Counter Manager
About the job
- You have at least 3 years of experience in the retail sector.
- You have natural leadership and can coach your colleagues daily.
- You have fluent English enabling you to converse with customers and explain the brand philosophy.
- You have a taste for working in the field and pursuing challenges to achieve objectives.
- Implement Rituals' commercial policy and define and implement action plans to achieve qualitative and quantitative objectives.
- Participate in recruiting, train, manage, coach, and motivate the team of sales advisors.
- Build customer loyalty, develop sales, and promote the brand.
- Develop a unique customer experience and impeccable service through exemplary conduct.
- Ensure compliance with commercial operations and merchandising guidelines.
- Manage and regularly report on activity, including monitoring customer indicators and statistics.
- Conduct commercial monitoring of products, trends, and competitors.
- Experience in department stores or perfumeries is preferred.
- Knowledge of Arabic is a plus.
About the company
Rituals is a Dutch lifestyle brand that sells luxury body care, skincare, home fragrances, and related wellness products inspired by ancient traditions. Its products use natural-origin ingredients and are organized into themed collections drawn from practices like Ayurveda and Japanese Hanami. The company sells through stores, e-commerce, and partnerships with department stores, hotels, airlines, and spas, complemented by a membership program and product refills to drive repeat purchases, with in-store experiences like tea and hand massages. Its goal is to make everyday routines mindful while growing globally and pursuing social and environmental goals, including B Corp certification and a plan for 90% natural origin ingredients and refillable packaging by 2025.
Company Size
5,001-10,000
Company Stage
N/A
Total Funding
N/A
Headquarters
Amsterdam, Netherlands
Founded
2000
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Simplify's Take
What believers are saying
- Rituals reported €2.43 billion 2025 revenue on January 28, 2026.
- It plans €40 million to refit 1,500 boutiques in 30 days during August 2026.
- It is expanding in Asia, Greater China, the Middle East, and travel retail.
What critics are saying
- The €40 million 1,500-store refit disrupts operations if execution slips in August-September 2026.
- L'Occitane and Sol de Janeiro are taking travel-retail premium body-care space in 2026.
- Rituals' ritual-led moat erodes if premium wellness normalizes, turning it into a commodity brand.
What makes Rituals unique
- Rituals pairs premium body care with 11 Mind Oasis wellness experiences across Europe.
- Its 25-year brand story and B Corp status anchor distinctive mindful-luxury positioning.
- Refills, 90% natural-origin formulas, and in-store rituals deepen retention and pricing power.
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Benefits
Health Insurance
Gym Membership
Wellness Program
Commuter Benefits
Flexible Work Hours