st, 2025
Wurl appoints Dave Bernath as new Chief Executive Officer

Streaming technology company Wurl has appointed its long-time media executive Dave Bernath as its new Chief Executive Officer, the company announced Thursday.

MarTech360
Aug 20th, 2025
Viant Integrates with Wurl for Scene-Level CTV Targeting & Measurement

Viant integrates with Wurl for scene-level CTV targeting & measurement.

The Drum
May 7th, 2025
Why focusing on emotion could be the next big win in streaming TV advertising

At IAB NewFronts 2025 in New York, Wurl's Peter Crofut argues that streaming TV advertisers need to stop focusing solely on reaching audiences.

Business Wire
Apr 11th, 2024
Backlight And Wurl Partner To Make Streaming Distribution More Seamless And Efficient

BOSTON--(BUSINESS WIRE)--Global media and entertainment technology company, Backlight, today announced that it has partnered with Wurl to provide superior programming, CMS, and OTT management, distribution, and monetization capabilities for large and mid-market video publishers in the FAST (Free Ad-supported Streaming TV) and vMVPD (Virtual Multichannel Video Programming Distributor) ecosystem. Backlight and Wurl’s combined strengths offer a comprehensive, end-to-end solution for content publishers delivering a seamless, profitable, and more efficient workflow."Our mission has always been to empower video publishers to maximize their content's reach and revenue potential across the global streaming ecosystem,” said Dave Bernath, VP of Sales and Partnerships, Americas at Wurl. “This partnership combines our robust distribution and monetization capabilities with Backlight's comprehensive content management, as well as live and real-time scheduling technologies.”The Backlight and Wurl partnership offers several benefits for content publishers and helps to solve key pain points. Backlight’s comprehensive end-to-end technology platform provides an extensive suite of media content solutions needed for advanced content management and distribution—encompassing CMS, Media Asset Management, Live Clipping, and Editing. However, in today’s fragmented landscape, optimizing ad monetization and increasing engagement across platforms is challenging. Wurl solves for this with Global FAST Pass, which can facilitate the distribution of FAST channels to 45+ streamers globally

Business Wire
Mar 26th, 2024
Wurl Launches Branddiscovery To Precisely Match Connected Tv Ads With The Emotion And Context Of Programming In Real Time

PALO ALTO, Calif.--(BUSINESS WIRE)--Wurl, a leader in data-driven solutions for CTV, today announced BrandDiscovery – a GenAI-based CTV advertising solution that enables advertisers to align their ads with content in real time. Campaigns targeted with BrandDiscovery allow advertisers to present ads within programming that contextually aligns with their creatives based on emotions, genres, and brand safety – leading to improved brand awareness and purchase intent.BrandDiscovery’s launch comes at an exciting inflection point for the CTV advertising industry. Television continues to be viewed as a highly effective channel for brand marketers and AI-driven technologies are poised to revolutionize how advertisers connect with their audiences. As the largest video screen and non-skippable environment, CTV is ideal for improving brand awareness – research shows that brand recall and purchase intent is higher for TV and CTV than for digital mobile environments. At the same time, however, media buyers face a fragmented CTV ecosystem, often resulting in a lack of control and transparency, and limiting advertisers’ ability to scale and spend effectively.“The CTV advertising ecosystem is ripe for disruption,” said Peter Crofut, Vice President of Business Development for Agencies and Brands at Wurl – the company’s newest executive hire brought on to oversee BrandDiscovery’s launch and integration. “When I joined the team here, I was motivated by BrandDiscovery’s potential to lead that disruption and fundamentally change how marketers approach CTV media